# Lana DeGuzman > UX Designer || Product Design || Human-Centered Design Enthusiast Location: Austin, Texas, United States Profile: https://flows.cv/lanadeguzman 👩🏽‍💻 Lana is a collaborative UX/ Product Designer skilled in creating seamless, responsive digital experiences across industries. Excels in orchestrating UX strategy, rapidly translating design concepts into executable code alongside cross-functional teams, ensuring optimal integration and effective teamwork. Committed to aligning user-centric designs with business objectives to deliver impactful solutions. She is a highly analytical thinker who has the ability to synthesize qualitative and quantitative research data to discover key insights. Lana uses various research methods including but not limited to ethnographic study, diary studies, user interviews, and usability tests to map the user journey from points of lead generation to conversion. She is an effective communicator both verbally and through visual design. She is an extremely actionable self-starter with a strong intrinsic motivation to evolve amidst ambiguity and seek out constructive criticism from peers. Lana is confident about advocating for the end user’s benefit while balancing the goals of the client. ⚡️ 𝐂𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬: ・User Experience Design: personas & scenario, user flows, journey mapping, concept sketching, wireframing, mockups, rapid prototyping, responsive design, and mobile & web UI design ・User Research: interview, concept test, diary study, field research, survey (creation and analysis), affinity mapping, heuristic evaluation, and usability testing ・Written, visual, and verbal communication of research findings to both technical and non-technical audiences ・Excellent analytical, collaboration, and organizational skills 𝐓𝐨𝐨𝐥𝐬: Figma・Adobe XD・Sketch・Jira・ HTML・CSS 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬: UI/UX Design・Product Design・Interaction Design・Information Architecture・Research Synthesis・Creative Ideation・User Interface Design・Human Centered Design・Visual Storytelling・Storyboarding ・Visual Design ・UX Writing ・UX・Android・iOS 🔗 𝐂𝐨𝐧𝐧𝐞𝐜𝐭 Please include a personal note before we connect! ## Work Experience ### Product Designer @ Aurora Nexus Jan 2024 – Jan 2024 Leading early product design for the beta release of a cloud-native, AI-powered ERP platform targeting security integrators, leveraging product discovery documentation, team expertise, Figma, Material Design 3, and React Native. ### Web Designer @ toldright Jan 2024 – Jan 2024 Redesigned a video production company website, streamlined navigation from 25 to 10 pages, reduced abandonment by 50%, and increased visits by 93% in the first quarter post-redesign. ### UI/UX Designer @ Atiba Jan 2021 – Jan 2023 | Remote ● Led design for 30+ multi-platform projects, including websites, web/mobile apps, custom software, online portals, and SaaS products, achieving a 27% increase in consulting contract extensions and 95%+ client satisfaction rating. ● Boosted design sprint efficiency and achieved a 16% reduction in development time by integrating organizational design system templates, implementing atomic design principles, and prioritizing intentional high-fidelity prototyping. ● Fostered collaboration in agile environments with C-level executives and key stakeholders by conducting FigJam workshops, establishing feedback loops, refining Jira tickets, time-boxing activities, and leveraging Slack. ● Elevated UX maturity by delivering a company-specific framework and training, leading to a 200% increase in UX sales collateral, standardizing Figma collaboration across roles, and providing guidance for leadership decisions. ### UX Designer @ Atiba Jan 2021 – Jan 2021 | Remote ● Partnered with senior UX designers and product managers to overhaul UX for a Fortune 100 company's legacy security software, creating detailed storyboards, wireframes, and responsive mockups under their guidance. ● Improved deliverable schedule by 20% through streamlined prototyping process and design system documentation. ● Utilized competitive analysis and client insights to communicate strategic design ideas, contributing to the development of intuitive solutions intended for use by thousands worldwide. ### UX Designer @ The PS Collective Jan 2021 – Jan 2021 | Remote ● Pioneered UX strategy and prototypes for an AI-driven women’s fashion marketplace, emphasizing sustainability and accessibility, leading to substantial startup incubator funding. ● Developed an inclusive AI-powered quiz for personalized fashion recommendations, guided by competitor research and stakeholder input, integrating AI sizing algorithms for accessibility and innovation. ● Conducted guided usability testing, particularly focusing on the quiz feature of the AI-driven fashion marketplace, collaborating with designers and developers to iteratively enhance stakeholder satisfaction. ### UX Designer @ Careerin Jan 2021 – Jan 2021 | Remote The goal of this project was to design and build a web application that helps candidates showcase themselves in a short video. Worked in collaboration with 5 UX Designers and Engineers for to build a solution that instills