Exploring new opportunities, sharpening AI-assisted workflows, and working on select creative projects.

Served as a senior marketing and brand design lead with deep strength in UI, working across brand systems, campaigns, digital and event experiences, and storytelling. Designed end-to-end across web, presentations, motion, social, and experiential touch points, using AI-assisted workflows to increase speed while maintaining high visual standards and brand consistency.

Played a key role in evolving and stewarding brand systems across brands and teams, platforms, and acquisitions, redesigning legacy and acquired properties to align with UI standards and conversion-focused marketing goals. Led visual and narrative direction for campaigns, executive presentations, and events; produced marketing assets including video; and integrated AI into concepting, layout exploration, and iteration—using it as a creative accelerator, not a replacement for design thinking.

Led UI and interaction design across complex product interfaces, partnering closely with product and engineering to define vision and execution. Redesigned the BrightRoll DSP from the ground up, applying UX principles to simplify workflows, modernize the UI, and align the platform with Yahoo’s design guidelines. The redesign improved advertiser engagement by 27% and increased campaign renewal rates by 15%, while establishing design standards and patterns that improved consistency and scalability across teams.

Owned the development and stewardship of DataSift’s visual brand, creating and enforcing brand guidelines to ensure consistency across product, web, marketing, events, and corporate communications. Led the redesign of DataSift’s websites, built scalable templates for data sheets, white papers, webinars, presentations, and eBooks. Developed core visual assets including infographics, icons, and illustrations. Defined a new look and feel for the company’s event program and partnered closely with executive leadership and marketing on fundraising presentations and integrated campaigns.

Acted as a brand ambassador, ensuring consistency in design and copy across all marketing channels by establishing and maintaining brand guidelines and standards used by both marketing and product teams. Partnered closely with the product UI team to ensure brand updates in visual design and voice were reflected across product and marketing experiences. Served as lead designer on key initiatives, reviewing and modernizing design templates and creating new work across web, email, print, and offline media. Collaborated with a London-based designer/front-end developer, partnered with the VP of Marketing on major brand campaigns, approved final creative outputs, and managed external agencies and vendors.