# Laura Vitanza > Senior Product Designer @ Microsoft AI | Founding designer for MAI Platform, designing 0-1 agentic CRM, integrating AI insights Location: Greater Seattle Area, United States Profile: https://flows.cv/lauravitanza At Google, I lead the end-to-end design experience for Play search and discovery, based on data-driven decisions. I apply my expertise in Generative AI and sponsored content to add value for billions of global users and significantly enhance engagement, driving conversions. Partnering cross-functionality, my efforts have contributed to more than doubled revenue goals, evidencing the successful integration of content-forward monetization strategies that prioritize the user journey and developer brand vitality. ## Work Experience ### Senior Product Designer @ Microsoft Jan 2025 – Present | Redmond, WA Microsoft AI: Advertising & monetization. Driving 0-1 design for CRM and platform tools, integrating AI and Copilot to deliver intelligent, user-centric experiences that drive revenue and streamline seller workflows ### Senior Interaction Designer @ Google Jan 2023 – Jan 2025 | San Francisco Bay Area Led the design and implementation of AI-powered features within the Google Play search and discovery experience, resulting in increased user engagement and revenue. Focused on monetization and enhancing the user journey on SERP, CRM, and browsy surfaces for Google Play Store while boosting the developer brand. Utilizing generative AI, sponsored content, and recommendations, to drive revenue while enriching the user experience, facilitating the discovery of relevant content, and bolstering developer brands for sustained investment in the Play Store, surpassing revenue goals by over 100%. Leveraging data-driven insights and user research, our team consistently surpasses revenue targets by crafting a seamless native ad experience that seamlessly integrates with the user journey. Using generative AI to solve business problems and integrate more useful and informative experiences into Play Store-sponsored content, based on user feedback, to enhance their search, browse, and discovery journeys. Expertise extends across various ad asset formats and generative AI, encompassing mobile, denser, large screens, and foldable devices. Contributing custom components to Play Material Design system via Play Creative Shop Play and Design Systems Council. Recipient of award for outstanding contributions in the professional field of interaction design. ### Principal Experience Designer @ Dictionary.com Jan 2023 – Jan 2023 | San Francisco Bay Area Led a comprehensive redesign initiative for Dictionary.com and Thesaurus.com web and mobile platforms, overseeing the restructuring of information architecture, design systems, ad placement, and aligning the user journey, increasing CTR by 35%, and revenue by over 25%. Conducted workshops on agile methodologies, pod-style work, and fostered cross-functional collaboration to enhance team efficiency. Initiated collaboration with the data science team and engineering partners to formulate data analysis plans, leveraging insights to inform strategic design decisions. Guided and facilitated design sprints, team meetings, hiring decisions, and interviews, contributing to the overall success of the team and projects. Served as design lead on DEI councill, contributing to workplace integration, project and event planning, and site-wide DEI recognition and promotions. ### Senior Product Designer @ Zoom Jan 2022 – Jan 2023 Launched onboarding flow for new feature release, Zoom Phone, resulting in increased 32% retention and over 50% decreased over support requests. ### Product Designer @ Meta Jan 2022 – Jan 2023 | Menlo Park, California, United States As the lead designer for creative advertising performance measurement tools, I spearheaded UX initiatives by assessing user needs and pain points through comprehensive user research. I played a pivotal role in shaping information architecture, user journeys, sketches, wireframes, and high-fidelity mocks and prototypes for advertising applications on Facebook, Instagram, and Meta Family of Apps, increasing user satisfaction via UMUX lite by over 23% and surpassing revenue goals by over 50%. Collaborating seamlessly with cross-functional teams, including Product Managers and Engineering, I defined roadmaps and feature requests for these tools. In partnership with team members, I conducted a thorough audit of the Business application suite, evaluating consistency, centralization, and subsequently redefined the design system and components for a more cohesive user experience. To strengthen brand identity, I took the lead in designing the org logos. Initially contracted from February to June 2022, I transitioned into a full-time employee role in July 2022. ### Interaction Designer @ Google Jan 2021 – Jan 2022 | Mountain View, California, United States (remote) Led the design of the Google Play ML Kit mobile QR Code Scanner feature, leveraging AI/ML for a seamless user experience. This project was successfully launched at Google I/O. Streamlined workflows for Android engineering tools through