Transitioned to advisor in Aug '25. Advise company leadership on product positioning, GTM strategy, and customer messaging.

• Built and led the marketing function, owning product positioning, messaging, and GTM strategy

• Defined ICPs and core narratives through competitive, market, and user research, directly influencing product roadmap priorities and launch sequencing

• Partnered with leadership to align positioning, launches, and growth bets across acquisition, activation, and partnerships

• Built and led Ramp's release marketing program across all product verticals, shaping strategic narratives for 300+ products through GTM campaigns and driving +X% in product adoption

• Scaled Ramp's release channel strategy by 5x, contributing to $XXM in closed-won revenue by prioritizing webinars, video content, and expanded sales enablement

• Led segmentation and channel testing to expand top-of-funnel engagement by 20% and influence $XXM in SQL

• Owned positioning and GTM strategy for Ramp's pricing launch, accelerating up-market expansion and driving 237% of end-of-year subscription targets

• Conducted customer & market research to refine buyer personas and inform product positioning

• Created a standardized launch and release framework adopted company-wide to ensure consistent execution and successful product adoption

• Owned product positioning and GTM strategy, contributing to reduced driver cost per order

• Led journey mapping to identify friction points and improve adoption, engagement, & retention

• Partnered cross-functionally to launch features: payments, in-app chat, scheduling tools, and more

• Led GTM strategy for consumer-facing real estate products, partnering with product and operations to launch features including self-tours and start an offer

• Defined and tested value propositions and in-funnel re-engagement strategies that increased attach rates and reduced time-to-transact for high-consideration purchases

• Led multi-channel lifecycle marketing to drive adoption of new product features

• Built and optimized automated marketing programs that increased activation rates by 5% and generated $29M in incremental gross bookings

• Partnered with stakeholders to identify behavioral insights and improve conversion and retention