# Laura H. Clugston

> Product Marketing

Profile: https://flows.cv/laura

Experienced Product Marketing professional with a track record of launching successful products at high-growth companies including Ramp, Zillow, and Uber.

## Work Experience
### Advisor @ Julius
Jan 2025 – Invalid Date | San Francisco, CA
Transitioned to advisor in Aug '25. Advise company leadership on product positioning, GTM strategy, and customer messaging.

### Head of Marketing @ Julius
Jan 2025 – Jan 2025 | San Francisco, CA
• Built and led the marketing function, owning product positioning, messaging, and GTM strategy
• Defined ICPs and core narratives through competitive, market, and user research, directly influencing product roadmap priorities and launch sequencing
• Partnered with leadership to align positioning, launches, and growth bets across acquisition, activation, and partnerships

### Product Marketing, Launch and Release @ Ramp
Jan 2022 – Invalid Date | San Francisco, CA
• Built and led Ramp's release marketing program across all product verticals, shaping strategic narratives for 300+ products through GTM campaigns and driving +X% in product adoption
• Scaled Ramp's release channel strategy by 5x, contributing to $XXM in closed-won revenue by prioritizing webinars, video content, and expanded sales enablement
• Led segmentation and channel testing to expand top-of-funnel engagement by 20% and influence $XXM in SQL
• Owned positioning and GTM strategy for Ramp's pricing launch, accelerating up-market expansion and driving 237% of end-of-year subscription targets
• Conducted customer & market research to refine buyer personas and inform product positioning
• Created a standardized launch and release framework adopted company-wide to ensure consistent execution and successful product adoption

### Product Marketing Team Lead, Driver @ Gopuff
Jan 2022 – Jan 2022 | San Francisco, CA
• Owned product positioning and GTM strategy, contributing to reduced driver cost per order
• Led journey mapping to identify friction points and improve adoption, engagement, & retention
• Partnered cross-functionally to launch features: payments, in-app chat, scheduling tools, and more

### Product Marketing Manager, Zillow Offers Resale @ Zillow
Jan 2020 – Jan 2022 | San Francisco, CA
• Led GTM strategy for consumer-facing real estate products, partnering with product and operations to launch features including self-tours and start an offer
• Defined and tested value propositions and in-funnel re-engagement strategies that increased attach rates and reduced time-to-transact for high-consideration purchases

### CRM Marketing Manager, US & CAN @ Uber Technologies, Inc.
Jan 2016 – Jan 2019 | San Francisco, CA
• Led multi-channel lifecycle marketing to drive adoption of new product features
• Built and optimized automated marketing programs that increased activation rates by 5% and generated $29M in incremental gross bookings
• Partnered with stakeholders to identify behavioral insights and improve conversion and retention


## Education
### Bachelor of Arts
University of California, Los Angeles
Los Ángeles, CA


## Contact & Social
- Phone: tel:+18473720220
- Email: mailto:laurahclugston@gmail.com

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Source: https://flows.cv/laura
JSON Resume: https://flows.cv/laura/resume.json
Last updated: 2026-02-23