# Laura Pierczynski > Design Leader Location: San Francisco, California, United States Profile: https://flows.cv/laurapierczynski At Onit, my mission is to unify the design language of multiple products and subsidiaries and lead a team of designers and content creators to build experiences that leverage AI, automation, and workflows, enhancing our go-to-market strategies. This is pivotal in accelerating customer acquisition and retention for our mid-market and enterprise legal clients. Reflecting on my tenure, starting as a Senior Product Designer and evolving into a Director at Onit, I've fostered a culture of innovation, user empathy, and mentorship. Together with my team, we've crafted experiences that directly contribute to Onit's business growth and operational efficiency. My approach is rooted in design thinking, where user-centric solutions drive every decision. ## Work Experience ### User Experience Consultant and Advisor @ Laura-Pierczynski.com Jan 2015 – Present | San Francisco, CA Providing expert UX/UI consulting, design mentoring, and branding services for non-profit organizations, B2C companies, and SMBs: • Lumen Energy (2021–Present): UX advisement and design mentoring for a climate tech startup focused on enabling solar energy adoption. • Teens of Color Abroad (2021): Delivered UX design and front-end development for a nonprofit offering language immersion study abroad programs to high school students of color. • Dog Training SMB (2021): Created branding and provided UX advisement for a humane, data-driven training business specializing in reactive and deaf dogs. • TallyUp (2017–2021): UX strategy and design mentorship for a civic tech nonprofit startup driving financial empowerment. • EducationSuperHighway (2015–2018): Product design coaching and design mentor for an ed-tech startup working to get high-speed internet and wi-fi in U.S. public and tribal K-12 schools. ### Director of User Experience @ Onit Jan 2024 – Jan 2025 | San Francisco Bay Area Lead a team of 5 designers and 2 content creators to unify the design language of multiple products and subsidiaries, create experiences that leverage AI, automation, and workflows, oversee complex projects, facilitate design reviews, and develop processes for consistent, high-quality design work. Onit is a B2B legal workflow solution for enterprise legal management (ELM) and contract lifecycle management (CLM), utilizing AI-driven workflows to manage legal matters, finances, vendors, and contracts, enhancing operational and cost efficiency to drive faster revenue generation and business growth. • Leadership & Team Management: Lead a team of 5 cross-disciplinary designers and 2 content creators to unify the design system and language across 6 subsidiary companies, supporting 11 products for mid-market and enterprise customers. • Player-Coach: Design experiences leveraging AI, automation, and core product capabilities to enhance go-to-market strategies, accelerate customer acquisition, and retain existing customers through feature enhancements. • Design Oversight: Ensure high-quality design work in a complex environment, lead through rapidly evolving projects, coordinate communications, and identify dependencies across cross-functional global teams. Support core product domain experiences, admin experiences, design operations, and content design. • Design Reviews & Strategy: Facilitate design reviews with product and engineering leadership and stakeholders. Manage expectations, timelines, and execution, and influence product strategy and direction through design leadership. • Process Development: Develop processes and standards that drive consistency and empower the team, including process documentation and the creation and maintenance of a comprehensive design system. ### Director of Design - SimpleLegal, an Onit company @ Onit Jan 2022 – Jan 2024 | San Francisco Bay Area Built and scaled the design team from the ground up and operated as a player-coach to design new experiences and products that simplify complex legal operations, enabling law firms and companies to manage legal finances, invoicing, contracts, and legal matters within a single solution. • Strategic Design Leadership: Lead the strategic design vision and execution of innovative legal technology solutions across Enterprise Legal Management (ELM) and Contract Lifecycle Management (CLM) product lines. Oversee a team of 4 product designers in creating new core products and admin experiences for 3 subsidiary companies, supporting 6 products for mid-market and enterprise customers. • Team Building & Mentorship: Establish and scale the design team from the ground up. Cultivate and mentor a highly engaged product design team, resulting in increased skill levels as measured by internal metrics. Develop a career rubric to set clear expectations for career growth, directly supporting 2 team members in achieving promotions to senior roles. • Player-Coach Role: Design experiences that leverage AI, automation, and core product capabilities to enhance go-to-market strategies, accelerate customer acquisition, and introduce feature enhancements to retain existing customers. ### Senior Product Designer - SimpleLegal, an Onit company @ Onit Jan 2021 – Jan 2022 Designed and launched an award-winning analytics product, achieving 100% retention of at-risk clients and eliminating analytics reporting as a reason for lost sales. Collaborated with cross-functional teams to deliver a top-tier solution, conducted UX research, and developed scalable design processes for future improvements. • Innovative Design: Designed and delivered an award-winning analytics product, working within the constraints of the open-source analytics tool and collaborating with product management and front-end development to achieve design solutions and fidelity. This reporting analytics solution enhanced legal operations transparency and provided actionable insights, improving decision-making, reducing legal costs, and increasing operational efficiency for our users. Achieving 100% retention of at-risk clients and eliminating analytics reporting as a reason for lost sales. • Strategic Collaboration: Drove design strategy and execution through collaboration with Product Management, Engineering, Marketing, and executive leadership to deliver a best-in-class solution. • User Testing: Analyzed and advocated for user needs through modern UX research practices and beta testing. • Scalable Design Processes: Created reusable components and pattern libraries for data analytics reporting, preserving institutional knowledge and accelerating future report designs. ### Senior UI/UX Designer, Design Lead @ EducationSuperHighway Jan 2018 – Jan 2020 | San Francisco Bay Area Led design strategy, conducted company-wide data visualization and storytelling training, facilitated design workshops, developed a design system, mentored designers, and maintained product design responsibilities. • Leadership & Training: Spearheaded and conducted