# Lauren Moyer > Lead Product Designer | User Experience Testing, Prototyping, Figma Location: Oakland, California, United States Profile: https://flows.cv/laurenmoyer I’m a product designer dedicated to making high-stakes systems feel intuitive, whether I’m designing for environmental GIS, financial tools, or automated workflows. Over the past 15+ years, I’ve designed data-heavy SaaS platforms across healthcare, agriculture, weather data, and other regulated environments. Much of my work lives in dashboards, workflows, and automated operational tools used by administrators and analysts to make high-stakes decisions. Recently, this has included integrating GIS and spatial data to help users visualize impact and designing for the specific transparency needs of AI-driven processes. I’ve led end-to-end product design as a sole designer, partnering closely with product, engineering, and domain experts to ship products from early concept through launch. Most recently, I led design for Gradable’s sustainability and grain-market platforms, helping grow the ecosystem to more than 20,000 farmers receiving $30M+ in annual incentives. I enjoy working at the intersection of data, policy, and real-world impact, especially on products that help organizations understand complex information and act on it with confidence ## Work Experience ### Senior Product Designer @ Gradable® Jan 2022 – Jan 2025 | San Francisco Bay Area Gradable is a subsidiary of Farmers Business Network As the sole designer for Gradable, FBN Grain Market, and Sustainability platforms I led the team in the design strategy and execution from concept, to implementation to improvements and scale. I owned the full design language of Gradable across its own platform, FBN, and 3rd party platforms to connect farmers with their buyers, their data inputs, and enabling regenerative agriculture premiums at scale. Key Highlights: - Designed data visualization, tools, and mapping to help farmers understand their grain data, including their partner grain sales, their field data, and historical data - Responsible for the design language for Gradable as a standalone brand and Grain Marketing experience within Farmer’s Business Network. - Worked alongside farmer reps, farmers, product managers, data scientists, and engineers to create UI that standardized experiences across farmer facing and B2B facing areas of the product along with adhering to Governance and USDA rules and regulations - Designed, tested, and launched platform capabilities for grain trading, carbon scoring, and geospatial field validation that power environmental claims and premium pricing - Designed connected product experiences for farmer’s data with two strategic joint ventures with large industry grain partners POET and ADM. - Helped grow the Gradable platform from o to 20,000 farmer users receiving $30M+ in annual regenerative practice incentives across multiple major agriculture partnerships Farmers Business Network is a GV, Kleiner Perkins, T. Rowe Price, Temasek, and BlackRock-backed independent agtech company helping farmers become more profitable through better data, smarter crop marketing, and modern fintech solutions. Since joining FBN I've focused on solving real world problems for farmers starting with our Crop Marketing, Advisory, and our Gradable platform. ### Lead UX Designer @ Nuna Inc. Jan 2021 – Jan 2022 | San Francisco Bay Area As a Senior Designer at Nuna, I focused on data visualization for healthcare administrators to better understand their Medicare/Medicaid options and implementing value based care for clients through easy to read dashboards to help create actionable healthcare insights. Key Highlights: - Designed data visualization for financial, medical, and customer data throughout the Nuna Platform, focusing on end to end client focused scalable designs. - Collaborated with Solutions and Product teams to design customizable dashboard experiences for Nuna clients to better implement value based care. - Worked with the design team to host design thinking sessions with company partners. Nuna Inc is a value based healthcare company partnered with Center for Medicare and Medicaid, Hills Physicians, and HIPAA compliant platform that focuses on data-driven products and services power value-based payment arrangements and facilitate high-value healthcare delivery. ### Senior Product Designer @ Rally Health Jan 2019 – Jan 2021 | San Francisco Bay Area As a Product Design Lead I launched the EAP (Employee Assistance Platform) for Optum and United Healthcare powered Rally as the sole product designer, bringing the product from ideation, testing, iterations through to release. This platform focused on mental health care for patients, from getting help in a timely manner to connecting them with resources to doctors as well as additional resources on financial and occupational help and was rolled out