# Larissa P. > Helping hospitality and lifestyle brands build creative systems that scale | Brand Strategy & Creative Operations Location: San Francisco, California, United States Profile: https://flows.cv/larissap I bridge creative vision and operational execution - helping hospitality, lifestyle and DTC brands build the systems that make beautiful, consistent brand experiences possible at scale. Over 9 years, I've managed complex creative operations for companies like Meta and AssetMark, where I translated strategy into action: Coordinating cross-functional teams, directing external vendors, building asset libraries and creating the frameworks that keep brands cohesive as they grow. My background spans brand strategy, content production, creative brief development, vendor management and workflow optimization. I studied fine art at Central Saint Martins in London and bring an international perspective to California's hospitality and lifestyle landscape. What I'm good at: • Creating brand systems and creative operations frameworks • Managing creative workflows and vendor relationships • Building asset libraries and documentation that teams actually use • Art directing campaigns and content for brand consistency • Implementing processes that eliminate creative bottlenecks What I'm looking for: Contract or fractional creative operations roles where I can bring strategic clarity and operational rigor to growing brands. Based in the San Francisco Bay Area and Santa Barbara. If you're scaling a brand and need someone who understands both the creative vision and how to operationalize it, let's talk. ## Work Experience ### Brand Marketing Lead @ Nord + Söder Jan 2025 – Jan 2025 | Santa Barbara, CA Managed brand execution for boutique Santa Barbara lifestyle brand, ensuring consistency in voice, visual identity and customer experience across all channels. Collaborated cross-functionally to align creative output with business goals and sales opportunities. ### Research Project Manager, Knowledge Management & Communications @ Meta Jan 2022 – Jan 2024 | San Francisco Bay Area Managed knowledge systems and strategic communications supporting Meta's UX Research, maintaining brand consistency and creative standards across the Global Research Operations organization. • Built and maintained knowledge management systems and documentation for cross-functional global teams • Optimized brand voice guidelines and visual identity standards for the UX Research organization • Designed organizational logo and created template library for consistent brand execution • Translated complex policies and insights into clear, persuasive narratives for leadership • Audited and refined brand materials to ensure quality, accuracy and alignment across all communications • Coordinated with vendors, legal and research leaders on messaging and creative direction ### Creative & Brand Strategist @ Larissa Presniakov Creative Jan 2016 – Jan 2022 Provided fractional creative direction and brand strategy for tech, lifestyle and hospitality brands, helping them connect with target audiences through clear positioning and cohesive visual storytelling. • Creative Strategy: Developed brand positioning and creative briefs that aligned business goals with customer needs • Vendor Management: Managed agency and vendor workflows from concept through final approval, ensuring quality and consistency • Brand Systems: Created frameworks and guidelines that enabled clients to maintain brand integrity across channels • Storytelling: Elevated brand narratives through strategic content development and art direction ### Design & Content Program Manager @ AssetMark Jan 2017 – Jan 2020 | San Francisco Bay Area Led creative operations and content production for financial services firm, coordinating cross-functional teams and external vendors to deliver high-quality brand materials at scale. • Creative Operations: Coordinated content production workflows across teams, identifying gaps and aligning prioritization with business objectives • Vendor Direction: Directed external creative vendors, driving accountability for scope, timelines and deliverables • Project Management: Monitored milestones and maintained consistent reporting cadence to keep stakeholders aligned • Asset Management: Organized and maintained multi-format asset libraries, auditing and updating to ensure brand consistency ### Owner/Creative Director @ Pretzel Guild Jan 2015 – Jan 2017 | California Founded and operated specialty food business, owning all aspects of brand development, creative production and business operations from concept through execution. • Brand Development: Created brand identity, positioning and visual language from scratch • Creative Direction: Led all creative production including social media, campaign planning and community building • Operations: Managed end-to-end project execution, vendor relationships and business development • Strategic Partnerships: Forged collaborations and wholesale partnerships that increased brand awareness and drove sales growth ### Design Manager @ HD Buttercup Jan 2014 – Jan 2015 | Los Angeles, California Led brand execution and creative operations for high-end furniture and design retailer across California, ensuring consistent brand expression across all customer touchpoints. • Creative Operations: Oversaw brand identity execution across digital, print, photography and environmental marketing channels • Cross-Functional Collaboration: Partnered with merchandising, retail and leadership teams to align content production with business strategy • Team & Vendor Management: Directed internal designers and external production vendors for high-visibility campaigns statewide • Quality Control: Maintained brand standards and design excellence across all marketing materials ### Communications Manager @ Consultants International Group Jan 2013 – Jan 2014 | Washington, DC Developed strategic communications and thought leadership content for international consulting firm serving international organizations and corporate clients. • Content Strategy: Authored white papers and executive summaries for C-suite leadership and global client base • Translation & Clarity: Specialized in transforming technical, policy-heavy content into accessible, actionable narratives • Stakeholder Management: Managed communications across government agencies and international clients, maintaining brand voice and message consistency ### Interiors & Events Designer @ Larissa Presniakov Creative Jan 2010 – Jan 2013 | Washington, DC ### Marketing Communications Lead @ Artomatic Jan 2008 – Jan 2009 | Washington, DC ### Store Operations Project Specialist @ RH Jan 2005 – Jan 2007 | Corte Madera, California ## Education ### Postgraduate Degree Fine Art Central Saint Martins, University of The Arts London ### Photography & Printmaking Dominican University of California ### Study abroad Florence in Italy Istituto Lorenzo de'​ Medici ### Study abroad Venice in Italy Istituto Venezia ## Contact & Social - LinkedIn: https://linkedin.com/in/larissapres --- Source: https://flows.cv/larissap JSON Resume: https://flows.cv/larissap/resume.json Last updated: 2026-04-13