# Laura Sheedy > Senior Product Designer Location: San Francisco Bay Area, United States Profile: https://flows.cv/laurasheedy I’ve spent 4+ years designing end-to-end experiences for web and mobile. I specialize in and am passionate about creating simple and beautiful solutions to problems in complex products and systems. I design products that people enjoy using because the product is easy-to-use, solves for their needs, and helps them reach their goals. ## Work Experience ### Senior Product Designer @ Dayforce Jan 2024 – Present ### Product Designer @ Dayforce Jan 2021 – Jan 2024 ### Product Designer @ Enlighted Inc - Siemens Jan 2018 – Jan 2021 | Sunnyvale, CA Enlighted (a Siemens company) is an Internet of Things (IoT) solutions company that delivers a technology platform for smart buildings. Below are my accomplishments: *Successfully redesigned and launched a legacy building energy analytics dashboard. *Designed and launched an MVP tablet based IoT device mapping tool on a two person design team to support a growing Enterprise IoT software platform. *Launched an MVP asset tracking and management IoT application. *Defined and launched a new design system for the company’s first successful Android tablet app. ### Product Designer @ Enlighted Inc - Siemens Jan 2017 – Jan 2018 | Sunnyvale, California, United States ### Product Designer @ Simppler Jan 2017 – Jan 2017 | San Francisco Bay Area (Company closed August 2017 due to funding challenges) Simppler is a machine-learning-powered employee recommendations management platform. The software empowers internal recruiters to build better teams at their companies by making it easier for employees to refer people in their professional networks, and for recruiters to source warmer talent within their employees networks. I was responsible for the interaction and visual design of the user-facing parts of the platform. I worked with and reported directly to the Director of Product & Design. * interaction and visual design for the Simppler applications *creating technical spec documents of designs for the engineering team to build *prototyping interaction and visual designs with HTML/CSS/Sass and JQuery/JS so the designs can be efficiently implemented by the engineering team ### UX Designer @ Laura Sheedy Jan 2016 – Jan 2017 | San Francisco Bay Area - BAARC (Pro bono) * Collaborated with brand manager to overhaul the current BAARC website. * Determined design direction by conducting interviews with stakeholders to determine current site pain points and define BAARC's new brand strategy and site goals. * Implemented design solutions and new site Architecture to increase membership rates, increase active volunteer roles, and drive greater donation rates through event attendance and online donations. * Creating a custom WordPress site so it’s ready for BAARC's re-brand launch later this year. - UPWORLD INC. (Pro bono) * UX+UI+Visual Designer for new organization website. * Interviewed stakeholders to define the project scope. * Created high-fidelity mockups and specifications for a developer team to use during their build sprint. - EVENT FOCUS * Collaborated with the creative director of Event Focus to design and ship a microsite for Facebook's annual holiday party. * Utilized rapid prototyping via interactive paper prototypes and video to communicate with the team. * Facilitated the Information Architecture and Interaction Design so the site would be optimized for mobile viewing. ### CAD Designer @ Bright Event Rentals Jan 2015 – Jan 2017 | San Francisco Bay Area *Conducted detailed site surveys to gather geographic data for event locations. * Plotted geographic data into CAD software to create accurate two dimensional space visualizations for our clients. * Worked on initiatives to improve customer and employee physical and digital touch points with the services provided by our CAD department. *Shipped high fidelity drawings to aid our sales team in meeting monthly revenue goals. ### Design Consultant & Account Manager @ Classic Party Rentals Jan 2012 – Jan 2015 | San Francisco Bay Area *Managed, retained and grew a portfolio of over fifty clients comprising the corporate, non-profit, and special events sectors. *Operated as the lead point of contact for my client needs and designed solutions to client problems pertaining to event budget, logistics, event marketing, and overall space design concepts for mid to large scale events. *Managed full sales-cycles within a consultative manner. ### Designer (Contract Role) @ Condit Exhibits Jan 2012 – Jan 2012 | Greater Denver Area Created presentation drawings and design proposal packages for clients seeking design services for trade shows, product launch events, museum exhibits, and retail stores. ### Exhibit Designer @ Evidence Design Jan 2007 – Jan 2010 | Brooklyn, New York *Worked on a seven person team to deliver highly detailed custom built interactive exhibits for million-dollar museum projects. *Researched materiality and construction solutions for our complex design problems. *Collaborated with cross-disciplinary team to design and deliver engaging user experiences at every exhibit touch point. ## Education ### Bachelor of Science - BS in Architecture and Design University of Florida ### Masters in Counseling Psychology (M.A.) (2 semesters of Full-Time study w/in the program) Naropa University ### UX/UI Design Certificate Program in Human Computer Interaction San Francisco State University ### Cerificate in UX General Assembly ## Contact & Social - LinkedIn: https://linkedin.com/in/lsheedy - Website: http://www.laurasheedy.design/ --- Source: https://flows.cv/laurasheedy JSON Resume: https://flows.cv/laurasheedy/resume.json Last updated: 2026-02-23