confidence through helpfulness, accessibility, and transparency. ● Executed UX research, designed wireframes, iterated high-fidelity mockups, and worked 1:1 with Engineers. ● Presented solution to 60+ stakeholder audience. ### User Experience Designer @ RealValue Jan 2020 – Jan 2021 | Remote RealValue is an AI-powered company that focuses on redesigning experiences through visual intelligence and brings in multiple domains with Fortune 100 companies and small startups. During the COVID-19 crisis, they kickstarted a new product idea to better understand the diversity & inclusivity of business communications which led to the creation of RealCheck. As a B2B solution of RealValue, RealCheck will analyze a brand's social media campaign and validate its spectrum of inclusivity before launch. ● Prepared an AI marketing tool for beta release through the implementation of UX research and design strategies. ● Spearheaded project plan and redesign of B2B website over 4 Sprints in collaboration with a global team. ● Aligned design system with existing data sources while developing business goals and product roadmap. ### Springboard UI/UX Career Track @ Springboard Jan 2020 – Jan 2021 | Remote Awarded “Women in Tech” scholarship based on leadership potential and academic success. 700+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 4 in-depth portfolio projects. Mastered skills in information architecture, sketching and wireframing, prototyping and testing, eCommerce and browsing, persuasive and anticipatory design, gamification and behavior change, dashboards and data design, social media and messaging, and product lifecycle. ### Business Consulting Intern @ Youngblood Works Jan 2019 – Jan 2020 | Phoenix, Arizona Area - Optimized engagement of a 200+ professional network by creating content strategies focused on growth design. - Boosted email open rate to 44% and CTR to 14% through management of CRM and email marketing schedule. - Designed production and content of 8 webinars by working closely with the CEO to ideate marketing initiatives. Composed engaging messaging regarding upcoming event in collaboration with CRM department - Consulted with management to schedule email sequence - Produced communications and digital content weekly for 6-part series Rebranded B2B website to represent revised business vision within 2 months, working remotely - Researched industry-specific websites for inspiration - Gathered content and created mock designs to present for review and selection - Built web pages using WordPress and launched new site ### Vice President Operations @ TEDxGrandCanyonUniversity Jan 2019 – Jan 2020 | Phoenix, Arizona - Streamlined 6 months of design work between two organizations after acquiring $5k+ in funding from a key sponsor. - Coordinated tasks of 3 creative directors and worked cross-functionally with a team of 50 in an agile environment. - Promoted from Marketing Director by increasing social media by 400% and securing attendance of 300+ guests. ### Marketing Director @ TEDxGrandCanyonUniversity Jan 2018 – Jan 2019 | Phoenix, Arizona Grew social media 400%, selling out attendance of 300+ guests for 2019 and 2020 with marketing plans - Ideated new processes and delegated roles during team meetings - Coordinated tabling schedules with GCU Clubs two months before event - Expanded online presence and responded to social media messages with emphasis on UX ### Marketing Team @ TEDxGrandCanyonUniversity Jan 2017 – Jan 2018 | Phoenix, Arizona, United States ### Executive Assistant @ Invest Southwest - Venture Madness Event Jan 2019 – Jan 2020 | Phoenix, Arizona, United States Worked remotely as first-hand support to Executive Director for live private event. - Performed tasks related to partner management, investor communication, event registration, and creation of event materials. - Employed customer-first approach to ensure investor and attendee satisfaction. Enhanced event efficiency through communications with 50+ presenters and investors, and 500 attendees - Consulted with Executive Director through weekly calls and monitored inbox continuously - Briefed stakeholders on progress through regular calls and emails - Resolved issues and provided updates with all parties up until and during event Rescued investor relationships by resolving conflicts between event stakeholders and guests - Fostered relationships through promotion of stakeholder satisfaction - Assumed responsibility as key point of contact for all communications - Fielded conflicts and concerns and followed up to make sure expectations were met or surpassed ### Marketing Communications Intern @ The Department PHX Jan 2019 – Jan 2019 | Phoenix, Arizona Area - Aided in the development of blog posts and social media content through a calendar-based marketing strategy - Performed receptionist duties and took initiative to lead sales conversations and follow up with potential tenants ## Education ### UI / UX Design Springboard ### Bachelor's degree in Marketing Grand Canyon University ## Contact & Social - LinkedIn: https://linkedin.com/in/ldeguzman --- Source: https://flows.cv/lanadeguzman JSON Resume: https://flows.cv/lanadeguzman/resume.json Last updated: 2026-03-31