I started GoodnightFox as a creative outlet to share my passion for simple vector animal illustrations with the world. As I connected more with moms of toddlers, I became obsessed with providing cute, simple, printable flashcard sets and learning materials that match their modern aesthetic. And as I learned more about Etsy marketing, I've been focused on growing my shop -- currently at 193% growth YOY.

I’m currently building an ML-driven personalized recommendation system that helps small businesses get the most from the QuickBooks product ecosystem. Growing an 18-person cross-functional team of data scientists, analysts, marketers, product managers, and designers, while building product strategy and A/B testing capabilities. We’re currently testing our big swings for the year and managing a portfolio of customer experiences that drive $300M in services revenue.

Led a product and design team for QuickBooks Online. Spearheaded a trajectory-changing strategy that focused the entire 600-person organization on rethinking the product’s foundational user experience mental model. Rallied senior executive leadership and the full cross-functional leadership team behind the initiative, while directly managing 4 PMs and 9 designers whose work led to an all-time high PRS score (a 14pt improvement) and a 2pt lift in retention.

Proposed, built, and grew a game-changing, multi-disciplinary team of 4 managers and 20 designers with a mission to erase the seams of our marketing and product first-use experiences. Grew principal-level individual contributors into design leaders, partnered with 6 Marketing directors and 2 Product directors to deliver 3 years of brand campaigns across end-to-end touchpoints, tested and launched a new business model, and spearheaded a new visual design language.