Served as a senior marketing and brand design lead with deep strength in UI, working across brand systems, campaigns, digital and event experiences, and storytelling. Designed end-to-end across web, presentations, motion, social, and experiential touch points, using AI-assisted workflows to increase speed while maintaining high visual standards and brand consistency.
Played a key role in evolving and stewarding brand systems across brands and teams, platforms, and acquisitions, redesigning legacy and acquired properties to align with UI standards and conversion-focused marketing goals. Led visual and narrative direction for campaigns, executive presentations, and events; produced marketing assets including video; and integrated AI into concepting, layout exploration, and iteration—using it as a creative accelerator, not a replacement for design thinking.