+ Built a prioritization framework focusing the growth roadmap and experiments on the highest‑impact opportunities across paywalls, pricing, and B2B upgrade paths.

+ Addressed conversion bottlenecks leading to ~150% increase in paid subscribers along critical in-app touch points.

+ Shipped Floor Plan Preview for free users, driving ~6–8% of all paywall views and ~50% of total Business subscriptions the first month of release, validating a value‑first upgrade design approach.

+ Addressed critical gaps across customer journey by shipping new onboarding flow, cancellation survey, and retention flow and ensured actionable data was being collected.

+ Designed, tested, and shipped Spatial Report for AEC users from 0-1; contributed to GTM and achieved a double‑digit Business paywall conversion rate, the highest among gated features.

+ Redesigned the Pricing page; the newly introduced Business plan paywall converted at ~40% at that entry point.

+ Migrated 100% of the logged‑out marketing site to Webflow and implemented the new brand system end‑to‑end.

+ Established the core design system across iOS, Android, and Web, improving handoffs, engineering autonomy, and brand consistency. Shipped dark mode.

+ Led the end-to-end design for B2B enterprise features from scratch, including library asset management, workspace organization, team invites and sharing, and more. Contributed to 7-digit B2B revenue growth over 2 years and used by a 6-figure active user base.

+ Dedicated designer for the Growth Team, contributing to FTUX (first-time user experience) experiments, providing landing page designs for various marketing / SEO pages, and creating marketing assets for various campaigns.

+ Advised the CV team on the 2D floorplan algorithm and CAD/3D model import/export workflow as subject matter expert.

+ Championed and developed the organization's research practice. Led 4 large scale interview studies that informed roadmap, pricing strategy, and quality‑of‑life improvements. Distributed findings via feature-length videos to the team during company offsites along with written reports.

+ Sharpened design-to-development collaboration processes and documentation that significantly improved product quality and predictability for a supremely agile fullstack engineering team.

Product designer at Series E legal tech company with a mission to make legal resources and support accessible.

+ Collaborated with SEO team to overhaul 1K+ legal document landing pages for 100K daily visitors, resulting in improved Google search rankings and increased company revenue.

+ Contributed designs for growth experiments (A/B tests) and improved chances of success by applying insights from UX analytics (Fullstory) and usability testing to variant designs.

+ Initiated and supported reorganization of code base design system within content management system, resulting in improved efficiency for the engineering team and faster deployment of new designs.