# Laura Murcek > Brand: Design, Strategy, Creative, Marketing Location: San Francisco Bay Area, United States Profile: https://flows.cv/lauramurcek Laura works with purpose to get at what makes a business a brand—its DNA—then brings that to life in compelling ways through design and storytelling across every touchpoint to create a cohesive experience. Having worked for a diverse mix of start-ups, mid-size to large companies and Fortune 500s, she's gained the kind of design and brand-building knowledge, creative skills and operational expertise required to deliver remarkable outcomes. As a leader, contributor, collaborator and mentor, Laura employs effective frameworks and signature methods to drive the strategy + creative work, along with building high-performing teams, promoting partnering and empowering brand stewardship organization-wide. Capabilities: Design, Strategy, Creative, Messaging, Copywriting, Exhibit D&D, Consumer Insight + Brand Metrics, Marketing + Content, Public Relations, Brand Stewardship + Cross-functional Leadership, Team-building + Mentoring Open to New Adventures: Consulting or Full-time Sectors: Tech Hardware, Health + Wellness, Science, Food, CPG, Apparel + Accessories, and Purpose-driven Strategy + Design. Design: Strategic physical and digital product creation, across wide range of categories, using design thinking + feeling to create useful and break-through products and experiences. Strategy + Creative: Brand strategy articulation + visualization, from ground-up or rebrands through execution, which includes implementation of org-wide stewardship to guide and drive cohesive brand development. Experience + Exhibition Design: From design through development to delivery. Marketing Strategy + Creative: Merges data-driven methods and future-forward insights for developing marketing campaigns that achieve measurable results with sustainable success. Delivered through captivating storytelling, inspiring creative, relevant content in variety of formats, compelling experiences and strategic partnerships. Leadership: Operates in informed, agile, empathetic and inspiring ways. Strikes the balance between serving as an individual contributor, leading and mentoring cross-functional teams, and fostering org-wide collaboration. Skilled team-builder of multidisciplinary and cross-functional talent. Recognized change agent who has led several successful organizational evolutions and revolutions. ## Work Experience ### Design Implementation Lead @ Google Jan 2025 – Present | Mountain View, California, United States ### Design Implementation @ Google @ Google Jan 2021 – Jan 2025 | San Francisco Bay Area Embedded in Hardware Design team to drive and deliver on design work streams such as Design Photography, Made By Google events, Milan Design Week exhibitions, and Sustainability initiatives. Premier projects: Shaped by Water 2023, Making Sense of Color 2024, and the Fuorisalone award-winning Making The Invisible Visible 2025. Hands-on contribution and 360° management across a wide range of responsibilities. ### Founder/Consultant, Brand + Strategy + Design + Creative +Marketing @ Airstark, LLC Jan 2010 – Jan 2021 | San Francisco Bay Area Leading brand-building initiatives for entrepreneurs, start-ups, mid-size to large companies, and global businesses working on products and services across sectors ranging from Tech Hardware, Science, Education, Health + Wellness, Food, Apparel + Accessories, and Purpose-driven Strategy + Design. Guiding business design and brand experience creation, advancing product design and development, informing communication and marketing strategies, supporting fund raising, and fostering brand stewardship through organizational excellence. Consulting, Strategy + Creative – Notable Engagements: The Kavli Foundation – Sharpened strategic clarity and evolved visual identity to drive creation of the more relevant and modern external expression evidenced in their new website that launched March 2021. https://kavlifoundation.org WILLOW Wearable Breast Pump – Led early-stage, ground-up branding initiative for disruptive consumer health device startup to bring new brand to life across all customer touch points, including companion app that monitors milk volume in real-time. Delivered comprehensive brand style guide and design work for critical pilot program, initial retailer presentations and premiere launch at CES. https://www.engadget.com/2017/01/05/willows-smart-breast-pump-hands-on/ ### Design Implementation @ Google @ Google Jan 2018 – Jan 2019 | San Francisco Bay Area Embedded in Hardware Design team to work cross-organizationally on future opportunity exploration, and drive and deliver on various design work streams. Premier project: 2019 Milan Design Week exhibition, A Space For Being cited by 50+ top media outlets as the must-see exhibit with game-changing experience. ### Vice President Brand Strategy + Creative + Marketing @ Art.com Jan 2012 – Jan 2015 | Emeryville, CA Note: Business' current expression is no longer a reflection of the successful work cited below. To see those accomplishments, please contact me. At critical turning-point for business, built Brand function and implemented brand stewardship org-wide to shift from business mode to brand behavior. Led strategy, creative, content, global marketing campaign creation and public relations. Guided cross-functional execution of several firsts to brand Art.com. Executed award-winning brand experience and marketing initiatives that raised awareness, improved perception and deepened engagement to secure over 1 billion impressions, increase conversion 2x to 5x higher than site average, double repeat purchase rate, and deliver one of business’ best years ever. New Brand Strategy – Crystalized, fostered assimilation and facilitated implementation New Brand Identity – Redesign of site, print catalog, packaging and existing app; application to new products and apps, customer experience and across marketing channels Award-winning National TV Campaign: "Find you art. Love your space."​ – Three TV spots and complementary Influencer Program; included media planning using proprietary technology that defined highly-targeted placements to optimize ROI, and strategically leveraged content ecosystem Award-winning App for iPad: artCircles – Initial launch, content creation and UX redesign | Apple Awards: Featured Fine Art App, App of the Week, #1 Lifestyle App, #1 What’s Hot App, Editors' Choice (2012), Top 10 Essential Apps (2013) Original Brand Content – Informed by global trends and shaped by consumer insight to solve customers'​ problems, drive engagement and increase conversion; formats ranging from first-ever "Design Inspiration + Tips"​ on site, to digital campaigns through pop-up bricks-n-clicks retail experiences featuring various mediums including video Art Sparks Learning - Philanthropic program that brought artwork to schools across US, UK and France ### Brand Strategy + Design @ Creable Studio Jan 2010 – Jan 2012 | Greater Los Angeles Area Member of an amazing collective of strategic creatives, led brand strategy across wide range of sectors and variety of categories from wellness, functional beverage, technology and household consumer goods contributing to growth and success of boutique design agency and film studio. Structured and facilitated brand strategy sessions to inform brand platform – vision, mission, offering architecture, prime prospect, positioning, promise, messaging framework – as foundation for creative services ranging from business design, brand identity, packaging, collateral, retail + online experiences and advertisements. ### Brand Strategy + Design, Health & Wellness @ Procter & Gamble Jan 2008 – Jan 2010 Led strategy, creative, and product design for Health + Wellness category to drive creation of upstream concepts and breakthrough business models for existing brands, along with establishing criteria for new business acquisition contributing to $80 billion in annual revenue. Collaborated with Marketing and R+D to create disruptive or category-defining products, services, retail + online experiences to drive customer loyalty. Introduced rapid, participatory design process integral to consumer research, concept development, and positioning. ### Senior Director Brand Strategy + Design @ The Disney Store Jan 2007 – Jan 2008 | Greater Los Angeles Area ### Senior Director Product Design + Development @ Mattel Jan 2000 – Jan 2006 | Greater Los Angeles Area ### Senior Manager Product Design + Development @ Coach Jan 1994 – Jan 1999 | New York, New York ## Education ### Drexel University ### Fashion Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/lauramurcek --- Source: https://flows.cv/lauramurcek JSON Resume: https://flows.cv/lauramurcek/resume.json Last updated: 2026-04-13