# Kyle C. > Product Design and UX Leadership - FΓ©lix Pago Location: San Francisco Bay Area, United States Profile: https://flows.cv/kylec1 Kyle Cooney is a product design leader with 20+ years of experience building and scaling high-impact consumer and fintech products. He is currently the Head of Product Design at FΓ©lix Pago, where he is establishing the design, research, and UX writing function for one of the fastest-growing fintech companies serving Latino immigrant communities in the U.S. and Latin America. Kyle is focused on elevating WhatsApp-native financial experiences and a multi-product ecosystem, building design systems for speed and cohesion, and shaping user research practices that deeply reflect the needs of Spanish-dominant and bilingual audiences. Previously, Kyle served as Director of Product Design at Affirm, leading design and UX across returns and exchanges. His work drove major product, team, and revenue impact, including scaling the design organization and delivering a redesigned platform that meaningfully improved revenue, conversion, and merchant retention. Across his career, Kyle has held senior design and product roles at Fandom, IGN Entertainment, Yahoo!, and Revolution Health, leading teams across gaming, media, healthtech, and fintech. He brings a blend of hands-on craft, systems thinking, and empathetic leadership to every stage of the product lifecycle. ## Work Experience ### Head of Product Design @ FΓ©lix Jan 2025 – Present | San Francisco Bay Area Designing financial tools to empower Latino immigrants in the U.S. πŸš€ ### Owner @ The Wild Kindness Jan 2019 – Present | California, United States Peaceful Retreats in Wild Places. A collection of boutique rentals in rural and remote California locations. Designed to help guests rest, reset and reconnect. ### Co-Founder @ Stealth Startup Jan 2024 – Jan 2025 | San Francisco Bay Area A new AI-powered approach to managing vacation rentals. ### Director, Product Design @ Affirm Jan 2022 – Jan 2023 | San Francisco Bay Area ♦ Grew design team from 2 to 13 people, including UX Research, UX Writing, Brand Design, and Product Design. ♦ Established Design System for core returns and exchanges product while successfully redesigned core returns and exchanges product, helping grow revenue 30% year over year. ♦ Increased successful shopper credit conversion and merchant customer retention. ### Senior Manager, Product Design @ Affirm Jan 2020 – Jan 2022 | San Francisco Bay Area Previously Returnly, acquired by Affirm in May 2021. ### VP, Design @ Fandom Jan 2016 – Jan 2020 ♦ Led an internationally distributed team of 20 designers and researchers, growing audience from 110 million to over 215 million monthly visitors. ♦ Led rebranding from Wikia to Fandom, establishing a cohesive design system across all digital products, live events, and global offices. ♦ Partnered with COO and CPO to develop product and design strategy for a new line of business resulting in dramatic growth of direct sales revenue. ♦ Created Fandom's first responsive, cross-device ad product spanning all digital products. ### Director of User Experience @ Fandom Jan 2013 – Jan 2016 | San Francisco Bay Area ### Senior Director, Design & Product Management @ IGN Entertainment Jan 2012 – Jan 2013 ♦ Led overall product and design strategy for IGN. Oversaw a team of 12 product managers and designers. ### Design Director @ IGN Entertainment Jan 2011 – Jan 2012 ♦ Served a team of 9 Product Designers and Editorial Designers. ♦ Established IGN's mobile and set top box strategy ### Product Manager @ IGN Entertainment Jan 2011 – Jan 2012 ♦ Product Manager for IGN's first successful user generated content strategy, replacing 12 year old static guides and walkthroughs content with a bespoke and dynamic wiki based platform. ♦ Grew total walkthrough and guides site traffic from 15% of over 30% of site traffic within the first year through a focus on enhanced navigation and usability for consumers, and better tools for creators. ♦ Leveraged wiki based platform to drive creation of IGN's Interactive Map and companion tablet and mobile app strategy. ### Design Manager @ IGN Entertainment Jan 2010 – Jan 2011 ♦ Developed and served a team of 5 product designers and editorial designers. ### Interaction Designer @ IGN Entertainment Jan 2009 – Jan 2010 ♦ Redesigned IGN, repositioning them as #1 in the gaming information category through a focus on targeted usability and SEO enhancements. ### Senior Interaction Designer @ Yahoo! Jan 2007 – Jan 2008 ♦ Interaction Designer across multiple Yahoo! verticals, including Yahoo! Shopping, Yahoo! Search, and Yahoo! Health. ### Interaction Designer @ Revolution Health Jan 2006 – Jan 2007 ♦ Information Architecture and Interaction Design for Steve Case's (AOL Founder) healthcare venture. ### Frontend Developer @ Computech Jan 2005 – Jan 2006 ### Frontend Developer @ eyeo Jan 2002 – Jan 2005 ## Education ### The School of Shipping Product ## Contact & Social - LinkedIn: https://linkedin.com/in/kylecooney - Portfolio: http://www.kylecooney.com --- Source: https://flows.cv/kylec1 JSON Resume: https://flows.cv/kylec1/resume.json Last updated: 2026-04-13