# Kylie Tuosto > Building AI products for SMBs -- come join us! Location: Mountain View, California, United States Profile: https://flows.cv/kylietuosto I’m a product and design leader passionate about creating amazing customer experiences that drive business growth. My superpower is tackling an organization’s hardest challenges, rallying large teams behind a trajectory-changing vision and strategy, coaching and building capabilities in others, and delivering business impact. I love leading cross-functional teams, removing barriers, and improving processes to accelerate innovation. You’ll love working with me if you like to move fast, get things done, and work on big gnarly problems. In my spare time, I run a little Etsy shop making educational gifts for toddlers at GoodnightFoxStudio.etsy.com. ## Work Experience ### Director of Product Management @ Mailchimp Jan 2021 – Present | United States ### Owner & Illustrator @ GoodnightFox Jan 2017 – Present | Mountain View, CA I started GoodnightFox as a creative outlet to share my passion for simple vector animal illustrations with the world. As I connected more with moms of toddlers, I became obsessed with providing cute, simple, printable flashcard sets and learning materials that match their modern aesthetic. And as I learned more about Etsy marketing, I've been focused on growing my shop -- currently at 193% growth YOY. ### Director of Product, Small Business Ecosystem Discovery @ Intuit Jan 2020 – Jan 2022 | Mountain View, California, United States I’m currently building an ML-driven personalized recommendation system that helps small businesses get the most from the QuickBooks product ecosystem. Growing an 18-person cross-functional team of data scientists, analysts, marketers, product managers, and designers, while building product strategy and A/B testing capabilities. We’re currently testing our big swings for the year and managing a portfolio of customer experiences that drive $300M in services revenue. ### Product Leader, Small Business Accounting @ Intuit Jan 2019 – Jan 2020 | Mountain View Led a product and design team for QuickBooks Online. Spearheaded a trajectory-changing strategy that focused the entire 600-person organization on rethinking the product’s foundational user experience mental model. Rallied senior executive leadership and the full cross-functional leadership team behind the initiative, while directly managing 4 PMs and 9 designers whose work led to an all-time high PRS score (a 14pt improvement) and a 2pt lift in retention. ### Design Leader, First Impressions @ Intuit Jan 2016 – Jan 2020 | Mountain View, CA Proposed, built, and grew a game-changing, multi-disciplinary team of 4 managers and 20 designers with a mission to erase the seams of our marketing and product first-use experiences. Grew principal-level individual contributors into design leaders, partnered with 6 Marketing directors and 2 Product directors to deliver 3 years of brand campaigns across end-to-end touchpoints, tested and launched a new business model, and spearheaded a new visual design language. ### Design Manager, First Time Use @ Intuit Jan 2015 – Jan 2016 | Mountain View, CA Developed a customer experience strategy for new user onboarding based on deep customer empathy. Rallied a 150-person organization (including a new GM and 4 separate product teams) behind our mission to dramatically reinvent the new user experience. Led rapid prototyping and build cycles to deliver $28M in revenue and a 2pt improvement in trial to sign up conversion. ### Principal Product Designer @ Intuit Jan 2014 – Jan 2015 | Mountain View, CA Developed and led the design and experience strategy for QuickBooks’s first white-glove, service-based product offering. Reinvented a multi-user onboarding experience while working with agents and customers to define a new task management paradigm. Dramatically improved the conversion funnel and drove $30M in revenue growth by enabling self-setup. ### Senior Product Designer & Innovation Catalyst @ Intuit Jan 2013 – Jan 2014 | Mountain View, CA Led design for Intuit Online Payroll for iOS and Android. Designed Intuit’s first payroll application for iPad, increasing mobile active use by 62%. Led two full-scale redesigns and added core features leading to a boost in app store ratings from 3.5 to 4.5 stars. ### Experience Designer & Innovation Catalyst @ Intuit Jan 2011 – Jan 2013 | Mountain View, CA As lead interaction designer for Intuit's small business mobile payroll products, I crafted 5 star features, brought payroll to the iPad for the first time, and lead two full-product redesigns across Android, iPhone, and iPad. I worked closely with engineers, product managers, and researchers to build out the award-winning mobile functionality that customers love! ### Instructor: Earth 284 Design Thinking for Sustainable Impact @ Stanford University Jan 2017 – Jan 2017 | Palo Alto I'm passionate about spreading design thinking methods across all disciplines. Along with two co-workers, I helped design and teach an intro course in design thinking for Earth Sciences students at Stanford. I was responsible for instructing the ideation-phase lectures and designing the activities to go with them. ### President of Product Design Student Association @ Stanford University Jan 2008 – Jan 2011 | Stanford University As President of PDSA, I spearheaded the organization's mission to foster a community around design at Stanford. In addition to appointing chairs for each position and running meetings, I organized fundraisers to put on social events and field trips to local design agencies to foster career planning for students majoring in Product Design. ### Career Center Assistant @ Stanford University Jan 2007 – Jan 2011 As student assistant, I helped other students navigate their career paths utilizing career center resources like our online jobs search data base, career counseling services, job fairs, and on campus interviews. ### "Design Thinking & Innovation" Teaching Assistant @ Hasso Plattner Institute of Design at Stanford ( d.school ) Jan 2010 – Jan 2010 | Stanford d.school As co-TA for ME10X: Design Thinking & The Art of Innovation, I helped lead 12 students through a three-week intensive course in design thinking. We jumped in head first, teaching innovation tools and practices through hands-on design projects. ### Interaction Design Intern @ Intuit Jan 2010 – Jan 2010 | San Diego, CA As part of the TurboTax Answers Team, I helped craft the in-product self help experience. After researching how customers get their tax questions answered while using TurboTax, our team set out to make it as easy as possible to get help while balancing the business needs of reducing support costs. Our designs leveraged progressive disclosure to expose the best possible answers while never leaving the customer with a dead-end. ## Education ### BS in Product Design Stanford University ### BA in Communication Stanford University ## Contact & Social - LinkedIn: https://linkedin.com/in/kylie-tuosto-11197519 - Portfolio: http://kylietuosto.com --- Source: https://flows.cv/kylietuosto JSON Resume: https://flows.cv/kylietuosto/resume.json Last updated: 2026-04-13