Drove 1.2K+ new users in 3 months and doubled MRR in 2 months by launching growth-focused features including referral loops, optimized onboarding, and payment systems, expanding customer acquisition channels.

Led a cross-functional team to define the product roadmap and system architecture, owning UX flows, API contracts, data models, and CI/CD pipelines.

Fully replaced third-party stack (Partiful, YouForm, Zapier, Airtable) with in-house systems in 2 weeks, improving RSVP completion by 50%+, doubling new sign-ups via OAuth-powered onboarding, and capturing 15% more user data from +1s.

Eliminated major monthly SaaS spend by building backend automation layer for webhooks, SMS, notifications and an internal CMS/text-blasting dashboard, scaling to 100K+ monthly tasks while empowering ops to run campaigns without DB access.

Secured collaborations with community leaders, venues, and restaurants, expanding event pipeline and brand visibility, which contributed to 2.2K+ Instagram followers, fueling event participation.

Scaled marketing reach to 10K+ monthly SMS tasks by building an in-house automation tool, eliminating third-party reliance and empowering ops to independently run campaigns.

Collaborating with team of PhD and MS students to integrate text, speech, and visual algorithms for emotion identification in English, Mandarin, and Spanish conversations