San Francisco, California, United States
Delivered comprehensive branding kits that ensured consistent visual identity and messaging across platforms, supporting organizational integrity and compliance with internal standards.
Partnered with the Marketing Director to develop persuasive proposals and pitch materials, aligning messaging with client objectives and business development goals.
Contributed to the planning and execution of digital content strategies, enhancing public engagement while maintaining brand consistency and reputational oversight.
Led the redesign and optimization of AJWI’s website to improve user experience, reinforce brand presence, and support transparency.
Planned and conducted research to identify user needs and system inefficiencies, informing strategic improvements in alignment with client objectives.
Created detailed mock-ups and presentation materials to support client proposals, ensuring clarity, professionalism, and persuasive impact.
Collaborated with cross-functional teams to implement design enhancements that improved user engagement and supported compliance with organizational standards.
Analyzed client feedback and system performance to guide iterative improvement, emphasizing precision and responsiveness.