Partner & Alliance Program Leader | Workday · Microsoft · Google Cloud | ISV VAR GSI MSP & Channel Ecosystem Strategy | Go-To-Market Incentive Design I build the programs that make partner ecosystems work — at scale, globally, and with measurable results.
Experience
2024 — Now
San Francisco, California, United States
Lead end-to-end global partner program design for all sales track motions (advisory, referral, co-sell, resell) within the Workday partner ecosystem. Owning and driving the strategy for pricing, incentives, benefits, requirements, and pipeline management with direct visibility to company President.
• Architected and launched Workday's first programmatic resell motion in accelerated 6-month timeframe, establishing scalable foundation for VAR expansion
• Led VAR expansion programs to scale partner ecosystem revenue with support from company President
• Drafted total rewards incentive redesign for Sales Track programs, setting strategy, benefits, and requirements for thousands of partners across global ecosystem
• Collaborated with global sales and partner teams to align program strategy with revenue objectives and ecosystem needs
• Established cross-functional alignment framework connecting partner programs with Sales, Product, Legal, and Operations teams to ensure unified execution
2022 — 2024
San Francisco Bay Area
Led global ISV compensation and benefit strategy for Azure IP co-sell program, ensuring Microsoft sellers were incentivized to collaborate with 3,800+ ISV and SaaS solution partners across all regions. Set co-sell benefits and participation requirements for global partner ecosystem.
• Achieved 142% y/y growth by aligning field compensation incentives with Azure consumption across business models, licensing structures, and global markets—reducing channel conflict and exceeding targets
• Led major program redesign impacting 3,800 partners and 10,000+ sellers, simplifying co-sell experience and driving extreme growth among strategic partners through Microsoft Commercial Marketplace
• Produced highly-rated Microsoft Inspire global partner conference session (93/100 value; 94/100 content effectiveness) educating thousands of partners on program benefits and revenue share structures
2019 — 2022
2019 — 2022
Led and managed Google Cloud Partner Advantage Program for reseller and service provider ecosystem (50,000+ partners). Set design strategy, overall benefits structure, and evangelized program to global partners and field teams.
• Designed partner advancement tiering levels, benefits, and policies. Created and oversaw management of 50+ program benefits covering reseller, MSP, and marketplace motions
• Created comprehensive program guides and training materials for partner ecosystem and field teams, set communication strategy via webcasts, focus groups, and videos
• Managed strategic initiatives for top GSI and MSP partners critical to Gartner ratings including Managed Service Provider and Marketplace programs
▪ Received a 5 star rating award for Partner Advantage Program design and guide by CRN, a leading Channel media organization.
▪ I served on the Leadership team for the Employee Resource Group Women at Cloud. I organized and evangelized events and activities to empower women in their career growth and well being.
2016 — 2019
Greater Seattle Area
Managed over $1B in partner incentive and marketing development fund programs for the enterprise, devices, and hosting segments globally. Responsible for ensuring end-to-end performance of solution incentives to drive an improved partner and field experience.
▪ Successfully launched a revamped enterprise incentives program to over 400 License Solution Providers to simplify complexity and maximize their incentives.
▪ Drove global Go-To-Market (GTM) launch and education of new incentive models to partners and the field sales teams. Focus on enterprise, commercial and public sector customers and partners.
▪ Managed relationships and communications with top partners and triaged executive partner escalations and exceptions globally
▪ Created process and policies for global and local campaign launch and policy adherence
▪ Led end to end experience improvements for field and partners across all regions of the world
2014 — 2016
Managed over $1B in partner incentive and marketing development fund programs for enterprise, devices, and hosting segments globally. Responsible for end-to-end performance of solution incentives to drive improved partner and field experience.
▪ Grew Alliance marketing MDF funding in excess of 50% y/y through achievement of sales goals from marketing programs.
▪ Contributed to achievement of Microsoft’s Hosting Partner of the year award as the best example of MDF management by a hosting partner.
▪ Doubled event leads and alliance sponsorships of Rackspace events y/y.
Education
Thunderbird School of Global Management
MBA
The University of Texas at Austin