Managed brand execution for boutique Santa Barbara lifestyle brand, ensuring consistency in voice, visual identity and customer experience across all channels. Collaborated cross-functionally to align creative output with business goals and sales opportunities.

Managed knowledge systems and strategic communications supporting Meta's UX Research, maintaining brand consistency and creative standards across the Global Research Operations organization.

• Built and maintained knowledge management systems and documentation for cross-functional global teams

• Optimized brand voice guidelines and visual identity standards for the UX Research organization

• Designed organizational logo and created template library for consistent brand execution

• Translated complex policies and insights into clear, persuasive narratives for leadership

• Audited and refined brand materials to ensure quality, accuracy and alignment across all communications

• Coordinated with vendors, legal and research leaders on messaging and creative direction

Provided fractional creative direction and brand strategy for tech, lifestyle and hospitality brands, helping them connect with target audiences through clear positioning and cohesive visual storytelling.

• Creative Strategy: Developed brand positioning and creative briefs that aligned business goals with customer needs

• Vendor Management: Managed agency and vendor workflows from concept through final approval, ensuring quality and consistency

• Brand Systems: Created frameworks and guidelines that enabled clients to maintain brand integrity across channels

• Storytelling: Elevated brand narratives through strategic content development and art direction

Led creative operations and content production for financial services firm, coordinating cross-functional teams and external vendors to deliver high-quality brand materials at scale.

• Creative Operations: Coordinated content production workflows across teams, identifying gaps and aligning prioritization with business objectives

• Vendor Direction: Directed external creative vendors, driving accountability for scope, timelines and deliverables

• Project Management: Monitored milestones and maintained consistent reporting cadence to keep stakeholders aligned

• Asset Management: Organized and maintained multi-format asset libraries, auditing and updating to ensure brand consistency

Founded and operated specialty food business, owning all aspects of brand development, creative production and business operations from concept through execution.

• Brand Development: Created brand identity, positioning and visual language from scratch

• Creative Direction: Led all creative production including social media, campaign planning and community building

• Operations: Managed end-to-end project execution, vendor relationships and business development

• Strategic Partnerships: Forged collaborations and wholesale partnerships that increased brand awareness and drove sales growth