# Laura F.

> Product Marketing at Catchmaster

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/lauraf

I'm passionate about bringing products to market and driving growth through strategic merchandising, product marketing, and go-to-market (GTM) strategies. With a strong foundation in e-commerce, CPG product development, and digital merchandising, I specialize in translating customer insights and market trends into actionable strategies that maximize revenue and brand impact.

I have a proven track record of launching and optimizing products for both DTC and retail channels, leveraging data-driven decision-making to align product positioning, pricing, and promotions with business objectives. 

Always looking for innovative ways to bridge the gap between product, marketing, and consumer demand to create seamless, high-performing shopping experiences. Let’s connect!

## Work Experience
### Senior Product Marketing Manager @ Catchmaster - AP&G Co., Inc.
Jan 2025 – Present

### Product Marketing Manager @ Catchmaster - AP&G Co., Inc.
Jan 2024 – Jan 2025

### Merchandising and Marketing Manager @ Crowd Cow
Jan 2022 – Jan 2023

### Category Manager: Sweets, Snacks and Gifting @ Nuts.com
Jan 2019 – Jan 2021
Oversaw commercial plans for each category, overseeing more than 1,500 SKUs across product lines and generating over $40M in revenue yearly

Fully responsible for gifting category P&L; Grew the category by 48% YoY by directing product development and merchandising strategies

Analyzed e-comm/on-site data to identify business opportunities in-season and make quick
decisions. Worked with cross-functional teams to react quickly to customer needs.

### Lead Merchandising Manager @ BARK
Jan 2017 – Jan 2019 | Greater New York City Area
Lead Merchandising Manager, Subscription (BarkBox + Super Chewer)

Directed product development of 20+ new SKUs (in hard, soft and edible goods) across 3 product categories each month to fulfill over 25+ unique box assortments, a total over 500,000 boxes

Decreased product costs by 14.5% over a 1.5 year period.   Launched private label treats, decreasing costs by 40% and increasing product scores by 5%

Developed and lead product development SOPs.  Worked with cross-functional teams and vendors to keep product plans within cost, and on track.

### Associate Merchant @ BARK
Jan 2016 – Jan 2017 | New York, New York


## Education
### Home Products Development in BAS, Product Development and Marketing
Fashion Institute of Technology

### Illustration in AAS, Home Products Development
Fashion Institute of Technology


## Contact & Social
- LinkedIn: https://linkedin.com/in/lfoster28

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Source: https://flows.cv/lauraf
JSON Resume: https://flows.cv/lauraf/resume.json
Last updated: 2026-03-29