# Kyle Garzia > Product Designer & Design Leader | Turning complex problems into simple, meaningful experiences | Portfolio → kylegarzia.com Location: San Francisco Bay Area, United States Profile: https://flows.cv/kylegarzia Experienced Senior Product Designer with over a decade of proven results creating meaningful digital experiences that resonate with users. I thrive on turning complex challenges into simple, intuitive solutions—bringing ideas to life from sketches to launch. Collaborating closely with cross-functional teams, I believe in the power of empathy and user-centric design to build products that truly connect. Most recently, at btwb, I led design efforts on innovative products that support gyms and fitness communities, including the All-In-One Platform, WorkoutTV, and Tempus to name a few. These tools streamline management, enhance engagement, and inspire users to achieve their goals. I love rapid prototyping, refining UI details, and constantly iterating to meet user needs. Living and working in the Bay Area, I stay inspired by the vibrant tech ecosystem and the opportunity to craft solutions that make a real impact. I’m always eager to collaborate on innovative projects that push boundaries and improve people's lives through thoughtful, well-designed products. ## Work Experience ### Lead Product Designer @ btwb Jan 2022 – Jan 2025 | Cupertino, CA •Led a small team of designers across multiple projects to ensure seamless collaboration and high-quality deliverables •Communicated effectively with stakeholders, PMs, developers, and users to identify and refine product needs from ideation to launch •Designed detailed user flows, pixel-perfect UI, and iterated on projects through close teamwork and feedback •Rapidly prototyped ideas to identify potential pain points and develop optimal solutions for users •Created and maintained a cohesive global design system, ensuring consistency across all products while allowing flexibility for project-specific needs. •Multiple key projects include: •All-In-One Platform: this 0-1 product was designed to streamline gym management by integrating various essential features. It allows gym owners and coaches to plan workouts, manage memberships, and schedule classes across multiple locations. The app enables tracking workout progress, reserving classes, and handling digital waivers for easy document signing. It also offers embeddable class schedules and workout programs for your website, along with Mailchimp integration for email marketing. Additionally, it provides financial reporting and insights to help monitor and achieve business goals. •WorkoutTV wirelessly displays WODs, leaderboards, and class info across your gym, garage gym, or for classes using Chromecast or Apple AirPlay. It offers 5 screen options, customizable layouts, and quick setup from the btwb app, helping gym owners and athletes stay engaged and organized. Combined with Tempus, it’s the ultimate workout tool. •Tempus enhances your workout experience by allowing remote participation, virtual racing, and real-time competition. It features a built-in timer, movement and round splits, heart rate monitoring with Apple Watch, and the ability to race against popular athletes or your previous scores for added motivation. ### Senior Product Designer @ AppGrooves.com 📲 Jan 2020 – Jan 2022 | San Francisco Bay Area •Designed and tested comparison and discovery experiences for mobile apps, used by 2M+ monthly active users. •Conducted user research and testing (moderated & unmoderated), translating findings into product improvements. •Maintained and evolved the company design system, ensuring design scalability and cross-team adoption. •Managed a multi-disciplinary design and research team, driving consistent delivery of 2+ product updates weekly. •Collaborated daily with developers for smooth handoff, maintaining release speed without sacrificing quality. ### UX Designer @ AppGrooves.com 📲 Jan 2019 – Jan 2020 | San Jose, California ### Designer (Marketing) @ Greylock Partners Jan 2016 – Jan 2020 | Cupertino, CA Working directly with the marketing team, I have aided their design needs on various consumer-facing products including apparel, merchandising, promotional giveaways, images and screens. ### Product Designer @ btwb Jan 2019 – Jan 2019 | Cupertino, CA Focused on providing CrossFit affiliates with easy-to-use data-tracking software and apps. I have helped the product team with their WODscreen suite, which captures user-inputted data through the Beyond the Whiteboard mobile application and displays that back on a screen in the customers gym/affiliate. This suite includes "WOD & Activity", "Daily Workouts", "Committed Club", "PR Board", and "Leaderboard". This products display, for example, the daily workout that gym members will be doing that day, using data visualization displays real-time statistics for performance. ### UX/UI Designer @ CrossFit, Inc. Jan 2017 – Jan 2019 | Scotts Valley, California As the primary UX/UI Designer, I was responsible for conceiving and conducting user research, interviews, surveys, and translating them into sitemaps, wireframes and prototypes in an agile environment. These various projects often overlapped and varied in scale. I helped design the overall functionality and familiar look of our web-based products, iterating to ensure an optimal user experience while building and maintaining our design system within each project. Reporting my research and presenting solutions to stakeholders, project managers and working closely with developers within our product team, I aided throughout production and releases of internal and market-facing applications. These ranged from desktop applications, company website properties, and iOS and Android mobile applications. ### Graphic Designer @ HEADstrong Foundation Jan 2008 – Jan 2017 Logo Design, Apparel Design, Outdoor Merchandising Design, Brochure and Magazine Advertisements ### Designer @ kylegarzia.com Jan 2016 – Jan 2017 | Cupertino, CA Freelance design, focusing on graphic images for screen and print. Promotional branding and identity, user flow and experience. Front end design. ### Creative Director @ All West Lacrosse Jan 2013 – Jan 2016 | Sunnyvale, CA Small company environment. Daily responsibilities include: creating and maintaining brand dominance through targeted advertising and social media interaction. Major Recent Projects include: Researched and designed the all new allwestlax.com, which was the 1st major design overhaul for the company since 2010. User and competitive research, user flows, wireframing, card sorting and low and high-fidelity layout creation to help the development and back-end team. Successfully launched winter 2015. Conceived and implemented program map feature plug-in (allwestlax.com/programs) for new website. Developed program branding and advertising (print and web) for travel team. Research of design trends for youth target market, apparel and uniform design for look of the team maintaining the company brand image. ### Regional Director @ All West Lacrosse Jan 2013 – Jan 2016 | Sunnyvale, CA Manage all lacrosse activities, including; scheduling, staffing, and events, ranging from day and overnight camps, clinics, coaching sessions, 1-on-1 training, winter and summer travel team coaching and direction, and growth of the sport in the South Bay Region. Direct boys and girls, ages 5-18, lead high school, college and post-collegiate coaches and players on and off the field through lacrosse activities. Instructed over 1000 student-athletes each year through various lacrosse activities. ### Designer @ 20two Creative Jan 2010 – Jan 2016 Founded in 2010, 20two creative utilizes the top design styles and innovations for truly spectacular creations. ### Graphic Artist/Illustrator @ Kyle Garzia.com Jan 2000 – Jan 2010 Specialize in Graphic art, ranging from corporate identity through digital representations, as well as technical and/or Illustration work. ### Marketing Director @ The Sports Institute Jan 2003 – Jan 2004 Among being the company's lead graphic designer, I also handled phone calls to vendor companies and apparel/stationary orders. ### Web Developer @ Deloitte Touche Tohmatsu LLC Jan 2002 – Jan 2003 | Glen Mills, PA Hired to assist in transition to new corporate identity. Handled web content for company's intranet system. ## Education ### Associate of Arts - AA in Graphic Design Antonelli Institute ### Associate of Arts - AA in Digital Communication and Media/Multimedia West Valley College ### Certification in User experience General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/kylegarzia - Portfolio: https://kylegarzia.com/?utm_source=job_application&utm_medium=portfolio&utm_campaign=linkedin_contact_info --- Source: https://flows.cv/kylegarzia JSON Resume: https://flows.cv/kylegarzia/resume.json Last updated: 2026-04-13