# Laura Pacchini, MFA > Artist, Art Director specializing in Brand Strategy, Identity, Information Architecture, Art Direction and Education. Sabina Fay Braxton representation. Location: San Francisco, California, United States Profile: https://flows.cv/laurapacchinimfa Creative Director, Art Director, Graphic Designer 20 + years in graphic design, art direction, marketing, branding, and strategy 10 + years teaching art and design Highly creative multi-talented graphic designer with extensive experience in multimedia, marketing, and print design. Exceptional collaborative and interpersonal skills; strong team lead and dynamic team player, with well-developed written and verbal communication abilities. Known for outstanding work that is grounded in strategic thinking and visceral impact. ## Work Experience ### Creative Art Director @ Freelance Jobs Jan 2013 – Present | San Francisco, California, United States Independent graphic designer in a range of projects including designing logos, websites developing presentation templates for catalogue, signage, and advertising. Work includes selecting fonts, color palette, and presenting designs to clients and business leaders and executing changes as needed. Select clients include: Blum Capital, Bitterroot Capital Advisors, Explorador Capital Drew School, Invigo, LLC, among others. ### Art Educator @ Marin Country Day School Jan 2021 – Present | Corte Madera, California, United States Led a classroom of 21 in the creative process over multiple weeks and projectsincluding comments and grades including curriculum development ° Responsive classroom trained to manage behavior and routines to maximize learning while creating a positive classroom environment. ° On-going professional development focused on teaching for sustainability, culturally responsive learning through the arts, and SEL. ° Art history and historical influences.  ° Brought in local artists to enhance learning as guest instructors ### Development @ The 500 Capp Street Foundation Jan 2021 – Jan 2025 | San Francisco, California, United States ### Development Manager @ The 500 Capp Street Foundation Jan 2020 – Jan 2021 | San Francisco, California, United States ° Created and implemented an education program for local Mission neighborhood ° Development outreach culminated in a $100,000 Warhol Foundation grant ° Refined brand including revised website, annual fundraiser initiation, and tiered donor program, which brought in 20% over target goal ### Artist In Residence @ San Francisco Arts Education Project Jan 2017 – Jan 2025 | San Francisco Bay Area Bringing creative skills to the San Francisco United School District's elementary community including context, practical skills, and as a catalyst for discovery. ° Led a classroom of 24 students and developed K-5 syllabus for each grade ° Taught across multiple platforms and locations, including developing and delivering Zoom curriculum ### Adjunct Professor @ San Francisco Art Institute Jan 2019 – Jan 2021 | San Francisco Bay Area ### Creative Director, Product @ Jackson Square Ink Jan 2013 – Jan 2014 | San Francisco, California, United States Responsible for; product management, user experience, production, merchandise development, and content JSI was a division of a MacAndrews & Forbes holding company focused on personalized stationery and gifts with two main lines of business; private label with Walmart, Costco and Sam’s & D2C brands that included Expressionery.com. Division was established in San Francisco as a growth strategy in the consumer space for a more mature holding company based out of TXResponsible for; product management, user experience, production, merchandise development, and content JSI was a division of a MacAndrews & Forbes holding company focused on personalized stationery and gifts with two main lines of business; private label with Walmart, Costco and Sam’s & D2C brands that included Expressionery.com. Division was established in San Francisco as a growth strategy in the consumer space for a more mature holding company based out of TX Skills: Product Strategy, Product Development, Merchandising,Acquiring licensed designers, Building inventory. ### Partner and Gallery Director @ Hedge Gallery LLC Jan 2005 – Jan 2007 | San Francisco, California, United States Strategy, sales, sourcing, merchandising, marketing and promotion • Exceeded sales goal year-over-year by 20+% • Expanded client base: Christie's photography preview, Sotheby's gallery talks, exhibition openings, fairs, gallery dinners for VIP and out-of-town and in-town guests • Established and implemented sales and marketing strategy. Designed complete 'five-senses' client experience: answering the phone and selection of gallery music, the feel of business cards, gallery scent, offering of wine, coffee and water, gallery wall color, floral design, all collateral, event invitations, shopping bags, tissue paper and email etiquette • Sourced furniture from Italy, France and Belgium – including shipping and restoration • Led development of limited-edition Hedge designed furniture including design sourcing, prototype development, quality assurance and production ### Brand Strategist/Project Manager @ Citigate Cunningham Jan 1999 – Jan 2003 Strategic analysis of client's market(s) including competitive analysis, positioning, messaging and audience research. Managed all advertising client relationships for online, print and packaging work. * Delivered $300K in new revenue via lead generation, due diligence, proposal writing and new business presentations ### Senior Designer @ Williams-Sonoma, Inc. Jan 1997 – Jan 2000 Head graphic designer for all catalogue businesses under the Williams-Sonoma parent brand: Williams-Sonoma, Pottery Barn, Pottery Barn Kids (created and delivered Pottery Barn Kids catalogue visual identity for Board of Directors), Hold Everything, Chambers and Gardeners Eden ### Graphic Designer @ Landor Associates Jan 1995 – Jan 1997 Produced corporate identity, interactive products and brand guidelines book for Motorola. Additional clients included: Andersen Consulting, Motorola, New England Financial and Coro Leadership ## Education ### Master of Fine Arts - MFA in Painting San Francisco Art Institute ### Design ArtCenter College of Design ### n/a in Art History, Italian & Painting SACI - Studio Arts Center International ### BA in Art History & Painting Denison University ### Classical Studies New York University ### College/University Preparatory and Advanced High School/Secondary Diploma Program Convent of the Sacred Heart, 91st Street New York City ## Contact & Social - LinkedIn: https://linkedin.com/in/laura-pacchini-mfa-2133b44 - Website: https://www.laurapacchinidesign.com/ - Website: https://www.laurapacchini.com --- Source: https://flows.cv/laurapacchinimfa JSON Resume: https://flows.cv/laurapacchinimfa/resume.json Last updated: 2026-04-08