# Laura Ledesna

> Senior Product Designer | AI-Powered UX/UI | Generative AI | Scalable Systems & Research Automation

Location: New York, New York, United States
Profile: https://flows.cv/lauraledesna

🤖 I design scalable UX/UI systems with AI and Generative AI.
⚡ Knowledge of ML, AI and Generative AI systems and capabilities.
🎙️ Experience working with multimodal Generative AI platforms.

🌝 From health to fintech, I build products people trust.

## Work Experience
### Senior Product Designer @ Boost Payment Solutions
Jan 2025 – Present | New York City Metropolitan Area
-Designed complex financial workflows involving identity verification, account management, payment decisioning, audit states, and compliance-bound flows.
-Built a design system from scratch, defining tokens, patterns, and scalable components across multiple teams and platforms.
-Collaborated closely with engineering, PMs, and data teams to align UX with system logic, constraints, and regulatory guardrails.
-Created artifacts such as blueprints, logic diagrams, multi-step journey flows, and prototypes to support decision-making and cross-functional clarity.
-Simplified complex, data-heavy experiences to reduce cognitive load and improve trust for both internal users and external clients.

### User Experience Consultant @ Advision Development
Jan 2025 – Jan 2025 | New York City Metropolitan Area
-Created net-new design system components to support complex data workflows, multi-role access, and advanced filtering/interactions.
-Worked with cross-functional partners, many new to design to establish shared workflows, align goals, and build design maturity.
-Translated ambiguous technical requirements into clear user journeys, interaction models, and high-fidelity prototypes for internal-facing tools.
-Mapped data pipelines and constraints to inform UX decisions and ensure accuracy, clarity, and trust in high-stakes flows.

### Senior Product Designer @ Unknown
Jan 2024 – Jan 2025 | New York, United States
-Built NUVUN, an AI-powered research assistant that synthesizes insights, supports decision-making, and accelerates ideation for teams working in healthcare, finance, and operations.
-Designed AI-assisted workflows such as conversational guidance, personalized dashboards, and prediction-driven UX.
-Developed structured prototypes that represented system states, conditional logic, and cross-surface patterns.
-Developed modular component systems and logic-based prototypes in Figma and Cursor to test reusable, data-driven UX frameworks.

### Senior UX Designer @ Endava
Jan 2023 – Jan 2023 | Bogotá, Distrito Capital, Colombia
-Acted as a strategic design consultant across multiple enterprise projects, defining vision and aligning UX strategy with business goals.
-Partnered with product leadership to prioritize roadmaps, using A/B testing and validation frameworks to drive evidence-based decisions and optimized user experiences for subscriptions or conversions.
-Established design ops practices that scaled consistency, improved cross-team collaboration, and accelerated delivery.

### Senior UX Designer @ Endava
Jan 2021 – Jan 2023 | Bogotá, Distrito Capital, Colombia
Clients included MedBridge, Boost, and public-sector digital infrastructure.
-Designed internal tools and workflows for complex authentication, data entry, and multi-role systems with strict compliance requirements.
-Created reusable frameworks, documentation, and components to unify patterns across teams and accelerate design and engineering velocity.
-Supported teams unfamiliar with design by facilitating workshops, framing problems, and defining structure in ambiguous spaces.

### Senior UX Designer @ Department of Education & Technology
Jan 2018 – Jan 2021 | Bogotá D.C., Colombia
-Redesigned digital services used by millions of families during the pandemic, prioritizing accessibility, clarity, and emotional support for parents and educators under stress.
-Improved navigation and data structure for high-volume platforms supporting remote learning, scheduling, and resource access.
-Conducted foundational research across rural and urban regions to understand cultural, technological, and emotional barriers to access.

### Professor @ Fundación Universitaria del Area Andina
Jan 2018 – Jan 2018 | Bogotá D.C., Colombia
Mentored undergraduate Graphic Design students, providing guidance that strengthened their core visual foundations and supported their overall design development.

### Professor @ Universidad Jorge Tadeo Lozano
Jan 2016 – Jan 2017 | Bogotá D.C., Colombia
Provided foundational design education to Graphic Design and Plastic Arts students, teaching core visual principles in Introduction to Visual Communication and Creation.


## Education
### Bachelor's degree in Arts, Management of cultural resources and politics analysis
Universidad Jorge Tadeo Lozano

### Specialist in Management of Design
Universidad Jorge Tadeo Lozano

### Bachelor's degree in Graphic Design
Universidad Jorge Tadeo Lozano


## Contact & Social
- LinkedIn: https://linkedin.com/in/iamlauraledesna
- Website: https://lauraledesna.io

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Source: https://flows.cv/lauraledesna
JSON Resume: https://flows.cv/lauraledesna/resume.json
Last updated: 2026-02-23