Embedded in Hardware Design team to drive and deliver on design work streams such as Design Photography, Made By Google events, Milan Design Week exhibitions, and Sustainability initiatives. Premier projects: Shaped by Water 2023, Making Sense of Color 2024, and the Fuorisalone award-winning Making The Invisible Visible 2025. Hands-on contribution and 360° management across a wide range of responsibilities.

Leading brand-building initiatives for entrepreneurs, start-ups, mid-size to large companies, and global businesses working on products and services across sectors ranging from Tech Hardware, Science, Education, Health + Wellness, Food, Apparel + Accessories, and Purpose-driven Strategy + Design.

Guiding business design and brand experience creation, advancing product design and development, informing communication and marketing strategies, supporting fund raising, and fostering brand stewardship through organizational excellence.

Consulting, Strategy + Creative – Notable Engagements:

The Kavli Foundation – Sharpened strategic clarity and evolved visual identity to drive creation of the more relevant and modern external expression evidenced in their new website that launched March 2021. https://kavlifoundation.org

WILLOW Wearable Breast Pump – Led early-stage, ground-up branding initiative for disruptive consumer health device startup to bring new brand to life across all customer touch points, including companion app that monitors milk volume in real-time. Delivered comprehensive brand style guide and design work for critical pilot program, initial retailer presentations and premiere launch at CES. https://www.engadget.com/2017/01/05/willows-smart-breast-pump-hands-on/

Embedded in Hardware Design team to work cross-organizationally on future opportunity exploration, and drive and deliver on various design work streams. Premier project: 2019 Milan Design Week exhibition, A Space For Being cited by 50+ top media outlets as the must-see exhibit with game-changing experience.

Note: Business' current expression is no longer a reflection of the successful work cited below. To see those accomplishments, please contact me.

At critical turning-point for business, built Brand function and implemented brand stewardship org-wide to shift from business mode to brand behavior. Led strategy, creative, content, global marketing campaign creation and public relations. Guided cross-functional execution of several firsts to brand Art.com. Executed award-winning brand experience and marketing initiatives that raised awareness, improved perception and deepened engagement to secure over 1 billion impressions, increase conversion 2x to 5x higher than site average, double repeat purchase rate, and deliver one of business’ best years ever.

New Brand Strategy – Crystalized, fostered assimilation and facilitated implementation

New Brand Identity – Redesign of site, print catalog, packaging and existing app; application to new products and apps, customer experience and across marketing channels

Award-winning National TV Campaign: "Find you art. Love your space."​ – Three TV spots and complementary Influencer Program; included media planning using proprietary technology that defined highly-targeted placements to optimize ROI, and strategically leveraged content ecosystem

Award-winning App for iPad: artCircles – Initial launch, content creation and UX redesign | Apple Awards: Featured Fine Art App, App of the Week, #1 Lifestyle App, #1 What’s Hot App, Editors' Choice (2012), Top 10 Essential Apps (2013)

Original Brand Content – Informed by global trends and shaped by consumer insight to solve customers'​ problems, drive engagement and increase conversion; formats ranging from first-ever "Design Inspiration + Tips"​ on site, to digital campaigns through pop-up bricks-n-clicks retail experiences featuring various mediums including video

Art Sparks Learning - Philanthropic program that brought artwork to schools across US, UK and France