# Laura Soler > Product Designer | Design Mentor | Artificial Intelligence (AI) Location: Italy, Italy Profile: https://flows.cv/laurasoler Product Designer with a Master's from Politecnico di Milano, 7+ years in Product Design and 12+ years in other design fields across 3 continents. My latest experiences have been in the world of Artificial Intelligence (AI) and Fintech, creating and improving highly innovative products (designed by me). Always looking to work on complex products that require balancing user needs with business requirements while maintaining accessibility and ethical AI standards. I love finding the right balance between shipping fast and going deep without compromising quality, using data-driven design decisions and my technical fluency to collaborate smoothly across departments. and ensuring smooth experiences through transparency and communication. About me: - I've worked everywhere: three continents, startups, multinationals, different time zones, remotely, in offices, even on a sailing ship during a storm, and in different languages (even ones I don't speak with translator teams). - One of my proudest projects has been creating a Neobank from 0 to 1 in under 12 months - I had my own interaction design companies before graduating (Xor Media Lab - True New Media). Clients included 3M, Toshiba Latam, Bosch, Grupo Prisa. - I was also a workshop teacher at universities in Colombia and Cuba. - At Costa Cruises, I had two roles that shaped my path in Design: Media Manager, then Marketing Director, managing diverse teams and always exceeding results. I created and project-managed the Onboard App communications campaign for Asia, collaborating with the CX team in Shanghai. On my first year as Marketing Director, I was still design thinking, so I stopped that marketing path to continue growing my design career. - People know me for being organized, committed, persistent, and delivering unexpected results. Having visited 45+ countries, I'm also a self-proclaimed travel expert. What I do best: • AI-driven product design and AI-assisted design workflows • End-to-end design for complex B2B/SaaS products • Zero-to-one product development either as as solo designer or team member • Cross-functional collaboration with people from different backgrounds • User research, A/B testing, usability testing for data-driven decisions, accesibility • Design systems and Design Ops with Figma expertise • Growth design focusing on activation, retention, user flows • Design Mentorship Current focus: Product Design Fintech Mentoring designers and startups Project management User Experience (UX | UI) - research, ideation, prototyping, customer journeys, Artificial Intelligence(AI) ## Work Experience ### Product Designer @ Percapita Jan 2026 – Present working trough ergomania EU, currently working on the development of Percapita, a fintech app startub based in new york ### Investor, Founding Lead Product Designer, Mentor @ Lemonet -Language Immersion for Kids- Jan 2020 – Present | San Francisco Bay Area, Remote Lemonet is a place where kids from Latin America connect with native English speaking kids (mostly in the US and Canada) to learn english by having fun and learning other cool stuff such as Fashion Design, Figma, Arts, music etc. I’m proudly an investor and volunteered for a while for their “LIttle Teachers” social program which gives the opportunity to low income children to be part of Lemonet. Being involved from the start, I am an advisor specially in Product Design and basically any thing my knowledge, skills, (limited) free time and main job allows me. ### Product Designer | Artificial Intelligence (AI) @ Vedrai Jan 2024 – Jan 2025 | Milan Currently designing WhAI end-to-end, an AI-driven platform that transforms complex business data into data-driven actionable decisions. Recently introduced AI-assisted design as a tool to accelerate ideation and super-fast prototype development to gather earlier stakeholders feedback while still maintaining a design thinking process and outcome quality. Key Contributions: • Cross-functional collaboration: Close collaboration daily with Machine Learning engineers, data scientists, Product Marketing and Go-to-market teams to translate complex AI capabilities into intuitive, human-centered interfaces. • AI features design patterns: Design for specific to AI products and features through best-practices currently being built in the industry, ensuring transparency and good communication to the end user to decrease time to value (TTV), frustration and help jobs to be done completion. • Design systems advocate: Creation, maintenance and governance of the design systems using Figma, thanks to a vice versa technical fluency for seamless developer handoff. • AI-driven tools for designers: Enhanced the design thinking process as we know it from concept to ideation, personas mockups, prototypes, ecc by balancing the usage of AI-driven design tools together with traditional design tools to improve sharing ideas to stakeholders, cross teams, user testing and iterating. • Data-driven design decisions: Used real user monitoring (RUM) analytics via Datadog to inform design decisions, iterations and measure product impact • Ship fast, go deep: Led fast design cycles, balancing when to ship fast and when to go deep without compromising quality or timing. • Technical collaboration: Work closely with development teams, utilizing design tokens, atomic design and technical fluency in