AI Receptionist for RV Park Bookings

Led end-to-end discovery and definition of an AI voice receptionist MVP

• Conducted stakeholder interviews and mapped caller intent flows

• Designed conversation UX and translated requirements to engineering using vaapi.ai

• Defined MVP scope, success metrics, and test scenarios for production

• Conducted strategic research for $1B+ revenue nonprofit, interviewing 25+ community leaders to validate $500K+ market expansion into new customer segments

• Built cross-client research repository serving 20+ stakeholders across 3 organizations, enabling teams to self-serve 25% of research requests

• Presented actionable insights to VP-level executives across 3 sprint cycles, directly informing messaging pivots and market expansion strategy

• Led consumer research with 200+ language teachers, reducing cognitive load by 60% and task completion time by 75% through research-driven UI/UX overhaul

• Conducted A/B testing and qualitative research to optimize site architecture, transforming 6-field search into intuitive single-search experience

• Managed cross-functional team and developed product roadmap based on user insights, resulting in more intuitive user experience and improved retention

• Synthesized user research into 6 strategic reports (80-120 pages each) for external stakeholders, demonstrating research impact on user acquisition and platform adoption

• Developed research-backed design system using 100+ components, ensuring user-centered consistency across consumer-facing touchpoints and improving user experience metrics

• Conducted mixed-method consumer research including user interviews and behavioral analysis for career exploration platform serving 150+ students, driving strategic product decisions and user growth

• Created comprehensive user personas and journey maps that informed content strategy and feature development, connecting user needs to business objectives

• Designed 4 Power BI dashboard interfaces (20+ screens total) for enterprise clients across different industries as part of 10-person design team

• Performed comprehensive website usability audit, recommending UI/UX improvements for clickable elements, navigation flow, and hero section optimization

• Collaborated with 10 person design team to develop dashboard interfaces, gaining hands-on experience with enterprise data visualization and client requirements

• Gained foundational experience in data visualization design, working with business intelligence tools and multi-client project requirements.