# Lauren Ciulla > Product Designer - IBM CIO AI, Automation & Data Platform Location: New York, New York, United States Profile: https://flows.cv/laurenciulla I am a multifaceted designer based in New York City. Combining a passion for creativity with experience in visual design, frontend development, user research, and content creation, I help clients express themselves and their ideas through digital content. ## Work Experience ### Advisory Product Designer @ IBM Jan 2025 – Present | New York, New York, United States I design intuitive, AI-powered experiences to deliver measurable impact at scale. My product design work incorporates user research, UX strategy, visual design, and AI integration to simplify complex workflows and accelerate business outcomes. My user research, UX strategy, and visual design of the AI-powered due diligence tool for IBM’s M&A organization led to a successful launch in 2025. The tool increased contract review coverage from ~10% to 100%, improved contract review speed by 80% (from 45–60 min to ~10 min per review), and achieved 92% classification accuracy. ### Visual Designer @ IBM Jan 2022 – Jan 2025 | New York, New York, United States I streamlined the UX of a legacy accommodation request tool by leading a business process transformation that resulted in a 39% reduction in manual steps and the global expansion of the tool. I contributed user research and UX design on a cross-functional team while leading a workgroup to create a new component for the Carbon Design System. I produced live events hosted by IBM executives for global audiences averaging 3,000 people. ### Associate Visual Designer @ IBM Jan 2020 – Jan 2022 | New York, New York, United States I led visual design effort on an internal pricing and costing tool, incorporating UX designs, stakeholder interests, and IBM’s Carbon Design System. Prior to that I worked on a cross-functional team supporting an internal website-building service, utilizing and contributing to our internal design system. Throughout various projects, I conducted user research, IBM Enterprise Design Thinking activities, and user testing throughout the design process to pinpoint user needs and ensure user-centered design. I also created 2D and 3D animated videos, which includes conceptualizing a vision, facilitating stakeholder ideation, performing content design, storyboarding, and illustrating assets. During downtime from project work, I mentored junior designers in visual/multimedia design & navigating the design landscape. ### CIO Design Intern @ IBM Jan 2019 – Jan 2020 | New York, NY Working on an agile team, I developed the content, UX design, and visual design for an educational website focused on helping designers work efficiently in an agile environment. I conducted user research and IBM Enterprise Design Thinking activities to construct user personas and pinpoint user needs. I also iterated on designs based on user tests and design reviews. Throughout my internship I created animated event summary videos for various company engagement activities, including a CIO/DWE Hackathon and the 2019 Intern Project Showcase. Additionally, I co-facilitated an Enterprise Design Thinking workshop focused on accessible design for a group of high school girls in Girls Who Code. ### Email Marketing Intern @ The UConn Foundation Jan 2017 – Jan 2020 | Storrs, CT As an Email Marketing Intern at The UConn Foundation, I helped with scheduling, segmenting, testing, proofreading, and reporting upon targeted email communications to alumni, parents, donors, and other members of UConn Nation. I utilized both technical and creative skills to design emails and assist with the development and execution of successful events-based and solicitation marketing strategies within the context of a philanthropic organization. ### Design Intern @ Greenhouse Studios UConn Jan 2019 – Jan 2020 | Storrs, CT I develop web and marketing design solutions to assist with virtual and augmented reality projects, including an immersive web narrative focused on Charles V and a progressive web application in the Vue.js framework. ### Web Developer & Digital Graphic Artist @ UConn Department of Communication Jan 2018 – Jan 2019 | Storrs, CT In this temporary position, I created original vector illustrations for an educational video game. I also worked to improve the UX/UI of the game through JavaScript coding. ### Marketing Intern/Freelance Designer @ HPOne Jan 2018 – Jan 2019 | Trumbull, CT As a Marketing Intern at HPOne, I designed and coded animated HTML5 banner ads featured in Google AdWords and Sizmek ad slots. I also synthesized research topics into infographics with custom illustrations to be posted as content marketing material on the Medicare Solutions Blog. In addition, I created and implemented a social media strategy on the corporate Instagram, Facebook, Twitter, and LinkedIn pages. As part of the 2018 Intern Program, I worked on a team that organized, advertised, and executed employee events to enhance engagement and promote recruitment. We achieved our goal of getting HPOne named one of CT Magazine's Top Places to Work. I completed my internship in August 2018, but remained a part of the HPOne team as a Freelance Designer. I continued to design and code HTML5 ads and create infographics in Adobe Illustrator. ### Sales Associate @ Gymboree Jan 2016 – Jan 2018 | Trumbull, Connecticut As a sales associate, I aided customers in a friendly, helpful, and efficient manner about products available utilizing customer service, verbal communication, and interpersonal skills to create a welcoming shopping environment. I also operated cash registers utilizing technical, multitasking, and organizational skills to avoid surpluses or shortages. I was also responsible for censoring and marking down merchandise to ensure organization and accuracy within the store. ### Graphics/Illustration Specialist @ University of Connecticut Student Financial Aid Services Jan 2018 – Jan 2018 | Storrs, CT In this temporary position, I designed and created code for a new multipage section of UConn’s Financial Aid website. I integrated client requests and university brand standards to convey digital content effectively. I created this website in WordPress while also utilizing the Adobe Creative Suite. ### Social Media Leader @ After Romeo Band Street Team Jan 2014 – Jan 2015 As Social Media Leader, my duties included generating content for social media sites like Twitter, Instagram, and Facebook to both interest current fans and draw in new potential street team members. I worked with weekly deadlines and ensured the band got the promotion it desired through written communication and other digital content. ## Education ### Digital Media & Design in Web Page, Digital/Multimedia and Information Resources Design University of Connecticut ### Bachelor of Arts - BA in English Language and Literature, General University of Connecticut ## Contact & Social - LinkedIn: https://linkedin.com/in/lauren-ciulla - Portfolio: https://www.lauren-ciulla.com/ --- Source: https://flows.cv/laurenciulla JSON Resume: https://flows.cv/laurenciulla/resume.json Last updated: 2026-03-29