redesign and user experience research. Led the design for a consumer-facing mobile feature release for Android ML Kit within Google Play Services, integrating camera functionality and motion design to enhance brand cohesion and user trust. Managed competing constraints from concept to shipment, increasing user trust by over 30%. https://developers.google.com/ml-kit/vision/barcode-scanning/code-scanner Directed user research and comprehensive design efforts for Android Engineering, encompassing needs analysis, personas, user journeys, information architecture, task flows, sketches, wireframes, and high-fidelity mockups. The goal was to unify, simplify, and enhance usability for Android Engineering's data discovery processes, data visualization, and health and stability monitoring. Tested designs and prototypes through user testing, resulting in improved productivity and workflows for product analysts and engineering teams. Fostered cross-functional collaboration with stakeholders, end-users, product managers, engineers, marketing, and legal throughout the end-to-end design process. Contributed significantly to the Material Design team library by providing research, design, custom icons, and components, including dark mode and accessibility analysis for web apps. ### Content Producer @ LinkedIn Jan 2019 – Jan 2021 | Santa Barbara, California Area Designed and produced course videos featured in the Technology library on LinkedIn Learning, covering diverse topics such as UX design, web development, and software engineering. Contributed to the Diversity, Inclusion, and Belonging (DIBS) initiative, underscoring a commitment to fostering a diverse and inclusive environment. ### Principal Product Designer @ Actium Health Jan 2020 – Jan 2021 | Palo Alto, California, United States Led the redesign and user experience research (UXR) for a CRM and chatbot system at an AI-powered startup. Developed a foundational design system, resulting in a 50%+ increase in user satisfaction and a 12% boost in conversion rates. Conducted user research and needs analysis to identify gaps, pain points, identify personas, customer journey maps, and task flows to prioritize end-user needs and experience. Collaborated iteratively with product manager, leadership, stakeholders, end-users, and engineers to design style guide, wireframes, data visualizations, high-fidelity mocks, and prototypes to unify and simplify set of consumer-facing desktop applications. ### Graduate Teaching Fellow @ Harvard University Jan 2018 – Jan 2019 | Cambridge, Massachusetts Courses • Visual Communication Design • 3D Art and Animation with Autodesk Maya ### Lead UX Designer and Web Developer | Academic Technology Consultant @ Harvard University Jan 2018 – Jan 2019 | Cambridge, Massachusetts Promoted to Lead UX engineer, spearheading the end-to-end redesign of the Harvard Teaching and Learning mobile and desktop website, leading to increased user satisfaction by 38%. https://teach.extension.harvard.edu/ ### Lead Experience Designer | LMS Admin @ Northeast Technical Institute Jan 2015 – Jan 2017 | Scarborough, ME Orchestrated the end-to-end redesign and rebranding of mobile and desktop sites, including course website migration to Canvas LMS, increasing enrollment by 13%, retention by 50%, and user satisfaction by 100%. Assumed a leadership role in the Diversity, Inclusion, and Belonging (DIBS) initiative, underscoring a commitment to fostering a diverse and inclusive environment. ### Senior Content Producer @ WPXT-TV The CW, Hot 104.7 (Mainestream Media), Time Warner Cable Business Class Jan 2011 – Jan 2015 | Scarborough, Maine Produced commercial spots for television and radio ### Manager @ Big Orange Productions Jan 2008 – Jan 2011 | Northeast Territory Managing, Training, Staffing, and Recruiting Promotional Talent •Onboarding, training, and directing team of promotional talent (teams of 5-15) •Directing Events •Marketing for national brands including Disney, Warner Brothers, Hershey, Ford, Green Day, Chambord, and more ## Education ### Master’s Degree A.L.M. in Digital Media Design, Information Technology, Extension Studies Harvard University ### Computer/Information Technology Administration and Management Stanford Continuing Studies ### Certificate in User Experience Foundations Harvard University ### Certificate in Design Thinking Harvard University ### Certificate in Agile Project Management Harvard University ### Post-Graduate Certificate in Learning Design & Technology Harvard Extension School ### Certificate in Interaction Design Designlab ### Certificate in Animation, Interactive Technology, Video Graphics and Special Effects School of Motion ### Certificate in Human Computer Interaction IxDF - The Interaction Design Foundation ### Bachelor of Arts - BA Plymouth State University ### Certificate in Teaching Artist Circle in the Square ## Contact & Social - LinkedIn: https://linkedin.com/in/laura-vitanza-design - Website: https://www.lauravitanza.design/ - Website: https://lauravitanza.design --- Source: https://flows.cv/lauravitanza JSON Resume: https://flows.cv/lauravitanza/resume.json Last updated: 2026-02-23