Designed consumer-facing mobile and web-based products for four Fortune 500 companies, specializing in e-commerce.

Collaborated with cross-functional teams to understand business goals, navigate technical constraints, and establish a design strategy.

Revamped the cart-to-checkout experience for an electronic company, creating responsive wireframes to optimize user flow and boost attachment conversion rates.

Led an eight-week initiative to design new landing, home, product, and blog pages along with a sitemap for a B2B website. Introduced intuitive layouts, interactive elements, and navigation enhancements to elevate user engagement.

Conducted in-depth user interviews with 15 participants and surveys to pinpoint friction in a complex internal process, synthesizing a large dataset into a detailed user journey map.

Led a team of three through the end-to-end process of designing the home application web experience, resulting in a 15% decrease in application drop-off rates and a 7% decrease in customer service tickets regarding application issues.

Developed user flows and low-fidelity wireframes, translating them into interactive high-fidelity prototypes.

Conducted usability tests on prototypes to reduce user confusion and address critical usability issues.

Pioneered implementation of the company-wide design system, introducing new components and meticulously cataloging branding, typography, and UI elements.

Communicated with stakeholders at Microsoft and Seattle Childrens to understand legal and technical restraints on new design.

Developed use cases of design to identify areas of improvement.

Leveraged Microsoft Team features to achieve design goals.

Collaborated with multiple designers to brainstorm wireframes of the new design.

Independently worked for a professor in the information school on research exploring how visual cues of news articles affect perceived credibility.

Gathered visual data on 100 news articles using Microsoft Excel and used photoshop to remove logos and advertisements from articles.

Recruited participants through Slack, proctored the study over Zoom, and conducted post-study interviews.