# Kyle Locke

> Design Director | Experience Design and Product Strategy | ex: Google/YouTube, Fitbit, Nest

Location: United States, United States
Profile: https://flows.cv/kylelocke

Design Director with 20+ years of experience building innovative brand and product experiences for companies like Google, Nest, and Fitbit.

## Work Experience
### Design and Strategy Lead @ SIBERIA
Jan 2025 – Present
Design direction, product/UX strategy, and experience design. Integrating insights, generative AI and other innovations for retail and healthcare clients.

### Design Director @ Kyle Locke Design
Jan 2002 – Present | San Francisco Bay Area
Design and creative direction, design systems, product innovation and experience design for leading technology companies, Fortune 500 and top digital agencies including deep SaaS, IoT, fintech, healthcare, GenAI and creative innovations rooted in human-centric strategy and research. Design leadership and client management, platform integrations and process champion.

### Group Experience Design Manager @ Intuit
Jan 2022 – Jan 2024 | Mountain View, CA
'Trajectory changing' digital design direction and strategy leader for intuit.com, brand and product expression, generative AI, virtual and physical events, across Intuit's portofio of brands(TurboTax, Quickbooks, Mailchimp, Mint).

### Experience Design Manager @ Intuit
Jan 2020 – Jan 2022 | Mountain View, CA

### Principle Experience Designer @ Intuit
Jan 2019 – Jan 2020 | Mountain View

### Creative Director @ Critical Mass
Jan 2019 – Jan 2019 | Cupertino
Creative director and team lead for 50+ visual and ux designers, writers embedded onsite @ Apple MARCOM.

### Design Director @ Fitbit
Jan 2016 – Jan 2019 | San Francisco
Interactive design director and global creative marketing team co-lead. Fitbit.com.

### Principal UI/UX Designer, Global Brand Experience @ Hewlett Packard Enterprise
Jan 2016 – Jan 2016 | Palo Alto
Design systems visual lead for grommet.io.

### Senior Design Lead - Nest @ Google
Jan 2014 – Jan 2016 | Palo Alto, CA
Design lead on nest.com and global omni-channel marketing.

### Head of Design, ZOO @ YouTube @ Google
Jan 2012 – Jan 2014
Design leader responsible for brand and marketing product innovations on YouTube. Product activations, partnerships, influencer marketing and engagement. Adblitz, BrandLab.

### Design Lead, ZOO @ YouTube @ Google
Jan 2011 – Jan 2012

### Creative Director @ Mapleton Hill
Jan 2010 – Jan 2011
Creative and strategy director for digital media and web for outdoor and lifestyle brands.

### Senior Interactive Art Director @ Crispin
Jan 2008 – Jan 2010

### Senior Art Director @ Texture Media
Jan 2006 – Jan 2008


## Education
### Bachelor of Fine Arts (BFA) in Graphic Design
California College of the Arts

### Film in Sculpture
College of Marin

### Fire Science
Chabot College


## Contact & Social
- LinkedIn: https://linkedin.com/in/kylelocke
- Portfolio: https://www.kylelocke.net

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Source: https://flows.cv/kylelocke
JSON Resume: https://flows.cv/kylelocke/resume.json
Last updated: 2026-04-13