Microsoft AI: Advertising & monetization.

Driving 0-1 design for CRM and platform tools, integrating AI and Copilot to deliver intelligent, user-centric experiences that drive revenue and streamline seller workflows

Led the design and implementation of AI-powered features within the Google Play search and discovery experience, resulting in increased user engagement and revenue.

Focused on monetization and enhancing the user journey on SERP, CRM, and browsy surfaces for Google Play Store while boosting the developer brand. Utilizing generative AI, sponsored content, and recommendations, to drive revenue while enriching the user experience, facilitating the discovery of relevant content, and bolstering developer brands for sustained investment in the Play Store, surpassing revenue goals by over 100%.

Leveraging data-driven insights and user research, our team consistently surpasses revenue targets by crafting a seamless native ad experience that seamlessly integrates with the user journey.

Using generative AI to solve business problems and integrate more useful and informative experiences into Play Store-sponsored content, based on user feedback, to enhance their search, browse, and discovery journeys.

Expertise extends across various ad asset formats and generative AI, encompassing mobile, denser, large screens, and foldable devices.

Contributing custom components to Play Material Design system via Play Creative Shop Play and Design Systems Council.

Recipient of award for outstanding contributions in the professional field of interaction design.

Led a comprehensive redesign initiative for Dictionary.com and Thesaurus.com web and mobile platforms, overseeing the restructuring of information architecture, design systems, ad placement, and aligning the user journey, increasing CTR by 35%, and revenue by over 25%.

Conducted workshops on agile methodologies, pod-style work, and fostered cross-functional collaboration to enhance team efficiency.

Initiated collaboration with the data science team and engineering partners to formulate data analysis plans, leveraging insights to inform strategic design decisions.

Guided and facilitated design sprints, team meetings, hiring decisions, and interviews, contributing to the overall success of the team and projects.

Served as design lead on DEI councill, contributing to workplace integration, project and event planning, and site-wide DEI recognition and promotions.

Launched onboarding flow for new feature release, Zoom Phone, resulting in increased 32% retention and over 50% decreased over support requests.

As the lead designer for creative advertising performance measurement tools, I spearheaded UX initiatives by assessing user needs and pain points through comprehensive user research. I played a pivotal role in shaping information architecture, user journeys, sketches, wireframes, and high-fidelity mocks and prototypes for advertising applications on Facebook, Instagram, and Meta Family of Apps, increasing user satisfaction via UMUX lite by over 23% and surpassing revenue goals by over 50%.

Collaborating seamlessly with cross-functional teams, including Product Managers and Engineering, I defined roadmaps and feature requests for these tools. In partnership with team members, I conducted a thorough audit of the Business application suite, evaluating consistency, centralization, and subsequently redefined the design system and components for a more cohesive user experience.

To strengthen brand identity, I took the lead in designing the org logos.

Initially contracted from February to June 2022, I transitioned into a full-time employee role in July 2022.

Led the design of the Google Play ML Kit mobile QR Code Scanner feature, leveraging AI/ML for a seamless user experience.

This project was successfully launched at Google I/O. Streamlined workflows for Android engineering tools through redesign and user experience research.

Led the design for a consumer-facing mobile feature release for Android ML Kit within Google Play Services, integrating camera functionality and motion design to enhance brand cohesion and user trust. Managed competing constraints from concept to shipment, increasing user trust by over 30%.

https://developers.google.com/ml-kit/vision/barcode-scanning/code-scanner

Directed user research and comprehensive design efforts for Android Engineering, encompassing needs analysis, personas, user journeys, information architecture, task flows, sketches, wireframes, and high-fidelity mockups. The goal was to unify, simplify, and enhance usability for Android Engineering's data discovery processes, data visualization, and health and stability monitoring.

Tested designs and prototypes through user testing, resulting in improved productivity and workflows for product analysts and engineering teams. Fostered cross-functional collaboration with stakeholders, end-users, product managers, engineers, marketing, and legal throughout the end-to-end design process.

Contributed significantly to the Material Design team library by providing research, design, custom icons, and components, including dark mode and accessibility analysis for web apps.

Designed and produced course videos featured in the Technology library on LinkedIn Learning, covering diverse topics such as UX design, web development, and software engineering.

Contributed to the Diversity, Inclusion, and Belonging (DIBS) initiative, underscoring a commitment to fostering a diverse and inclusive environment.

Led the redesign and user experience research (UXR) for a CRM and chatbot system at an AI-powered startup. Developed a foundational design system, resulting in a 50%+ increase in user satisfaction and a 12% boost in conversion rates.

Conducted user research and needs analysis to identify gaps, pain points, identify personas, customer journey maps, and task flows to prioritize end-user needs and experience.

Collaborated iteratively with product manager, leadership, stakeholders, end-users, and engineers to design style guide, wireframes, data visualizations, high-fidelity mocks, and prototypes to unify and simplify set of consumer-facing desktop applications.

Courses

• Visual Communication Design

• 3D Art and Animation with Autodesk Maya

Promoted to Lead UX engineer, spearheading the end-to-end redesign of the Harvard Teaching and Learning mobile and desktop website, leading to increased user satisfaction by 38%.

https://teach.extension.harvard.edu/

Orchestrated the end-to-end redesign and rebranding of mobile and desktop sites, including course website migration to Canvas LMS, increasing enrollment by 13%, retention by 50%, and user satisfaction by 100%.

Assumed a leadership role in the Diversity, Inclusion, and Belonging (DIBS) initiative, underscoring a commitment to fostering a diverse and inclusive environment.

Produced commercial spots for television and radio

Managing, Training, Staffing, and Recruiting Promotional Talent

• Onboarding, training, and directing team of promotional talent (teams of 5-15)

• Directing Events

• Marketing for national brands including Disney, Warner Brothers, Hershey, Ford, Green Day, Chambord, and more