# Lara H.

> Founding Product Designer @ Onetera | Previously @ Deloitte Digital | UX Design, UX Research & Validation, Product Management

Location: San Francisco, California, United States
Profile: https://flows.cv/larah

Evidence over assumption. 

That is my design ethos - creating products that users love and that contribute to the success of businesses.

How do I do this?

🔎 comprehensive user research tailored to the problem at hand (i.e card sorting for navigation redesign, user interviews for generative research, diary studies to observe longitudinal user behavior)

👥 keeping all stakeholders in the loop from early discovery to UI handoff (i.e facilitating discovery workshops, design reviews, stakeholder interviews)

📝 effective design strategy through clear establishment of goals, deliverables, and success metrics 

💡 a space for things to get messy (sketches, brainstorming sessions, low-fidelity wireframes, rapid prototyping)

## Work Experience
### Founding Product Designer @ Onetera
Jan 2024 – Present | Los Angeles Metropolitan Area

### User Experience Designer Associate @ Deloitte Digital
Jan 2022 – Jan 2023 | Los Angeles County, California, United States
Designed consumer-facing mobile and web-based products for four Fortune 500 companies, specializing in e-commerce.
Collaborated with cross-functional teams to understand business goals, navigate technical constraints, and establish a design strategy.
Revamped the cart-to-checkout experience for an electronic company, creating responsive wireframes to optimize user flow and boost attachment conversion rates.
Led an eight-week initiative to design new landing, home, product, and blog pages along with a sitemap for a B2B website. Introduced intuitive layouts, interactive elements, and navigation enhancements to elevate user engagement.
Conducted in-depth user interviews with 15 participants and surveys to pinpoint friction in a complex internal process, synthesizing a large dataset into a detailed user journey map.

### User Experience Designer @ Home Partners of America
Jan 2021 – Jan 2021 | Chicago, Illinois, United States
Led a team of three through the end-to-end process of designing the home application web experience, resulting in a 15% decrease in application drop-off rates and a 7% decrease in customer service tickets regarding application issues.
Developed user flows and low-fidelity wireframes, translating them into interactive high-fidelity prototypes.
Conducted usability tests on prototypes to reduce user confusion and address critical usability issues.
Pioneered implementation of the company-wide design system, introducing new components and meticulously cataloging branding, typography, and UI elements.

### Research Assistant @ University of Washington
Jan 2021 – Jan 2021 | Seattle, Washington, United States
Communicated with stakeholders at Microsoft and Seattle Childrens to understand legal and technical restraints on new design.
Developed use cases of design to identify areas of improvement.
Leveraged Microsoft Team features to achieve design goals.
Collaborated with multiple designers to brainstorm wireframes of the new design.

### Research Assistant @ University of Washington
Jan 2020 – Jan 2020 | Greater Seattle Area
Independently worked for a professor in the information school on research exploring how visual cues of news articles affect perceived credibility. 
Gathered visual data on 100 news articles using Microsoft Excel and used photoshop to remove logos and advertisements from articles. 
Recruited participants through Slack, proctored the study over Zoom, and conducted post-study interviews.

### Research Assistant @ University of Washington
Jan 2019 – Jan 2020 | Greater Seattle Area
Assisted in a study that aims to understand ways to facilitate equal collaboration between older adults and designers in co-design sessions. 
Analyzed several research documents related to the topic of our research.
Participated in weekly meetings, researched different design activities, and helped structure the outline for design sessions.

### Research Assistant @ Seattle Children's
Jan 2018 – Jan 2019 | Greater Seattle Area
Assisted in research toward improving health outcomes for youth with type one diabetes using social media. Helped conduct literature reviews, cognitive interviews, and data anaylsis.


## Education
### Bachelor of Science - BS in Human Centered Design and Engineering
University of Washington

### Mercer Island High School


## Contact & Social
- LinkedIn: https://linkedin.com/in/larahattatoglu

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Source: https://flows.cv/larah
JSON Resume: https://flows.cv/larah/resume.json
Last updated: 2026-04-13