Series F to Series G funded startup (valued at almost three billion dollars) for fleet management hardware and software solutions.

• Leading the product design efforts for fleet operations.

• Crafting the vision for incorporating AI into our fleet tracking products.

• Crafting the vision for incorporating AI into our fleet tracking products.

• Guiding the product design discipline across our fleet management experiences; Fleet Foundations, Tracking, Dispatch, Maintenance, Fuel, and Compliance.

• Managing a team of 7 product designers.

Series E to Series F funded startup (valued at over two billion dollars) for fleet management hardware and software solutions.

• Lead the product design efforts to go beyond trucking and diversify the industries we serve.

• Guided the product design discipline across our core experiences; Safety, Compliance, Tracking, Dispatch, Fuel, Maintenance.

• Managed a team of 5 product designers.

Series D to Series E funded startup (valued at over a billion dollars) for fleet management hardware and software solutions.

• Lead the 0 to 1 initiative for our native Dispatch product for dispatchers and fleet managers.

• First Staff level hire on the design team.

Seed to series A funded CannabisTech B2B startup for cannabis and hemp manufacturing.

• Crafted an in-house rebranding to improve design quality and market positioning that resulted in a 275% increase in web traffic.

• Collaborated on re-focusing strategy from manufacturing software to supply chain platform as part of company leadership.

• Architected a scalable UI design system in coordination with Product and Engineering.

• Established tools (Miro, Coda, and Figma), and processes for collaboration as a distributed company.

Series A funded InsurTech B2C and B2B2C startup that was a finalist at TechCrunch Disrupt SF 2017.

• Built a comprehensive brand system that aligned design and growth strategy and reduced the messaging tension between our B2C and B2B2C efforts.

• Architected a scalable UI design system in coordination with Product and Engineering, which significantly reduced Engineering costs for customizing insurance quoting engine for each carrier.