comprehensive company-wide training for data storytelling and visualization, ensuring alignment with industry best practices. Continually foster adoption through monthly lunch and learn sessions. • Design Workshops: Organized and facilitated 5 design sprint workshops (2-5 days) focused on product design, HR initiatives, and partner outreach, driving innovation and cross-functional collaboration. • UX Design: Created Connect K-12, an AI-driven web application providing K-12 internet pricing reports to inform funding and connectivity upgrades across the U.S. • Design System Development: Established and maintained a scalable design system enhancing design consistency and efficiency for Connect K-12 • Mentorship: Provide ongoing mentorship to designers and aspiring designers through weekly one-on-one syncs, sharing best practices, conducting design exercises, and leading design critiques. • Ongoing Responsibilities: Continue to fulfill all duties from the previous role, ensuring seamless integration of new and existing responsibilities. ### UI Designer @ EducationSuperHighway Jan 2015 – Jan 2018 | San Francisco Bay Area Led design of core web applications as the sole product designer, created UI/UX artifacts, conducted UX research, implemented data-driven design, and assisted with front-end development. • Product Design Leadership: Led design of core web applications used to upgrade internet access in public school classrooms across the United States. Collaborated with the software director, product managers, product marketing, and developers to identify problems and craft solutions. • Design Artifact Creation: Created wireframes and mockups in Sketch and Figma, prototyped in InVision and Figma, and collaborated with developers to deliver user-friendly web applications. • User Experience Enhancement: Conducted user experience testing and interviews to improve UI/UX for existing and new products. • Front-End Development: Developed production code for front-end design. Key Achievements: • State of the States Reports: Designed 2018 & 2019 reports on K-12 classroom internet connectivity across the United States • Compare and Connect K-12: Designed a web application that provides transparent K-12 classroom internet pricing data to help government and education leaders optimize their internet and broadband budgets to connect all classrooms. ### Senior Designer, Online Marketing @ VerticalResponse Jan 2014 – Jan 2015 | San Francisco Bay Area Responsible for technical and operational aspects of online marketing, art direct and managed the creative team, managed web platforms, tagged web properties with Google Analytics and Optimizely, and integrated sites with marketing tools such as Marketo, Salesforce, and SurveyMonkey. • Collaborated with company leaders, internal marketing teams, and cross-functional partners to conceptualize and design digital/print interfaces, executing under tight deadlines. • Developed and implemented a new brand style guide, leading its application across all marketing assets. • Redesigned homepage, improving conversion rates by 30% through iterative A/B testing. • Created responsive marketing automation email templates following the new style guide. • Designed and developed a responsive newsletter template, sent weekly to over 400K subscribers. ### Product Design UX/UI @ VerticalResponse Jan 2013 – Jan 2015 | San Francisco Bay Area Collaborated with the product design team to provide UI/UX and email template design/development. Work closely with the VP of Product, product designers, product managers, and engineers. Deliver wireframes, low-fidelity mockups, final visual designs, prototypes, and final assets for new core product features. • Lead designer for 48 responsive email templates; joined forces with product and developers to compile assets, develop, QA test, and release the templates. Prevented a launch date risk of the brand-new email marketing platform by assisting the product design team. • Designed and developed interactive prototypes for 12 responsive web page templates for a new product feature: hosted sign-up forms. • Increased adoption rates by streamlining the new user onboarding experience. ### Senior Web Graphic Designer @ VerticalResponse Jan 2010 – Jan 2014 | San Francisco Bay Area Conceptualize, design, and execute web, email, and print marketing collateral. Maintain and regularly update the website and blog. Design and develop microsites, landing pages, blog posts, logos, educational guides, banner ads, event collateral, promotional emails, and email templates. • Contributed to three major redesigns of the VerticalResponse website, consistently improving design, functionality, and conversion rates. • Designed, developed, and implemented the first responsive branded email templates for marketing automation and product communications. • Art-directed award-winning microsites from concept to launch • Trained team members in HTML/CSS, responsive design, and WordPress ### Directed Study Advisor - MFA Web Design and New Media @ Academy of Art University Jan 2010 – Jan 2010 One-on-one professional advisement of a graduate student on their thesis project. Educate, art direct, and critique each stage of the student’s progress, providing deadlines, sharing professional standards and industry knowledge with the student. ### Web Designer @ Patelco Credit Union Jan 2004 – Jan 2009 | San Francisco Bay Area Responsible for the visual design and development of Patelco.org. Coordinated and created all marketing online media, including email marketing, web /Flash banner ads, and was singularly responsible for maintaining and updating Patelco.org. Orchestrated brand templates of all marketing emails. Key Achievements: • Participated in a major website redesign collaborating with external consultants. • Initiated the use of dynamic content in email marketing, increasing click-through rate by 3%. • Increased reach by creating the microsite HSAdirect.org and the Spanish language version of the site. • Trained team members in HTML/CSS/XML, site maintenance, using a CMS to improve organization. ### Graphic Designer @ State University of New York at Oswego Jan 2002 – Jan 2002 | Oswego, New York Area Designed flyers, posters, and pamphlets promoting campus events to the university students and staff. Worked on-site with external printers to approve proofs and assure accuracy. Key Achievement: • As lead designer, I illustrated and hand-painted a 12’ by 12’ banner for the SUNY Oswego 2002 orientation ceremony. ### Graphic Designer @ Oneida-Herkimer-Madison BOCES Jan 2001 – Jan 2001 Designed calendars, logos, letterhead, and business cards. ## Education ### MFA in New Media Academy of Art University ### BFA in Graphic Design State University of New York at Oswego ## Contact & Social - LinkedIn: https://linkedin.com/in/laurapierczynski - Portfolio: http://www.webeyeweave.com --- Source: https://flows.cv/laurapierczynski JSON Resume: https://flows.cv/laurapierczynski/resume.json Last updated: 2026-04-13