# Lanni Zhou

> User Experience Designer at IBM

Location: Brooklyn, New York, United States
Profile: https://flows.cv/lanni

## Work Experience
### User Experience Designer @ IBM
Jan 2021 – Present

### User Experience Researcher @ PAAT Consulting
Jan 2019 – Jan 2019 | Shanghai City, China
-Designed and conducted qualitative research on user behaviors to improve customer service experience 
-Developed in-house service blueprint to increase cross department communication and work efficiency
-Analyzed competitive products and determined the strength and weakness of our product

### Digital Marketing In @ Universal Processing LLC
Jan 2018 – Jan 2018 | New York
-Designed and executed 5 marketing campaigns 
-Created social media contents, including posters, copies and videos, for clients based on data analysis 
-Assisted clients in developing and maintaining brand imagery

### Studio Intern @ Weber Shandwick
Jan 2016 – Jan 2016 | Shanghai City, China
- Launched an H5 Campaign and assisted client to add more than 200 followers to its Wechat official account 
- Analyzed the market data of H5’s campaign and submitted the final report to the client
- Participated in the preliminary planning of Marriott campaign


## Education
### Master's degree in Interactive Telecommunications
New York University

### Bachelor of Arts - BA in Double major in Journalism and Media Studies & Human Resource Management
Rutgers University

### Waubonsie Valley high school


## Contact & Social
- LinkedIn: https://linkedin.com/in/lannizhou
- Portfolio: https://lannizhou.com

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Source: https://flows.cv/lanni
JSON Resume: https://flows.cv/lanni/resume.json
Last updated: 2026-03-29