• Led a small team of designers across multiple projects to ensure seamless collaboration and high-quality deliverables

• Communicated effectively with stakeholders, PMs, developers, and users to identify and refine product needs from ideation to launch

• Designed detailed user flows, pixel-perfect UI, and iterated on projects through close teamwork and feedback

• Rapidly prototyped ideas to identify potential pain points and develop optimal solutions for users

• Created and maintained a cohesive global design system, ensuring consistency across all products while allowing flexibility for project-specific needs.

• Multiple key projects include:

• All-In-One Platform: this 0-1 product was designed to streamline gym management by integrating various essential features. It allows gym owners and coaches to plan workouts, manage memberships, and schedule classes across multiple locations. The app enables tracking workout progress, reserving classes, and handling digital waivers for easy document signing. It also offers embeddable class schedules and workout programs for your website, along with Mailchimp integration for email marketing. Additionally, it provides financial reporting and insights to help monitor and achieve business goals.

• WorkoutTV wirelessly displays WODs, leaderboards, and class info across your gym, garage gym, or for classes using Chromecast or Apple AirPlay. It offers 5 screen options, customizable layouts, and quick setup from the btwb app, helping gym owners and athletes stay engaged and organized. Combined with Tempus, it’s the ultimate workout tool.

• Tempus enhances your workout experience by allowing remote participation, virtual racing, and real-time competition. It features a built-in timer, movement and round splits, heart rate monitoring with Apple Watch, and the ability to race against popular athletes or your previous scores for added motivation.

• Designed and tested comparison and discovery experiences for mobile apps, used by 2M+ monthly active users.

• Conducted user research and testing (moderated & unmoderated), translating findings into product improvements.

• Maintained and evolved the company design system, ensuring design scalability and cross-team adoption.

• Managed a multi-disciplinary design and research team, driving consistent delivery of 2+ product updates weekly.

• Collaborated daily with developers for smooth handoff, maintaining release speed without sacrificing quality.

Working directly with the marketing team, I have aided their design needs on various consumer-facing products including apparel, merchandising, promotional giveaways, images and screens.

Focused on providing CrossFit affiliates with easy-to-use data-tracking software and apps. I have helped the product team with their WODscreen suite, which captures user-inputted data through the Beyond the Whiteboard mobile application and displays that back on a screen in the customers gym/affiliate. This suite includes "WOD & Activity", "Daily Workouts", "Committed Club", "PR Board", and "Leaderboard". This products display, for example, the daily workout that gym members will be doing that day, using data visualization displays real-time statistics for performance.