👋 Hi there, I’m Laetitia! I’m a versatile Product Designer with 7 years of experience in HR tech, SaaS B2B platforms, AI and sports industries. I thrive on creating meaningful, results-driven solutions that simplify processes and empower users.
Collective[i] builds AI-powered tool that help sales teams make smarter decisions, with real-time insights, shared knowledge, and a strong community at its core. I’m contributing to the complete redesign of our product ecosystem, from web apps to marketing sites. I collaborate closely with product, engineering, and marketing to deliver intuitive, high-impact solutions.
I design and lead the development of digital solutions across B2B and SaaS projects, from optimization to complete redesigns. My approach focuses on creating user-centric experiences while driving efficiency and scalability.
•
Created B2B HR interfaces, implementing user-centric design to optimize usability and streamline workflow efficiency for hundreds of professionals.
•
Driving product strategy for recruitment platforms that empower talents to assess their value and connect with opportunities.
•
Implementing scalable design systems across projects, improving visual consistency and team collaboration.
Played a key role in designing and testing MVPs for a taxi concierge service, which later pivoted to a ticket purchasing platform for trains, buses, and carpooling.
•
Engaged in A/B testing, refining designs that improved conversion rates by 14%.
•
Collaborated with cross-functional teams (engineering, product, marketing) to define product requirements and deliver tailored design solutions.
•
Currently managing complex workflows across multiple internal projects, creating a scalable and efficient Design System to ensure consistency and optimize processes.
After two years, I expanded my responsibilities, assuming a multi-faceted role overseeing the user experience for the entire Verona Group, which includes Neoness, Episod, Neoness Live, and various internal tools.