Gradable is a subsidiary of Farmers Business Network

As the sole designer for Gradable, FBN Grain Market, and Sustainability platforms I led the team in the design strategy and execution from concept, to implementation to improvements and scale. I owned the full design language of Gradable across its own platform, FBN, and 3rd party platforms to connect farmers with their buyers, their data inputs, and enabling regenerative agriculture premiums at scale.

Key Highlights:

• Designed data visualization, tools, and mapping to help farmers understand their grain data, including their partner grain sales, their field data, and historical data

• Responsible for the design language for Gradable as a standalone brand and Grain Marketing experience within Farmer’s Business Network.

• Worked alongside farmer reps, farmers, product managers, data scientists, and engineers to create UI that standardized experiences across farmer facing and B2B facing areas of the product along with adhering to Governance and USDA rules and regulations

• Designed, tested, and launched platform capabilities for grain trading, carbon scoring, and geospatial field validation that power environmental claims and premium pricing

• Designed connected product experiences for farmer’s data with two strategic joint ventures with large industry grain partners POET and ADM.

• Helped grow the Gradable platform from o to 20,000 farmer users receiving $30M+ in annual regenerative practice incentives across multiple major agriculture partnerships

Farmers Business Network is a GV, Kleiner Perkins, T. Rowe Price, Temasek, and BlackRock-backed independent agtech company helping farmers become more profitable through better data, smarter crop marketing, and modern fintech solutions. Since joining FBN I've focused on solving real world problems for farmers starting with our Crop Marketing, Advisory, and our Gradable platform.

As a Senior Designer at Nuna, I focused on data visualization for healthcare administrators to better understand their Medicare/Medicaid options and implementing value based care for clients through easy to read dashboards to help create actionable healthcare insights.

Key Highlights:

• Designed data visualization for financial, medical, and customer data throughout the Nuna Platform, focusing on end to end client focused scalable designs.

• Collaborated with Solutions and Product teams to design customizable dashboard experiences for Nuna clients to better implement value based care.

• Worked with the design team to host design thinking sessions with company partners.

Nuna Inc is a value based healthcare company partnered with Center for Medicare and Medicaid, Hills Physicians, and HIPAA compliant platform that focuses on data-driven products and services power value-based payment arrangements and facilitate high-value healthcare delivery.

As a Product Design Lead I launched the EAP (Employee Assistance Platform) for Optum and United Healthcare powered Rally as the sole product designer, bringing the product from ideation, testing, iterations through to release. This platform focused on mental health care for patients, from getting help in a timely manner to connecting them with resources to doctors as well as additional resources on financial and occupational help and was rolled out to all clients using Optum and UHC for their employee assistance benefits.

Key Highlights:

• Engaged with stakeholders from Rally and Optum to create a new digital experience for the Employee Assistance Program (EAP) through Rally.

• Responsible for creating testing plans for EAP, and determining product flow and design through user needs and business needs. These needs were determined through market testing with the United Healthcare research team which I lead the testing initiatives.

• Collaborated with multiple teams across Rally and Optum, including content, marketing and design systems, to create the EAP which encompassed multiple products and platform offerings in the UHG family of companies.

• Created mobile responsive designs and mockups, and consulted on native app design for the EAP product.

Rally Health is a digital experience owned by United Healthcare and Optum that creates personalized goals to empower healthcare users to take control of their health, find doctors that are right for them, and have a clear understanding on their care’s cost Through personalized daily goals, recommendations, and rewards are key to prevention and transparency, and access to information is crucial when it comes to care.

As a Lead Designer I was responsible for creating virtual experiences for therapists and school administrators to track their students progress in their IEP and make sure it was in compliance with US law mandating protected services for children with special needs, and healthcare privacy.

Highlights:

Worked with stakeholders to create better online software to serve a variety of users from Speech Pathologists, Occupational and Behavioural Therapists to School Administrators, from onboarding students to billing services to progress tracking in a virtual platform.

Designed data displays for users to quickly track student work, this design had to be cohesive and simple to allow for scanning from dozens to hundreds of student’s progress depending on the school district size or therapist work load.

Created an Attendance dashboard so that the student IEP could be tracked and understood if there were lapses in services for the student.

Responsible for the identity of our private online platform as well as creating a cohesive look and flow with multiple user types, permissions, and goals.

Responsible for testing new ideas within our platform, expanding products to better serve our customers, and documenting the product’s development.

Worked on designing mechanisms to ensure student and data privacy while allowing for administrators and therapists to collaborate to ensure student outcomes as well as tools to update parents on their child’s progress.

Presence is an online learning platform focusing on serving K-12 students with IEPs or behavioral and mental health needs in compliance with the US Education regulations for students with special needs, the Americans with Disabilities Act (ADA), and Individuals with Disabilities Education Act (IDEA).

Weather Underground under The Weather Company was acquired by IBM Watson group in 2016 and our team worked alongside the IBM design team

• Managed a team of up to 6 designers and content creators, responsible for designer

growth as well as hiring new designers. Trained with IBM management program, worked

closely with higher managers to ensure employee satisfaction and merit.

• Worked with The Weather Company and IBM’s design departments on Weather

Underground’s brand development within the organizations.

• Worked with stakeholders to explore solutions on expanding our sensor networks.

Most notably expanding into Air Quality sensors, worked and tested with local

communities and EPA to better design air quality products.

• Responsible for ensuring the visual identity of WU across web and apps, as well as

working within Marketing to ensure the brand identity.

• Responsible for creating new ideas for brand awareness and content for Weather

Underground properties, including illustrations, posters, and external marketing campaigns.

Weather Underground under The Weather Company was purchased by IBM in Feb 2016