# Lara O. > Building AI-powered products through behavioral psychology, user-centered design, and rigorous experimentation. Location: Berkeley, California, United States Profile: https://flows.cv/larao ## Work Experience ### Director of Product, Engagement @ Bold Jan 2025 – Present | Los Angeles, California, United States Leading product strategy focused on personalization and content. Managing cross-functional teams including content, product, and data to build AI-powered behavioral products that drive long-term health habit formation. ### Senior Product Manager @ Bold Jan 2024 – Jan 2026 | Los Angeles, California, United States Led product strategy and experimentation for a dynamic healthy aging platform serving older adults through Medicare-covered fitness programs. Drove user growth and retention through user research, A/B testing, and cross-functional collaboration. Built adaptive UX features that increased engagement and established data-driven product development processes. ### Portfolio Lead @ Arcadia Science Jan 2023 – Jan 2024 | Berkeley, California, United States Directed the strategy for which translational areas Arcadia will explore. This includes doing due diligence for areas within therapeutics, building out our investor and business network, and ensuring the rest of the organization is coordinated and up-to-date on focus areas. Also initiated the Founder-in-Residence program and led Product Sprints with Discovery and Engineering. ### Consultant @ Arcadia Science Jan 2022 – Jan 2023 | Berkeley, California, United States Designed workshops for scientists around organizational culture, project management, entrepreneurship, and commercialization. Worked with founders and key stakeholders to determine key priorities and prototype different systems. ### Strategic Partnerships @ Yali Bio Jan 2022 – Jan 2023 | United States ### Lead, Food & Sustainability Program @ LEMO Foundation Jan 2022 – Jan 2022 | Redwood City, California, United States ### Consultant @ Nuts.com Jan 2021 – Jan 2022 | Remote Designed custom monthly trail mixes showcasing seasonal ingredients from the Nuts.com product line. Collaborate with Gifting, Procurement, Product, and Costing departments to produce a continuous stream of novel yet suitable mixes for their consumer base. ### Product Marketing @ Irrational Labs Jan 2021 – Jan 2022 | San Francisco Bay Area Created end-to-end original design of new marketing strategy. Curriculum and program development work to adapt the online Behavioral Science Design bootcamp to a live cohort model. Annual membership sales, marketing, and competitive positioning. ### Product Design Lead & Product Manager @ Curative Jan 2020 – Jan 2021 Helped scale up Covid-19 testing across the United States as a Product Manager and Head of the Design Team. I built and worked with a small team of user researchers, designers, and engineers to build software that powered three labs across the country, served more than 18 million patients with 21 million COVID-19 tests and 1.5 million vaccinations. My greatest accomplishment was product managing and incepting our patient-facing scheduler tool last fall when we really needed to get more people tested in the US. I wireframed, hired a designer to do mock ups, and worked with engineers to implement the project. After just a few weeks, the new scheduler increased overall conversion for appointment bookings by almost 20%. ### Tech Partnerships @ Indigo Jan 2019 – Jan 2019 | Greater Boston Area MBA internship with the Technology Partnerships team at Indigo Agriculture helping to support commercial launches by accessing the best-in-class, external technologies and products. Collaborate with R&D, Product Management, Commercial, and IRP teams. ### Business Designer @ IDEO Jan 2018 – Jan 2018 | Tokyo, Japan "Business designers take juicy, creative, human-centered innovation and make it succeed out there in the real world. We use strategy, analysis, and financial modeling as generative design tools, and help organizations turn their biggest, wildest ideas into businesses with long-term viability." ### Investment Associate and Program Lead @ Matter. Jan 2014 – Jan 2017 | San Francisco Bay Area Primary focus on running program and investment dealflow for the accelerator program in both San Francisco and New York City. Dealflow: Lead sourcing, selection of accelerator classes and seed investments, develop investment hypotheses for media-entrepreneurship landscape Program: Coaching, teaching, and practicing design thinking with the entrepreneurs and partners in the active cohort as well as larger portfolio; source and engage influential thought leaders and entrepreneurs for our growing mentor ecosystem Portfolio: Established reporting guidelines and regular rhythm to assess health of portfolio; created and currently maintain online community of entrepreneurs, partners, and mentors; Notable successes include: GoPop acquired by BuzzFeed in February 2015: http://bit.ly/2bFDSY7 The History Project raises $2M Seed Round: http://bit.ly/2bFEs87 Stringr raises $1.5M Seed Round: http://tcrn.ch/2bqKS9q Media: Thought leadership, design, and creative direction of visual storytelling; Previously led strategy and execution of media capture, creation, curation, and publishing schedule; Works include: Blog post: 300 pitches - http://bit.ly/300pitches Blog post: Millennial Matter Five - http://bit.ly/introducingmatterfive Video: Matter Five Demo Day - https://vimeo.com/148300638 Video: KQED x Matter - https://vimeo.com/100238314 ### Paralegal @ Impact Fund Jan 2011 – Jan 2013 | Berkeley, CA Lead paralegal with significant exposure to clients and senior co-counsel from multiple firms across the country. Supports attorneys in employment class action litigation, training programs, and outreach. Completed casework includes: Ellis v. Costco Wholesale Corp., Dukes v. Wal-Mart Stores, Inc., Williams v. City of Antioch, Artis v. John Deere Landscapes Managed database for intakes, interview assignments, process, and strategy for case with senior co-counsel Conducted 250+ intakes in 4 class action lawsuits Managed intake databases for 1 million clients Developed strategy for witness recruitment and declaration writing for class certification with lead counsel across multiple cases Conducted statistical analysis and data manipulation on 1200+ classmembers using Microsoft Excel Developed materials and coordinated program logistics for 300+ attendees at annual Class Action Conference Served as project manager for application process and selection, curriculum development, and on-site logistics for rigorous Class Action Training Institute ## Education ### BA in Human Biology Stanford University ### S.M. Integrated Design and Management Massachusetts Institute of Technology ### Master of Business Administration - MBA MIT Sloan School of Management ### High School in High School diploma Sacred Heart Preparatory School ## Contact & Social - LinkedIn: https://linkedin.com/in/laraortizluis - Website: http://www.LaraOL.smugmug.com - Website: http://www.pbmoustache.wordpress.com - Website: http://www.allof100.org --- Source: https://flows.cv/larao JSON Resume: https://flows.cv/larao/resume.json Last updated: 2026-04-08