to all clients using Optum and UHC for their employee assistance benefits. Key Highlights: - Engaged with stakeholders from Rally and Optum to create a new digital experience for the Employee Assistance Program (EAP) through Rally. - Responsible for creating testing plans for EAP, and determining product flow and design through user needs and business needs. These needs were determined through market testing with the United Healthcare research team which I lead the testing initiatives. - Collaborated with multiple teams across Rally and Optum, including content, marketing and design systems, to create the EAP which encompassed multiple products and platform offerings in the UHG family of companies. - Created mobile responsive designs and mockups, and consulted on native app design for the EAP product. Rally Health is a digital experience owned by United Healthcare and Optum that creates personalized goals to empower healthcare users to take control of their health, find doctors that are right for them, and have a clear understanding on their care’s cost Through personalized daily goals, recommendations, and rewards are key to prevention and transparency, and access to information is crucial when it comes to care. ### Lead UX/UI Designer @ PresenceLearning Jan 2017 – Jan 2019 | San Francisco Bay Area As a Lead Designer I was responsible for creating virtual experiences for therapists and school administrators to track their students progress in their IEP and make sure it was in compliance with US law mandating protected services for children with special needs, and healthcare privacy. Highlights: Worked with stakeholders to create better online software to serve a variety of users from Speech Pathologists, Occupational and Behavioural Therapists to School Administrators, from onboarding students to billing services to progress tracking in a virtual platform. Designed data displays for users to quickly track student work, this design had to be cohesive and simple to allow for scanning from dozens to hundreds of student’s progress depending on the school district size or therapist work load. Created an Attendance dashboard so that the student IEP could be tracked and understood if there were lapses in services for the student. Responsible for the identity of our private online platform as well as creating a cohesive look and flow with multiple user types, permissions, and goals. Responsible for testing new ideas within our platform, expanding products to better serve our customers, and documenting the product’s development. Worked on designing mechanisms to ensure student and data privacy while allowing for administrators and therapists to collaborate to ensure student outcomes as well as tools to update parents on their child’s progress. Presence is an online learning platform focusing on serving K-12 students with IEPs or behavioral and mental health needs in compliance with the US Education regulations for students with special needs, the Americans with Disabilities Act (ADA), and Individuals with Disabilities Education Act (IDEA). ### Lead Product Designer | Manager @ Weather Underground Jan 2015 – Jan 2017 | San Francisco Bay Area Weather Underground under The Weather Company was acquired by IBM Watson group in 2016 and our team worked alongside the IBM design team • Managed a team of up to 6 designers and content creators, responsible for designer growth as well as hiring new designers. Trained with IBM management program, worked closely with higher managers to ensure employee satisfaction and merit. • Worked with The Weather Company and IBM’s design departments on Weather Underground’s brand development within the organizations. • Worked with stakeholders to explore solutions on expanding our sensor networks. Most notably expanding into Air Quality sensors, worked and tested with local communities and EPA to better design air quality products. • Responsible for ensuring the visual identity of WU across web and apps, as well as working within Marketing to ensure the brand identity. • Responsible for creating new ideas for brand awareness and content for Weather Underground properties, including illustrations, posters, and external marketing campaigns. Weather Underground under The Weather Company was purchased by IBM in Feb 2016 ### Design Manager / Lead Product Designer @ Weather Underground Jan 2015 – Jan 2017 ### Product Designer @ Weather Underground Jan 2013 – Jan 2015 | San Francisco, California • Responsible for creating wireframes, user testing, brainstorming and creating final pixel perfect mockups while working with Product Managers and Developers. • Redesigned Wunderground’s radar experience, worked with meteorologist and developers to redo our radar palette and create new mapping visualizations. • Worked with Project Managers and Meteorologists to redesign and rebrand Weather Underground, which increased