React, Tailwind, Apache echarts, etc. ### Product Designer | Artificial Intelligence (AI) | Fintech @ MDOTM Ltd | AI-Driven Investment Solutions for Asset & Wealth Managers Jan 2023 – Jan 2024 | Milan, Lombardy, Italy Reported directly to Chief Product Officer, driving growth-focused design initiatives for Sphere, a complex AI-driven investment decisions for wealth management platform. Led Design Ops transformation across R&D, development, and business teams while delivering features through agile methodologies. Key Contributions: • Led complete design lifecycle from discovery research to delivery for AI-driven investment features • Cross-functional leadership: Collaborated with product managers, ML engineers, and business stakeholders to balance user needs with technical constraints and to build, and drive the product forward. • Data-driven insights: Implemented data-driven decision-making and user behavior analytics tracking via Hotjar and analytics tools to guide design decisions and measure feature success to deliver accessible and high-value vs effort features. • Design system governance: Established design system delivery pipeline from Figma to Storybook, ensuring consistency and scalability across the platform • Technical fluency: Partnered with development teams using React, Tailwind, and Highcharts to ensure accurate implementation • Accessibility standards: Ensured all features met WCAG guidelines and inclusive design principles ### Product Design (UX/ UI) Mentor @ Torre Access Jan 2022 – Jan 2023 | Napa, California, United States. Remote WFA Torre Access is a service / program designed to help people get remote jobs specially in tech. I am part of the team among Executive, Recruitment and Technical coaches which leads the coachee to get the right job according to their experience, skillset and desires. Mentored 50+ designers across multiple continents in design workflows, storytelling and confident communication to land their dream remote jobs in design, teaching product and UX/UI design methodologies and storytelling. Specialized in portfolio optimization, technical skill development, and storytelling for design rationale. Mentorship Focus: • Portfolio excellence: Guided designers in creating compelling case studies showcasing end-to-end design processes • Technical fluency: Trained mentees in Figma advanced prototyping, design systems, and modern UX/UI best practices • AI design literacy: Introduced emerging AI tools and methodologies to improve design tasks, skills communication and gathering information • Cross-functional communication: Coached designers on articulating design decisions to technical and non-technical stakeholders and make it tangible to prospect employeers • Global impact: Successfully placed mentees in remote roles across Colombia, Nigeria, Argentina, Costa Rica, USA, and UK ### Product Designer | Fintech @ Vacuumlabs Jan 2022 – Jan 2023 | Bratislava, Slovakia, Remote WFA In Vacuumlabs we put the tech in Fintech. I could say that I create prototypes, wireframes, customer journeys, user flows, usability tests, design systems, to make the clients happy, but a more accurate description is that I make part of an outstanding design delivery team which grabs the stakeholders, users and market needs to create the most awesome products in the Fintech, Finance, Legal and Healtech industries. I just happen to work in the first two. Created a neobank for the Asian Market from zero, from research to delivery in less than 12 months, defining design approach and shipping intuitive interfaces for complex fintech workflows. Led Design Ops initiatives leveraging design culture, department collaboration within a cross-functional team of 5 designers and more than 50 people in other roles. Key contributions: • 0-1 product development: Owned complete UX/UI design for the back-office systems maintaining brand consistency, accessibility, and collaborated on the mobile app design from concept to launch, ensuring features were transparent and controllable for all users, adding and managing AI-features for complex flows such as KYC, cybersecurity, among others. • User research: Conducted user interviews, usability testing, and synthesized qualitative/quantitative feedback and persona development, leveraging insights to define user flows and optimize the user experience. • Design systems advocate: Created comprehensive design system and component library, fostering engineering collaboration and brand consistency, using styles and tokens to create a white label library that could be easily scaled and personalized according to new clients or requirements. • Agile and full remote collaboration: Worked in Scrum methodology with seamless handover to developers and clients, ensuring high-quality implementation, through a remote, cross-functional team to build a complex B2B/SaaS product with a strong focus on technical fluency and brand consistency. ### User Experience Designer | Finance | Fintech @ Accenture Jan 2020 – Jan 2022 | Milan, Lombardy, Italy Diseñador de experiencia de usuario para un cliente en el sector financiero (Intesa San Paolo - uno de los mas importantes grupos bancarios italianos) - UX expert review para encontrar mejoras de un producto existente - Wireframing y maquetación (mockups) de los resultados de la research review de acuerdo con las lineas guía del cliente, design system y UX best practices. ### User Experience | Customer Experience Designer & Strategist (UX|CX) @ Freelance Consulting - Remote working Jan 2019 – Jan 2022 | Milan, Lombardy, Italy Integración del UX, marketing digital y CX para ayudar a empresas en sus procesos de transformación digital, especialmente en las industrias afectadas por la situación global actual. Project management, diseño y estrategia de proyectos UX desde la desde la investigación y la ideación hasta la entrega utilizando metodologías ágiles y design thinking. Enfoque iterativo y centrado en el usuario para ofrecer experiencias de valor al cliente a nivel mundial, en colaboración con perfiles transversales para desarrollar nuevos productos y servicios, o mejorar los existentes. Creación de prototipos low to high fidelity (sketch, wireframes, mockups), validar user flows, interaction models y disenos de pantalla. Diseno UI. ### Marketing Director @ Costa Crociere S.p.A. Jan 2018 – Jan 2019 | Shanghai, China (Onboard) Marketing Director for Onboard Revenue products & services. Project manager of marketing strategies and campaigns for onboard revenue of 250K+ a week through digital & printed contents, events, and overall revenue touchpoints, leading 10+ top managers including restaurants, bars, duty free shops, and casinos. Team builder of the different revenue departments. Close teamwork with Customer Experience team shoreside to experiment different approaches, sharing best practices to achieve revenue & guest experience results. Design coordinator of visual contents to provide clear messages to guests in onboard communications and management of partnerships in Asia fleet such as Juventus, Alipay & WeChat including brand & corporate identity and campaign implementation. Gathering, monitoring & analysis of over 1800+ guests data daily, by voyage and ad-hoc to identify insights, opportunities and trends. Communication of gathered data analysed and interpreted to senior management for continuous improvements. ### Media Manager @ Costa Crociere S.p.A. Jan 2015 – Jan 2018 | Worldwide Content creator for customer experience and revenue onboard 12+ ships worldwide, for over 3,800+ people daily per ship, using mainly Final Cut and Adobe Suite. Team member in the development of marketing strategies to increase onboard revenue for 200+ products and services provided by different in-house and concessionaires departments. Monitored corporate identity consistency on digital outlets onboard, with 15+ people, including guest service personnel, hosts, department managers and cruise direction staff. Trained involved people lowering ID corporate misuses. Improved onboard communications and increased revenue by 40%. ### Lead UX Designer @ Guacamaya Interior Design Jan 2012 – Jan 2016 - Leveraged digital transformation of the company by leading initiatives in digital marketing and User Experience improvement, User Research (Surveys, Interviews, gathering information from previous clients), Ideation, Prototyping and Mockups of the new website of the company. - Created a digital marketing strategy to complement the launch of the new website and the change of the company from a window-shop physical store to an online-first and private boutique studio. The results of this role ultimately ended up shaping my Master's degree in Communication Design Thesis ### Founder | Chief Interaction & Design Officer @ TRUE NewMedia Jan 2011 – Jan 2012 | Bogotá D.C., Colombia Designed and developed 20+ new media interactive products and services using custom made software and hardware, besides using the main design platforms such as Adobe Suite (Photoshop, Illustrator, inDesign, After Effects) and Final Cut. User Interface Design (UI) for 15+ products developed by the company following clients guidelines and corporate ID. Researched new technologies and tools to create new products and techniques. Project management of advertising services and interaction design projects with 4+ direct employees Produced new media experiences for 15+ installations such as fairs, itinerant spaces, museums, marketing events and product launches, based on the principles of interaction design and design thinking. Designed and developed 10+ interactive installations such as videomappings and smart surfaces for concerts with 15.000+ viewers. Main Clients: 3M, ETB, Bosch, Toshiba Latin America, SOMA Festival Colombia, Aguardiente Antiqueño, Maloka Interactive Museum. ### UX Designer @ Guacamaya Interior Design Jan 2010 – Jan 2012 Led UX Design initiatives by implementing digital tools on the on-site revenue streams, and improving user experience in their digital channels. ### Partner | Chief Interaction & Design Officer @ XOR Media Lab Jan 2009 – Jan 2011 | Bogotá D.C. Area, Colombia Research of new technologies and tools to create new innovative products and services for the entertainment and advertisement industry. Developed wireframes, prototypes and User Interfaces Design (UI) for 10+ products and services designed by the company. Interaction design development for innovative solutions for educational and advertising outlets. ## Education ### Master of Science (M.Sc.) in Communication design Politecnico di Milano ### Generative Artificial Intelligence: Redesign business in the digital era in Artificial Intelligence SDA Bocconi ### Bachelor of Science (B.Sc.) in Industrial Design, Digital Media Pontificia Universidad Javeriana ## Contact & Social - LinkedIn: https://linkedin.com/in/laura-soler --- Source: https://flows.cv/laurasoler JSON Resume: https://flows.cv/laurasoler/resume.json Last updated: 2026-03-31