# Laura Li

> Sr. Product Designer | UX Designer

Location: San Francisco, California, United States
Profile: https://flows.cv/laurali

## Work Experience
### Sr. UX UI Designer, AI Product @ Mercedes-Benz Research & Development North America, Inc.
Jan 2024 – Present | San Jose, California, United States
In-car AI experience

### UX Designer @ Nurun
Jan 2023 – Jan 2024 | San Francisco Bay Area
Client: Top global automaker

Project: 
-Redesigning large-scale consumer-facing Build & Price tool.
-Upgrading user experience of Search New Inventory tool.

UX activities:
- Utilized data as well as user behavior research results to inform strategic product decisions.
- Delivered comprehensive UX design for projects by applying customer-centered practices while achieving business goals, for multiple devices including desktop and mobile.
- Ensured WCAG 2.1 AA accessibility compliance.
- Communicated design concepts efficiently using a storytelling approach with diverse teams and clients.

### Product Designer @ CIBC
Jan 2021 – Jan 2022 | Toronto, Ontario, Canada
Frontline Tools and Enablement Team
- Designed solutions that enhanced service efficiency in sales case management by improving case fulfillment usability, which resulted in increased user satisfaction and shorter completion times.
Delivered innovative hi-fi wireframes and UI supported by research and testing insights.
- Facilitated alignment workshops and collaborated closely with stakeholders, POs, PMs, BAs, and developers for balanced
strategic decision-making in an agile environment.
- Maintained design system.
- Mentored and onboarded junior designers.

### UX Designer @ Publicis Groupe
Jan 2019 – Jan 2021 | Toronto, Ontario, Canada
Major client industries: Biotech, EV Fleet Management, Automotive, Insurance, Public Transportation, Hospitality, etc.

Product type:
Consumer-facing: Marketing Website, CMS Platform Tool, E-Commerce
B2B: SaaS Platform, Web App
Internal team: Wireframe Design System

UX activities:
- Conducted UX design activities for clients in various fields by applying
human centered design principles.
- Interpreted data, reports, and all materials available to understand
clients’ business and customer behavior.
- Communicated efficiently with domestic and international
cross-functional team members and clients.

### Freelance Product Designer @ Unknown
Jan 2019 – Jan 2021
In my after-five, I design websites and mobile apps for startups, local businesses, and professionals, which help them tell their stories and achieve their business goals. 

(Ongoing since August 2019 for 4.5 years, adjusted end date on LinkedIn profile for lower placement on the page.)

### Technical Recruiter @ VTRAC Consulting Corporation
Jan 2018 – Jan 2019 | Toronto, Canada Area
This is how I discovered UX Design - by hiring UX Designers!


## Education
### Master of Design in Interaction Design (MDes)
California College of the Arts

### Bachelor’s Degree in Business Administration and Management (BBA)
University of Toronto


## Contact & Social
- LinkedIn: https://linkedin.com/in/laurafangxinli
- Portfolio: https://www.laurainteractiondesign.com

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Source: https://flows.cv/laurali
JSON Resume: https://flows.cv/laurali/resume.json
Last updated: 2026-04-13