# Larry Perera > VP, Content Design Lead/Strategist @ Wells Fargo Location: New York, New York, United States Profile: https://flows.cv/larry Extensive digital product and XD experience at major Fortune 500 corporations including Wells Fargo, Charles Schwab and Northwestern Mutual. Digital creative and interactive experience at internationally-renowned agencies including Droga5, BBDO, Publicis, Ogilvy and Razorfish. Brands include GE, FedEx, HBO, Citibank and AT&T. Formally educated in strategy, creative concepting, user experience and advertising. Specialized experience in products for finance, wealth management, investing, cryptocurrency, business loans, consumer loans, life insurance, navigation, mapping and accessibility. ## Work Experience ### VP, Lead Content Strategist (Experience Design Strategy, Product Strategy, Content Design) @ Wells Fargo Jan 2024 – Present | New York, New York, United States (Wells Fargo Corporate.) Content strategy lead for digital experiences and services across mobile and web platforms. Consumer lending, Small business lending, business credit cards, cryptocurrency initiatives and more. ### Manager, Experience Design (Strategy) @ Charles Schwab Jan 2022 – Jan 2024 | Greater New York City Area (Charles Schwab Corporate.) High-level strategic planning and architecture of digital experiences and services across mobile and web platforms. High-net-Worth Wealth Advisory, Cost Basis, Stock Alerts and more. ### Senior UX Content Strategist (Content Designer) @ Charles Schwab Jan 2021 – Jan 2022 | Greater New York City Area ### Experience and Service Design Generalist (Product Management, UX Strategy, Content Strategy) @ Northwestern Mutual Jan 2020 – Jan 2021 | New York, New York, United States (Northwestern Mutual Corporate.) High-level strategy and creation of digital experiences and services. Retirement Planning User Experience, Digital Claims User Experience. ### Product and User Experience Strategy Consultant @ Various ⋅ Dollaride Ride Share, Wine Enthusiast Magazine + more Jan 2019 – Jan 2020 | Greater New York City Area Product and experience design generalist (product management, design thinking, conceptualization, research, synthesis, insights, UX, problem statements, service design, feature ideation, heuristic evaluations, information architecture, content strategy, wireframing, prototyping, user testing). Clients include Dollaride (transit startup), Wine Enthusiast Magazine. ### Freelance Creative Director, Strategist @ Various ⋅ Droga5, RAPP, Red Fuse + more Jan 2016 – Jan 2019 | Greater New York City Area Agencies include Droga5, Hero Collective, Red Fuse, RAPP. Clients include AmFam Insurance, BMW, Capital One, Colgate, Georgia-Pacific, Owens Corning, SAP, Spectrum. ### Senior Creative @ Publicis Jan 2012 – Jan 2016 | New York, New York Clients include Citibank, Citi Bike, New York Mets, Tri-Honda. ### Creative @ Publicis Jan 2011 – Jan 2012 | New York, New York ### Freelance Creative @ Various ⋅ BBDO, J. Walter Thompson, Ogilvy + more Jan 2006 – Jan 2011 | Greater New York City Area Agencies include BBDO, Deutsch, Digitas, J. Walter Thompson, Ogilvy & Mather, Razorfish, Rosetta, Wunderman. Clients include AT&T, Cadbury Adams, Capital One, Chevron, GE, Investools, Microsoft Office, Monster.com, Nationwide Insurance, Sallie Mae, Starbucks, TD Ameritrade, Unilever. ### Creative @ Atmosphere BBDO Jan 2002 – Jan 2006 | New York, New York Clients include FedEx, Doritos, Lay’s, HBO Video (Curb Your Enthusiasm, The Sopranos, Entourage), Snickers, AOL, AT&T, Cingular, Red Stripe, GE, NFL, PeopleSoft, Target. ### Creative, Interactive & Digital User Experience @ Atmosphere BBDO Jan 2002 – Jan 2002 | New York, New York Clients include Cingular, Doritos, New York Stock Exchange, PeopleSoft. ### Freelance Creative @ Various • Jordan McGrath Case & Partners, Nethod Euro RSCG, Zentropy Partners, US New Media + more Jan 2001 – Jan 2002 | Greater New York City Area Brands and clients include Canon, Tums, Rogaine, Bounty, GlaxoSmithKline, Pfizer, Sirius Satellite Radio. ### Digital Production (Web, Publishing, Photography) @ Various • Ad-vantagenet/GravityFree, Dickinson Studios, Chris Gammon Design, BGD Associates + more Jan 1996 – Jan 2001 Clients include Boar’s Head Brand, Ritz-Carlton. ## Education ### Graduate • UXD Immersive in UX Design, Product Management, Content Strategy, Research, Information Architecture, Human-Computer Interaction General Assembly ### Continuing Education in Advertising School of Visual Arts ### Creative Strategy / Account Planning Miami Ad School ### Creative in Planning, Branding Adhouse Advertising School ### Advertising 101 The Ad School ### Creative Writing Magnet Theater ## Contact & Social - LinkedIn: https://linkedin.com/in/larryperera - Website: https://larryperera.com --- Source: https://flows.cv/larry JSON Resume: https://flows.cv/larry/resume.json Last updated: 2026-02-23