Leading early product design for the beta release of a cloud-native, AI-powered ERP platform targeting security integrators, leveraging product discovery documentation, team expertise, Figma, Material Design 3, and React Native.

Redesigned a video production company website, streamlined navigation from 25 to 10 pages, reduced abandonment by 50%, and increased visits by 93% in the first quarter post-redesign.

● Led design for 30+ multi-platform projects, including websites, web/mobile apps, custom software, online portals, and SaaS products, achieving a 27% increase in consulting contract extensions and 95%+ client satisfaction rating.

● Boosted design sprint efficiency and achieved a 16% reduction in development time by integrating organizational design system templates, implementing atomic design principles, and prioritizing intentional high-fidelity prototyping.

● Fostered collaboration in agile environments with C-level executives and key stakeholders by conducting FigJam workshops, establishing feedback loops, refining Jira tickets, time-boxing activities, and leveraging Slack.

● Elevated UX maturity by delivering a company-specific framework and training, leading to a 200% increase in UX sales collateral, standardizing Figma collaboration across roles, and providing guidance for leadership decisions.

● Partnered with senior UX designers and product managers to overhaul UX for a Fortune 100 company's legacy security software, creating detailed storyboards, wireframes, and responsive mockups under their guidance.

● Improved deliverable schedule by 20% through streamlined prototyping process and design system documentation.

● Utilized competitive analysis and client insights to communicate strategic design ideas, contributing to the development of intuitive solutions intended for use by thousands worldwide.

● Pioneered UX strategy and prototypes for an AI-driven women’s fashion marketplace, emphasizing sustainability and accessibility, leading to substantial startup incubator funding.

● Developed an inclusive AI-powered quiz for personalized fashion recommendations, guided by competitor research

and stakeholder input, integrating AI sizing algorithms for accessibility and innovation.

● Conducted guided usability testing, particularly focusing on the quiz feature of the AI-driven fashion marketplace, collaborating with designers and developers to iteratively enhance stakeholder satisfaction.