Senior Engineering Manager, Personalization & AB Testing at 1-800-FLOWERS.COM, INC.
I am a seasoned Senior Engineering Manager with a proven track record in AB Testing and Personalization. My journey began with developing innovative solutions and optimizing performance, and has evolved into leading complex projects that drive significant business impact.
Led the development of a tailored personalization platform, driving strong growth and adoption, while fostering strategic partnerships across teams to advance organizational goals.
* Developed and implemented a custom identity and personalization e-commerce data platform as a service; integrated with Salesforce Personalization using GraphQL, KafkaJS, Spring Boot on Google Cloud Kubernetes, and Snowflake.
* The platform has contributed to 30 million impressions and $10 million in direct revenue this year, with peak platform traffic reaching 4 million hits in one hour with a p90 of 130ms.
* Led the design and implementation of a cutting edge TypeScript and NextJS application, seamlessly integrated to support another team's production rebuild, accelerating their timeline by 2 months.
* Created a customer intent detection service, utilizing keyword analysis to generate real-time insights on customer behavior, along with self-reporting KPIs such as the frequency of intent determination which averaged 1.2 determinations per. customer.
* Managed technical relationships across 7 teams, driving enterprise-wide adoption of the personalization platform and powering critical production use cases.
* Mentor junior, mid and senior level developers, focusing on overlaying career growth with team growth goals.
* Designing scalable, secure RESTful and Graphql APIs with matching user experiences that engage end-users on a personalized level across 10 unique brands driving 50M YoY.
* Coach, develop and mentor a global multi-disciplinary team of 6 engineers following AGILE best practices.
* Increased release process efficiency and decrease intra team dependencies by overhauling human side of the CI/CD pipeline improving the autonomy of 7 different teams.
* Manage multiple vendor relationships and integrations.
* Developed a React-Native delivery app that optimized for efficient driving routes and enabled easier delivery confirmation utilizing Firebase as a server-less workflow.
* Worked across 6 different React applications and 3 teams.