In-car AI experience

Client: Top global automaker

Project:

• Redesigning large-scale consumer-facing Build & Price tool.

• Upgrading user experience of Search New Inventory tool.

UX activities:

• Utilized data as well as user behavior research results to inform strategic product decisions.

• Delivered comprehensive UX design for projects by applying customer-centered practices while achieving business goals, for multiple devices including desktop and mobile.

• Ensured WCAG 2.1 AA accessibility compliance.

• Communicated design concepts efficiently using a storytelling approach with diverse teams and clients.

Frontline Tools and Enablement Team

• Designed solutions that enhanced service efficiency in sales case management by improving case fulfillment usability, which resulted in increased user satisfaction and shorter completion times.

Delivered innovative hi-fi wireframes and UI supported by research and testing insights.

• Facilitated alignment workshops and collaborated closely with stakeholders, POs, PMs, BAs, and developers for balanced

strategic decision-making in an agile environment.

• Maintained design system.

• Mentored and onboarded junior designers.

Major client industries: Biotech, EV Fleet Management, Automotive, Insurance, Public Transportation, Hospitality, etc.

Product type:

Consumer-facing: Marketing Website, CMS Platform Tool, E-Commerce

B2B: SaaS Platform, Web App

Internal team: Wireframe Design System

UX activities:

• Conducted UX design activities for clients in various fields by applying

human centered design principles.

• Interpreted data, reports, and all materials available to understand

clients’ business and customer behavior.

• Communicated efficiently with domestic and international

cross-functional team members and clients.

In my after-five, I design websites and mobile apps for startups, local businesses, and professionals, which help them tell their stories and achieve their business goals.

(Ongoing since August 2019 for 4.5 years, adjusted end date on LinkedIn profile for lower placement on the page.)