# Laetitia Coiffeteau > Senior Product Designer Location: United States, United States Profile: https://flows.cv/laetitia 👋 Hi there, I’m Laetitia! I’m a versatile Product Designer with 7 years of experience in HR tech, SaaS B2B platforms, AI and sports industries. I thrive on creating meaningful, results-driven solutions that simplify processes and empower users. Whether it’s designing scalable platforms, collaborating with cross-functional teams, or leading product strategy, I approach every project with curiosity, energy, and a focus on impact. My portfolio : https://laetitia.tech ## Work Experience ### Product Designer @ Collective[i] Jan 2025 – Present | Palo Alto, California, United States Collective[i] builds AI-powered tool that help sales teams make smarter decisions, with real-time insights, shared knowledge, and a strong community at its core. I’m contributing to the complete redesign of our product ecosystem, from web apps to marketing sites. I collaborate closely with product, engineering, and marketing to deliver intuitive, high-impact solutions. ### Freelancer Product Designer - SaaS B2B @ Laetitia.tech Jan 2024 – Jan 2025 I design and lead the development of digital solutions across B2B and SaaS projects, from optimization to complete redesigns. My approach focuses on creating user-centric experiences while driving efficiency and scalability. • Created B2B HR interfaces, implementing user-centric design to optimize usability and streamline workflow efficiency for hundreds of professionals. • Driving product strategy for recruitment platforms that empower talents to assess their value and connect with opportunities. • Implementing scalable design systems across projects, improving visual consistency and team collaboration. ### Principal Product Designer @ Stealth Startup Jan 2023 – Jan 2024 | Londres et périphérie, Royaume-Uni • Played a key role in designing and testing MVPs for a taxi concierge service, which later pivoted to a ticket purchasing platform for trains, buses, and carpooling. • Engaged in A/B testing, refining designs that improved conversion rates by 14%. • Collaborated with cross-functional teams (engineering, product, marketing) to define product requirements and deliver tailored design solutions. • Currently managing complex workflows across multiple internal projects, creating a scalable and efficient Design System to ensure consistency and optimize processes. ### Product Designer @ Bloomays Jan 2023 – Jan 2024 | Paris, Île-de-France, France Redesigned 3 platforms for internal and external users, enhancing efficiency and consistency: • Revamped tools for talent search, recruitment tracking, and mission monitoring • Led user research, prototyping, testing, and co-design workshops • Created visual communication materials (pitch decks, emails, whitepapers) • Developed a unified Design System across all platforms ### Product Designer Group - Neoness / Neoness Live / Episod @ Neoness Jan 2022 – Jan 2023 | Paris, Île-de-France, France After two years, I expanded my responsibilities, assuming a multi-faceted role overseeing the user experience for the entire Verona Group, which includes Neoness, Episod, Neoness Live, and various internal tools. ### Product Designer & Manager - Neoness Live @ Neoness Jan 2020 – Jan 2022 | Paris, Île-de-France, France Joined as Product Designer to create and launch the Neoness Live platform, later transitioning to Product Manager to oversee the roadmap and product evolution : • Led the design and launch of the web and mobile app, boosting user engagement by 20% • Improved the platform through ongoing iterations based on user research, data, and testing • Managed cross-functional teams to ensure smooth project delivery and alignment • Aligned product decisions with business goals, driving user satisfaction and growth • Streamlined processes and fostered collaboration through co-design workshops and squad-based teamwork ### UX & UI Designer @ Neoness Jan 2020 – Jan 2020 ### UX & UI Designer / Associate @ Krank Club Jan 2019 – Jan 2020 | Paris, France An enriching experience which allowed me to explore various aspects of a mobile app realization. I improved the UX and the interfaces by combining user needs and business issues. • Increased user acquisition by 70% through user-centered app design and agile development • Improved UX and interfaces, raising app downloads by 12% through data-driven insights and prototyping • Managed the full design process, from user research to wireframes and prototypes, ensuring consistency with the design system • Contributed to strategic planning by defining OKRs and participating in roadmap development • Led QA testing and supported bug resolution with tech teams ## Education ### Design Thinking The Design Crew ### Web Page in Digital/Multimedia and Information Resources Design Epitech Digital School ### Bachelor's degree in Humanities and Sociale sciences Université Paris Cité ## Contact & Social - LinkedIn: https://linkedin.com/in/lcoiffeteau-product-designer - Website: https://laetitia.tech --- Source: https://flows.cv/laetitia JSON Resume: https://flows.cv/laetitia/resume.json Last updated: 2026-02-23