Advised educational start-ups on business strategy, design, brand and the development of products, platforms and services. Clients included Yixue, a large Chinese K-12 AI based academic tutoring company, HISH, an entrepreneurship incubator, Chef Koochooloo, a K-5 STEM based learning company blending live in-school instruction with digital games, and Pip-Up, a Chinese parenting app and toy delivery service that personalizes experiences to a child's physical and mental development, while coaching parents on productive play.

Led design and assisted product strategy and management for a new cognitive therapeutic product line with early testing exceeding target engagement OKR's.

Involved directing research-driven game design, scientific design, market research, UX, cross-functional collaboration, user testing and technical advisement. Was recognized with outstanding performance awards and promoted, with my new product-line's features informing improvements of existing product.

Oversaw design of games and learning systems, and led behavioral analysis of play data. Directed multiple games teams and collaborated with leadership on production process improvements increasing cadence, data quality and boosting engagement. Also advised design of new wellness app, Lumosity Mind.

Led design and production of Agnitus' award winning adaptive game-based learning platform, its 60+ games, interactive stories and its underlying analytics. Included design of learning and wellness AI that tracked and fostered learning, positivity, curiosity and well-being through virtual social interactions and mentorship.

Led the design of top-grossing freemium Facebook games for established brands like STARZ: Spartacus and Lonely Planet.