Leading UX for Smartsheet’s product-led growth and end-to-end onboarding journey, focused on accelerating first-time user engagement through AI-powered guidance and adaptive workflows.

• Shaping the AI onboarding agent to help new users instantly connect their data and realize value faster.

• Partnering with product, data, and marketing to increase activation and trial-to-paid conversion.

• Redefining the first-time user experience to reduce setup friction and boost time-to-value.

• Driving a PLG strategy that links UX decisions to measurable growth and revenue impact.

Led UX for growth, onboarding, and identity transformation, shaping how millions of merchants and consumers began, subscribed, and transacted within PayPal’s ecosystem. Drove initiatives that connected conversion, trust, and usability into a unified growth strategy — scaling adoption, retention, and new revenue streams globally.

• Launched Fastlane (0→1) — frictionless new checkout that converts around 50% higher than other guest methods.

• Redesigned PayPal growth onboarding to unify merchant setup and accelerate first-time conversion.

• Relaunched Subscription designs, modernizing setup and management for 1.3K merchants, and 380K subscribers.

• Introduced a new Passkey framework, simplifying a secure, password-free login across App, web and checkout surfaces.

Product designer inside CA Technologies Accelerator Incubator. Responsible for end to end product design & leadership for startup products. Responsibilities include:

• Lean UX leadership

• Persona Research and Documentation

• Design & Usability for Apps

• Developing and supporting a Material Design framework

• Developing conversational interface for Chatbots

• Collaboration with marketing on acquisition and retention

• Leading beta launches, pilots, and user testing activities (including research, analysis & user journeys)

• Product leadership, including developing epic & feature backlog for the product roadmap

Tools: Lean UX, Lean Startup, Sketch, Google Material Design Framework, InVision, UXPin, BotSociety, Firebase, Journey Mapping, Chatbot Conversational Design, Human-Centered Machine Learning.

• Designing engaging user experiences for Enterprise Sass

• Working across an organization to build strong partnerships with UX

• Working in a product and engineering (agile) environment

• User-centered design thinking methodologies and rapid iterative prototyping ( Design Sprints & Lean UX )

• Analysis of workflow and associated business rules to identify potential inefficiencies

• Scenario-based storyboarding and logic flow diagraming

• Visual design direction, modernizing and adhering to brand values

• UAT and Usability testing

• Proven track-record for shipping high-quality experiences

Tools: Sass, Omnigraffle, Illustrator, Sketch, Photoshop, Invision, GV Design Sprints, Card Sorting, User Personas, UAT Testing, Storyboarding

• Direct project teams to define digital strategies, outline engagement structure and deliverables

• Manage relationships and interactions with outside vendors and freelancers

• Contribute to the development and expansion of IDT911’s digital presence, including corporate websites, microsites/landing pages, emails and other dynamic resources as required