# Laurel Katz > Principal Product Designer at Zendesk Location: Oakland, California, United States Profile: https://flows.cv/laurelkatz Specialties: Design leadership, creative direction, visual design, user interface design, interaction design, information architecture, design systems, branding and identity design, data visualization, user experience design, logo and iconography design, information design, product design, brand and visual systems design. ## Work Experience ### Principal Product Designer @ Zendesk Jan 2022 – Present | San Francisco Bay Area ### Lead Product Designer @ Zendesk Jan 2021 – Jan 2022 | San Francisco Bay Area ### Director of Design @ Mode Jan 2018 – Jan 2020 | San Francisco Lead, manage, and mentor a team of product and brand designers. Partner with product management and engineering to bring consistency, simplicity, and clarity to the product experience. Create a compelling, differentiated brand and guide the expression of the brand across a range of channels and mediums. Conceptualize, define, and evolve design system across product, marketing and brand. Leverage user research findings and data science insights to drive user experiences that are strategic and empathetic. Mode is a collaborative data analytics platform where analysts and data scientists can employ interactive data exploration and analysis to drive better decision making. ### Head of Design @ Fabric Genomics Jan 2016 – Jan 2018 | San Francisco Bay Area Provide design leadership, strategy, and execution for experiences across Fabric Genomics. Define and drive the direction of design and the vision for the brand. Rebrand company including logo and naming architecture. Create a cohesive and compelling design system across brand, marketing, and product. Lead a team of contract and agency designers. Fabric Genomics delivers an AI-driven platform for clinical genomic data analysis. ### Director of Design @ Practice Fusion Jan 2015 – Jan 2016 | San Francisco Bay Area Drive the creative vision for the design team. Lead design across product, marketing, and brand. Manage and mentor a team of visual and interaction designers. Craft a design language that delivers a unified user experience across all touchpoints. Define and evolve design patterns, interaction models, and style guide. Leverage customer insights to drive compelling design solutions. Lead process improvements, and foster design culture. Collaborate with product, research, and engineering to deliver experiences that align business and customer needs. Practice Fusion provides a cloud-based electronic health record platform for doctors and patients. ### Principal, Visual Design and Brand @ Practice Fusion Jan 2013 – Jan 2015 | San Francisco Bay Area Creative direction across brand, product, and marketing. Rebrand company including logo, brand system, and product experience. Define a coherent visual design language for a range of devices from mobile to desktop. Create style guide and provide design direction for responsive component library. Collaborate with user research, program management, stakeholders, and engineering in an agile environment. ### Senior Visual Designer @ Practice Fusion Jan 2013 – Jan 2013 Visual design across product, brand, and marketing. Create and iterate designs that set direction for new brand vision. Utilize typography, iconography, color, space, and texture to create a branded experience for products and marketing site. Create reusable visual design patterns within a responsive design framework. ### Creative Director and Owner @ izles Jan 2005 – Jan 2013 | San Francisco Bay Area Craft seamless experiences across complex ecosystems balancing business and human needs. Create web and mobile application designs for both enterprise and consumer products. Art direction and visual design for brand experiences across web, mobile, and print. Design strategy, concept, and execution for brand architecture and identity systems. Clients include: Wiley (Pfeiffer & Jossey-Bass), GreatSchools, Tetherpad (LeaveNow app), 1300 on Fillmore, Davis Instruments, The Table Group, Sonia Hunt, Noie Media, and Habitat for Humanity. ### Art Director @ DiNoto Advertising Jan 2002 – Jan 2005 | New York City Metropolitan Area Art direction and design for cross-channel brand experiences including print, web, outdoor, television, and identity design. Clients include: Coca-Cola, MLB.com, TBS, TIAA-CREF, Equinox Fitness, Ryan Beck & Co, NYC Poison Control Center, Orangina, and Oxygen Media. ## Education ### BS in Product Design ArtCenter College of Design ### BA in Critical Theory & Contemporary Aesthetics Yale University ## Contact & Social - LinkedIn: https://linkedin.com/in/laurelkatz --- Source: https://flows.cv/laurelkatz JSON Resume: https://flows.cv/laurelkatz/resume.json Last updated: 2026-04-13