# Lahee Hong > Product Designer & Art Director Location: New York, New York, United States Profile: https://flows.cv/lahee Product Designer & Art Director crafting intuitive, user-centered digital experiences for brands across New York, Tokyo, and Seoul. I blend strategy, creativity, and system thinking to build scalable, high-impact solutions—whether it’s an AI-powered platform, a SaaS product, or an interactive experience. As an Art Director, I shape visual narratives and design systems that align brand, product, and user experience into a cohesive whole. When I’m not designing, I’m probably camping, tending to flowers, or getting lost in a good board game. I believe the best ideas come from stepping away from the screen—observing, experimenting, and staying curious. My approach to design is the same: thoughtful, exploratory, and always people-first. ## Work Experience ### Product Designer & Art Director @ PIDASAKU Jan 2018 – Present | New York, United States • 15+ years in UI/UX, corporate branding, and digital strategy, leading end-to-end product design for global brands. • Led cross-functional teams across engineering, marketing, and business, ensuring seamless execution and accelerating time-to-market. • Mentored designers, fostering growth, streamlining design workflows, and improving design system consistency. Drove business impact, achieving: • 140%+ revenue growth in 2 years (Pocket Change, retail finance startup). • 40% higher average order value (Aww, e-commerce). • 300K+ units sold across 160+ locations (Bunshi Mask, e-commerce). Scaled engagement & adoption, delivering: • 1,500+ businesses onboarded (Astream, Japan’s first SNS marketing tool). • 3x membership growth (point0 marunouchi, co-working space). • 80% adoption in luxury apartments (Will TAP, smart home app). ### Brand Experience Design Manager @ primeNumber Inc. Jan 2026 – Present | Tokyo, Japan • Led brand and communication design across corporate and product initiatives to clearly and compellingly convey brand values. • Defined and drove brand, BX, and communication design strategy to strengthen brand equity, customer loyalty, and new customer acquisition. • Directed and managed the BX design organization, overseeing creative direction, design execution, and team development. ### Product Designer & Art Director @ Goodpatch Jan 2021 – Present | Tokyo, Japan • Led UX/UI & Art Direction, delivering SaaS, B2B, and B2C solutions for major enterprises. • Drove 63% sales growth through identity & values rebranding for DEMAE-CAN (Japan’s leading food delivery service), strengthening brand positioning and customer loyalty. • Designed a scalable design system for NTT Communications (top Japanese telecom provider), enhancing UX/UI consistency, reducing design inefficiencies by 18%, and accelerating development cycles. ### Product Designer & Art Director @ SOUND ON LIVE, Inc. Jan 2019 – Present | Tokyo, Japan • Owned end-to-end visual design, including branding, design systems, web design, and social media assets. • Led the launch of ONLIVE Studio, a crowdsourced music platform, overseeing product planning, UX/UI design, and visual direction; also designed the platform’s blog. • Led UX/UI & Art Direction across SaaS, B2B, and B2C products. • Built and led the design team, providing creative direction, design reviews, and mentorship. ### Lead Product Designer @ btwn Jan 2020 – Jan 2024 | New York, United States • Led product design & UX/UI for btwn, a referral-based marketing platform, enhancing usability and engagement. • Drove 65% MAU growth & 5K+ downloads through strategic, user-centric design, increasing referral conversion rates by 15%. • Designed an intuitive B2B dashboard & consumer app, improving adoption, reducing onboarding time by 25%, and boosting retention. ### Senior Product Designer, Consultant @ Sotheby's Jan 2022 – Jan 2023 | New York, United States • Optimized UX/UI at Sotheby’s, improving engagement and keeping online sales 15% above pre-pandemic levels. • Built a scalable design system, ensuring consistency, reducing design inefficiencies by 30%, and supporting future growth. • Enhanced platform usability, streamlining payments, accounts, and shipping, resulting in 20% faster transactions and improved customer satisfaction. ### Senior Product Designer @ チームラボ / teamLab Jan 2015 – Jan 2018 | Tokyo, Japan • Led UX/UI for large-scale B2C digital experiences, collaborating with global brands across aviation, entertainment, beauty, and art. • Developed cross-industry digital solutions, ensuring seamless user experiences and business impact. • Immersed in teamLab’s innovative culture, blending art, technology, and UX to create high-impact digital products. Drove engagement & adoption, achieving: • 5M+ app downloads (Tokyo Disney Resort App), increasing user retention by 150%. • 8M+ visitor engagement (Story of the Forest), enhancing digital storytelling and interactive experiences. • 200% activation growth & 1M+ downloads (ANA Mileage Club), boosting customer loyalty and engagement. • 4M+ visitors & 3M+ downloads (Flight of Dreams), redefining the airport experience and increasing brand engagement. • Interactive Digital Interface (SHISEIDO GINZA SIX), driving 20% increase in in-store engagement. ### Senior Web Designer @ ORO Jan 2010 – Jan 2015 | Tokyo, Japan • Led web design and digital strategy for major Japanese brands, including Lion, Kirin, AEON, and Yakult. • Created engaging digital experiences, integrating branding, UX/UI, and marketing strategies. • Enhanced brand presence through optimized website development and graphic design. ### Web Designer, Graphic Designer @ omdr Jan 2012 – Jan 2013 | Tokyo • Created luxury brand marketing designs for Franck Muller, Cartier, and Loewe at omdr. • Specialized in high-end visual communication with a focus on elegance and clarity. • Designed premium physical and digital assets that enhanced luxury branding. ## Education ### Bachelor's degree in Graphic Design Tama Art University ### International Exchange Program "Pacific Rim in " Industrial and Product Design ArtCenter College of Design ## Contact & Social - LinkedIn: https://linkedin.com/in/lahee-hong - Website: http://lahee-hong.design/ --- Source: https://flows.cv/lahee JSON Resume: https://flows.cv/lahee/resume.json Last updated: 2026-02-23