traffic and unique visitors to our products. • Partnered with peers to create a new radar focused app and experience called Storm for both iOS and then Android ### Designer | Illustrator @ PureRED Integrated Marketing Jan 2012 – Jan 2013 | Pleasanton, CA Worked in print, digital, and service design covering in-person shopping to online shopping, making sure the experience and visual language was consistent. Clients I have designed for include: Safeway Dollar General Sears BuyBuyBABY Orchard Supply Hardware Michael's Craft Stores My experience includes but not limited to: - Working on Safeway's revamp of their E-Commerce food delivery, working on logo and rebranding, on website landing experience, on truck design, and in-person promotions. - Worked of the 2012 Safeway Holiday look, creating photoshop actions, custom brushes, and illustrations for their "Chalked" look which was displayed on instore signage, web, and their circulars. I also created tutorials for our design team and taught how to create lifelike but editable chalk illustrations and typography, editable being the key element. - Designing the look and feel for the entire Nike Women's Marathon 2012 with Safeway as the second sponsor. This included design of a reusable bag for the participants, signage, illustrations for the stretching tent, a large hampster wheel to run in, and a photo backdrop for after the race. - Multiple invitations and magazine ads promoting Safeway products, the Safeway Foundation, and Safeway events. ### Designer | Production Design @ Minted Jan 2011 – Jan 2012 | San Francisco Bay Area Edited cards for printing, worked with team and headed the new product, Journals, editing team. Worked with engineers to fix problems in system for the new journal product. Worked in the Production department taking art files from designers and preparing them for Minted's online editing tools. Used Illustrator and InDesign to create codes for Adobe Scene7 and Excel. Participated in quality control for the launch of the new 120 Wedding Invitation Suites in March 2012. ### Gallery Director | Graphic Designer | Web Designer @ TRA Art Group Jan 2009 – Jan 2011 | Michigan Design Center in Troy, MI Ran and managed the gallery on a daily basis. Designed galleries website and maintained it. Hung exhibits and gallery. Helped clients with choosing artwork based on their home and personal style. Photographed, archived and uploaded artwork onto website. Designed press releases, exhibit emails, and signage. Created quotes for clients and handle payments. Worked in POS and with other business finances. Hired freelancers and interns to help with gallery and framing. ### Production : Graphic Design @ Hour Media Jan 2009 – Jan 2009 | Royal Oak, MI Designed small web advertisements for all the HOUR Media magazine websites. Uploaded new articles, photos, and ads to their content management system, Revista. ### Photographer : Web Editor : Graphic Designer @ Jules Schubot Jewelers Jan 2008 – Jan 2009 | Troy, MI Photographed jewelery for inventory and website. Edited photos for web and print. Created ads for newspapers and magazines. Experienced in organizing inventory photos. ### Print Technician @ College for Creative Studies Jan 2006 – Jan 2008 Printed student work, used small and large format printers, rented out equipment, provided customer service, closed and opened print shop. ### Graphic Design Intern @ OxiBrands, LLC Jan 2007 – Jan 2007 | Livonia, MI In charge of promotional material. Concepted and created label design for new products. Designed graphics for web, cars, and signs. Designed stationary and business cards for company. Created package designs for clients. ### Creator @ PurpleMonkey.nu Jan 1999 – Jan 2003 Created and coded a database and server system to host artist websites as their own dotcoms and subdomains under PurpleMonkey. It was a way to create a community of aspiring Junior High and High School artists to have an affordable option for ad-free webhosting while also creating a small community. We each had our own online personality and Purple Monkey avatars and we created message boards to discuss artwork, editing, and about anything with our friends and fans. In the site host's lifetime I hosted 7 different artists from all over the USA and Australia, it included many young people interested in Anime/Manga art, and also photography. ## Education ### BFA in Illustration, Design College for Creative Studies ### Horticulture Merritt College ### Certificate IDEO U ### Service Design Immersive Cooper Professional Education ### Product Management General Assembly ### GIS Certificate in Maps and Geospacial Design Penn State University ## Contact & Social - LinkedIn: https://linkedin.com/in/laurenmoyer - Portfolio: http://www.laurenmoyer.com/ --- Source: https://flows.cv/laurenmoyer JSON Resume: https://flows.cv/laurenmoyer/resume.json Last updated: 2026-04-13