Promoted through multiple roles while contributing as a hands-on Principal Product Designer on high-impact platform initiatives. Led core product and home screen experiences across mobile and web, partnering closely with Product, Engineering, Research, and Legal in a regulated fintech environment.

Owned platform-level design supporting multi-corridor sending, Store of Value, recurring send experiences, and global navigation patterns used across 30+ countries. Designed scalable components and interaction patterns to support growth from dozens to thousands of corridors while maintaining clarity and usability.

Served in people-management roles during periods of growth and leadership transition, mentoring designers while maintaining direct ownership of complex product work. Helped scale the design team from 2 to 12 designers and contributed to strong engagement and execution standards.

Implemented structured design review practices that improved delivery quality across 15+ quarterly initiatives and supported cross-regional collaboration across North America, London, and Israel.

Selected accomplishments include:

Led global home screen platform design across mobile and web, improving usability and engagement.

Designed multi-corridor navigation and corridor-switching patterns to support global scale.

Partnered cross-functionally to integrate Store of Value into the core app experience under regulatory constraints.

Drove pricing and fee transparency improvements through experimentation, contributing to measurable gains in conversion, engagement, and revenue.

Recognized by executive leadership for design contributions tied to business outcomes; received CEO callouts during quarterly reviews.

Co-led Elevate, a women’s affinity group, shaping programming focused on leadership visibility and career development; organized student design workshops and partnered with senior leaders to host internal and external fireside chats.

Collaborated with a cross-functional team to redesign Leafly's detail pages, focusing on showcasing dispensary products more effectively and improving user experience.

Highlights of accomplishments in this role include:

Partnered with another Designer, a PM, and Engineers to align design improvements with business goals, ensuring seamless integration of marketing objectives into the detail pages.

Executed user-centric design updates by iterating on feedback and implementing innovative solutions to enhance product visibility and customer engagement.

Streamlined design and development workflows through close coordination with team members, ensuring timely delivery of the redesigned detail pages with high-quality outcomes.