Introduced in-person driver verification, reducing fake signups and increasing trust.

Defined brand identity and market positioning; built business strategy covering pricing, trips, revenue, and profitability

Designed the end-to-end mobile experience, including onboarding, home feed, vehicle selection, and payment flow

Conducted stakeholder and user research to inform product direction and design decisions

Delivered user flows, wireframes, high-fidelity mockups, and an interactive MVP prototype with production-level functionality

Built a Figma-based design system and validated key features through usability testing

Owned end-to-end design for Community Hub (onboarding, donations, discussion boards), conducting user research and competitive analysis to inform decisions

Created user flows, wireframes, and high-fidelity prototypes, collaborating with developers to ensure seamless implementation

Conducted usability testing to validate designs, iterating based on quantitative and qualitative feedback

Replaced the third-party Xamarin iPad Pro app with MxHub, a custom-built tool to streamline aircraft tracking and engine oil servicing for the maintenance team.

Conducted stakeholder interviews and user research aligned with ETOPS aircraft requirements and pre-departure checks.

Designed wireframes, user flows, and the oil service interface; led implementation in Figma to support MVP delivery.

Led end-to-end design process: stakeholder interviews, user research (IDIs), wireframing, prototyping, and usability testing

Created information architecture and user flows to define product structure and ideal user paths

Designed responsive web app interfaces aligned with dev requirements and business goals

I developed a new and much improved framework for the edge browser, including a responsive and adaptive layout.

I have collaborated with other designers and specialized UX researchers to understand user goals and needs.

Also, I worked with developers and animators to garner insight into user-product-interaction.

Managed and maintained the Figma asset library, including directory optimization.

Utilized introductory HTML and CSS to meet development standards.