# Laura Keller > Design Systems @ SXM/Pandora Location: San Francisco Bay Area, United States Profile: https://flows.cv/laurakeller ## Work Experience ### Staff Product Designer @ SiriusXM Jan 2021 – Present | Oakland, California, United States Building a themable design system to span SiriusXM's portfolio of products. ### Senior Product Designer @ Pandora Jan 2020 – Jan 2021 | Oakland, California, United States ### Developer & Designer, Ad Content @ Pandora Jan 2016 – Jan 2020 | Oakland, California Pandora's Ad Creative department is a unique place to work. We act as an internal ad agency, designing display and interactive ad campaigns for major companies (such as McDonalds, Nature Valley, Qantas, and many more) for use within our suite of ad products (mobile/web/tablet). My specific role is the design and development of interactive ad products for mobile using the Adobe Creative Suite and HTML5/JS/CSS3. A typical project begins with a presale design mock of the product userflow, used by sellers for a pitch. When the pitch sells through, I take any feedback and revise the presale mock, which is then externally approved by the client. From there I build and test the ad in-app and send it out for trafficking. Some notable projects: McDonalds' "Rolo Roundup": A campaign to generate awareness for the Rolo McFlurry. This was a Sponsored Listening ad product, where a user would interact for 15 seconds to unlock an hour of uninterrupted listening. The game prompted listeners to shoot Rolos into a McFlurry using the phone's gyroscope to tilt and aim, swiping or tapping to shoot. Nevada Tourism Bureau 360 Viewer: Built using Three.js (WebGL), I made a 360 photo/video viewer for mobile where the listener would tilt their phone around a photosphere of a landscape with animated hotspots. The listener could tap the hotspots to learn more, link out to specific content, or dismiss the hotspot to continue viewing. Similar to the Rolo Roundup this ran as a Sponsored Listening campaign. ### Digital Designer for Sales Marketing @ Pandora Jan 2015 – Jan 2016 | San Francisco Bay Area -Create animated motion graphics for events and social platforms. -Develop and animate ad product demo videos. -Update and maintain pandoraforbrands.com with mock album art thumbnails and blog design. ### Motion Graphics Designer and Developer @ Freshwater Digital Media Partners Jan 2013 – Jan 2015 | Greater Grand Rapids, Michigan Area Working within the realm of digital signage, I create 2D/3D motion graphics content for ads, kiosks, large format screens, real-time updating HTML5 templates, and menuboards. My time is split evenly between creative design and javascript development. Each project passes through an extensive creative process from preproduction boards to client review and is optimized to be best viewed on the display-type requested (eg. video walls, kiosks, standard screen outputs). ### Motion Graphics Designer @ Self Employed Jan 2012 – Jan 2013 Freelance designing in motion graphics and illustration. ### Adjunct Professor @ Ramapo College of New Jersey Jan 2011 – Jan 2012 | Mahwah, NJ Taught two sections of Intro to Graphic Design focusing on logo and creative development within Adobe Illustrator. ### Instructor @ iD Tech Camps Jan 2011 – Jan 2012 Taught two classes for game modding for Half Life (Source Engine) and Starcraft II. ### Intern @ Perception New York Jan 2009 – Jan 2010 Helped with projects in motion graphics and 3D. ## Education ### Arts in MFA Computer Art (3D Animation) School of Visual Arts Jan 2009 – Jan 2011 ### BA in Communications; Digital Filmmaking Ramapo College of New Jersey Jan 2004 – Jan 2009 ## Contact & Social - LinkedIn: https://linkedin.com/in/laurajanekeller --- Source: https://flows.cv/laurakeller JSON Resume: https://flows.cv/laurakeller/resume.json Last updated: 2026-03-30