# Lauren Vetter > Growth Designer Location: Philadelphia, Pennsylvania, United States Profile: https://flows.cv/laurenvetter Hi there, I'm Lauren. I entered the nyc startup scene during college and have been designing for B2C and Saas tech companies for 10 years now. I’ve scaled a local product to nationwide, expanded product outreach to new demographic markets, and integrated AI technology into manual service flows. Recently, I focused on growth, engagement and retention, for a FinTech platform integrating Cryptocurrency. Today I'm designing with Fidelity Investments' Personal Investing business group, on the Digital Assets, End-to-End Crypto UX Team; focusing on the information architecture of trade and money movement. ​I am an innovative, problem solving creative, aspiring to develop quality products to improve the lives of everyday people. With my methodical, curious and optimistic way of being, I am eager to collaborate and perform with thriving teams. ## Work Experience ### Senior UX Designer, Crypto @ Fidelity Investments Jan 2025 – Present | Philadelphia, Pennsylvania, United States ### Information Architect, Crypto @ Fidelity Investments Jan 2023 – Jan 2024 | New York, United States Financial Services Enterprise, B2C, Personal Investing, Digital Assets, Cryptocurrency E2E, Crypto Trading, Crypto Money Movement ### Product Designer, Growth @ Current Jan 2021 – Jan 2022 | New York City Metropolitan Area ### Product Designer @ Current Jan 2020 – Jan 2021 | New York City Metropolitan Area FinTech neo-bank, B2C, 36th employee, 2nd designer ### Product Designer @ Odeko Jan 2019 – Jan 2020 | New York City Metropolitan Area Artificial Intelligent software enterprise, B2B, 23rd employee, 2nd designer ### UX/UI Designer @ SLING Jan 2019 – Jan 2019 | Brooklyn, New York ### Interaction Designer @ KidPass Jan 2016 – Jan 2018 | New York City Metropolitan Area ### Designer @ KidPass Jan 2015 – Jan 2016 | New York City Metropolitan Area Education scheduling platform, B2C, 1st employee, founding designer, YC W17 ### Graphic Designer @ Inked Magazine Jan 2016 – Jan 2016 | New York City Metropolitan Area ### Graphic Designer @ Ahalife Holdings Ltd Jan 2013 – Jan 2015 | New York City Metropolitan Area ### Visual Content Designer @ Ahalife Holdings Ltd Jan 2012 – Jan 2013 | New York City Metropolitan Area ### Visual Content Designer @ Ahalife Holdings Ltd Jan 2012 – Jan 2012 | New York City Metropolitan Area Fashion ecommerce platform ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design Fashion Institute of Technology ### Associate of Applied Sciences (AAS) in Fine Arts Fashion Institute of Technology ## Contact & Social - LinkedIn: https://linkedin.com/in/lauren-nicolich - Portfolio: http://www.laurennicolichdesign.com --- Source: https://flows.cv/laurenvetter JSON Resume: https://flows.cv/laurenvetter/resume.json Last updated: 2026-03-31